Space of fresh organic products in supermarket chains: an exploratory analysis
Supermarket chains have been transformed to meet the demands of their customers, through the implementation of marketing strategies such as the organization of the space to reduce shopping times and the diversification of products, expanding the possibility of choice. It is then that the organizatio...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/12480
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597
https://repositorio.uptc.edu.co/handle/001/12480
- Palabra clave:
- merchandising
layout
consumer
supermarket chains
organic products
comercialización
acomodo
consumidor
tiendas de autoservicio
productos orgánicos
- Rights
- License
- Derechos de autor 2020 Maricruz Olazabal-Lugo, Lydia María López-Barraza
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2020-06-302024-07-05T18:52:56Z2024-07-05T18:52:56Zhttps://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/959710.19053/01211048.9597https://repositorio.uptc.edu.co/handle/001/12480Supermarket chains have been transformed to meet the demands of their customers, through the implementation of marketing strategies such as the organization of the space to reduce shopping times and the diversification of products, expanding the possibility of choice. It is then that the organization of the shelves has become a subject of constant analysis by influencing the products to be offered as their location in the establishment. Therefore, the present study focuses on the physical spaces of the supermarket chains, where elements referring to merchandising, layout and consumer were observed, of fresh organic products (fruis and vegetables) due to their growing purchasing potential. The investigation, through direct observation, explained as the location of the articles analyzed impacts in the motivation for their acquisition. Keywords: merchandising, layout, consumer, supermarket chains, organic products. JELClassification: L11, L22, L81, M21, M31 Received: 06/06/2019. Accepted: 25/06/2020. Published: 30/06/2020. Las cadenas de supermercado se han transformado para atender las demandas de sus clientes, a través de la implementación de estrategias mercadológicas diversas como la organización del espacio para disminuir los tiempos de compra y la diversificación de productos ampliando la posibilidad de elección. Es entonces que la organización de los anaqueles se ha convertido en un tema de constante análisis al incidir en los productos a ofertar como su ubicación en el establecimiento. Por lo tanto, el presente estudio se centra en los espacios físicos de tres cadenas de supermercado, donde se observaron elementos referentes con la comercialización (merchandising), acomodo (layout) y el consumidor, de productos orgánicos frescos (frutas y vegetales) por su potencial de compra creciente. La investigación, a través de la observación directa, permitió concluir como la ubicación de los artículos analizados incide en la motivación para su adquisición. Palabras clave: comercialización, acomodo, consumidor, tiendas de autoservicio, productos orgánicos Códigos JEL: L11, L22, L81, M21, M31. Recibidio: 06/06/2019. Aceptado: 25/06/2020. Publicado: 30/06/2020. application/pdfspaspaUnidad Editorial UPTChttps://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597/9437Derechos de autor 2020 Maricruz Olazabal-Lugo, Lydia María López-Barrazahttp://creativecommons.org/licenses/by-nc/4.0http://purl.org/coar/access_right/c_abf60http://purl.org/coar/access_right/c_abf2Inquietud Empresarial; Vol. 20 No. 1 (2020): Inquietud Empresarial 20(1) January-June 2020; 59-72Inquietud Empresarial; Vol. 20 Núm. 1 (2020): Inquietud Empresarial 20(1) Enero-Junio 2020; 59-720121-1048merchandisinglayoutconsumersupermarket chainsorganic productscomercializaciónacomodoconsumidortiendas de autoservicioproductos orgánicosSpace of fresh organic products in supermarket chains: an exploratory analysisEspacio de productos orgánicos frescos en cadenas de supermercado: un análisis exploratorioinfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a143http://purl.org/coar/version/c_970fb48d4fbd8a85López-Barraza, Lydia MaríaOlazabal-Lugo, Maricruz001/12480oai:repositorio.uptc.edu.co:001/124802025-07-18 11:31:22.185metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCrepositorio.uptc@uptc.edu.co |
| dc.title.en-US.fl_str_mv |
Space of fresh organic products in supermarket chains: an exploratory analysis |
| dc.title.es-ES.fl_str_mv |
Espacio de productos orgánicos frescos en cadenas de supermercado: un análisis exploratorio |
| title |
Space of fresh organic products in supermarket chains: an exploratory analysis |
| spellingShingle |
Space of fresh organic products in supermarket chains: an exploratory analysis merchandising layout consumer supermarket chains organic products comercialización acomodo consumidor tiendas de autoservicio productos orgánicos |
| title_short |
Space of fresh organic products in supermarket chains: an exploratory analysis |
| title_full |
Space of fresh organic products in supermarket chains: an exploratory analysis |
| title_fullStr |
Space of fresh organic products in supermarket chains: an exploratory analysis |
| title_full_unstemmed |
Space of fresh organic products in supermarket chains: an exploratory analysis |
| title_sort |
Space of fresh organic products in supermarket chains: an exploratory analysis |
| dc.subject.en-US.fl_str_mv |
merchandising layout consumer supermarket chains organic products |
| topic |
merchandising layout consumer supermarket chains organic products comercialización acomodo consumidor tiendas de autoservicio productos orgánicos |
| dc.subject.es-ES.fl_str_mv |
comercialización acomodo consumidor tiendas de autoservicio productos orgánicos |
| description |
Supermarket chains have been transformed to meet the demands of their customers, through the implementation of marketing strategies such as the organization of the space to reduce shopping times and the diversification of products, expanding the possibility of choice. It is then that the organization of the shelves has become a subject of constant analysis by influencing the products to be offered as their location in the establishment. Therefore, the present study focuses on the physical spaces of the supermarket chains, where elements referring to merchandising, layout and consumer were observed, of fresh organic products (fruis and vegetables) due to their growing purchasing potential. The investigation, through direct observation, explained as the location of the articles analyzed impacts in the motivation for their acquisition. Keywords: merchandising, layout, consumer, supermarket chains, organic products. JELClassification: L11, L22, L81, M21, M31 Received: 06/06/2019. Accepted: 25/06/2020. Published: 30/06/2020. |
| publishDate |
2020 |
| dc.date.accessioned.none.fl_str_mv |
2024-07-05T18:52:56Z |
| dc.date.available.none.fl_str_mv |
2024-07-05T18:52:56Z |
| dc.date.none.fl_str_mv |
2020-06-30 |
| dc.type.none.fl_str_mv |
info:eu-repo/semantics/article |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a143 |
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publishedVersion |
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https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597 10.19053/01211048.9597 |
| dc.identifier.uri.none.fl_str_mv |
https://repositorio.uptc.edu.co/handle/001/12480 |
| url |
https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597 https://repositorio.uptc.edu.co/handle/001/12480 |
| identifier_str_mv |
10.19053/01211048.9597 |
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spa |
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spa |
| language |
spa |
| dc.relation.none.fl_str_mv |
https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597/9437 |
| dc.rights.es-ES.fl_str_mv |
Derechos de autor 2020 Maricruz Olazabal-Lugo, Lydia María López-Barraza http://creativecommons.org/licenses/by-nc/4.0 |
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http://purl.org/coar/access_right/c_abf2 |
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http://purl.org/coar/access_right/c_abf60 |
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Derechos de autor 2020 Maricruz Olazabal-Lugo, Lydia María López-Barraza http://creativecommons.org/licenses/by-nc/4.0 http://purl.org/coar/access_right/c_abf60 http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
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Unidad Editorial UPTC |
| dc.source.en-US.fl_str_mv |
Inquietud Empresarial; Vol. 20 No. 1 (2020): Inquietud Empresarial 20(1) January-June 2020; 59-72 |
| dc.source.es-ES.fl_str_mv |
Inquietud Empresarial; Vol. 20 Núm. 1 (2020): Inquietud Empresarial 20(1) Enero-Junio 2020; 59-72 |
| dc.source.none.fl_str_mv |
0121-1048 |
| institution |
Universidad Pedagógica y Tecnológica de Colombia |
| repository.name.fl_str_mv |
Repositorio Institucional UPTC |
| repository.mail.fl_str_mv |
repositorio.uptc@uptc.edu.co |
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1839633822043340800 |