Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator

Autores:
Massoudi, Aram
Jalal Fatah, Sahar
Tipo de recurso:
Article of journal
Fecha de publicación:
2024
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
OAI Identifier:
oai:repositorio.uptc.edu.co:001/20136
Acceso en línea:
https://repositorio.uptc.edu.co/handle/001/20136
https://doi.org/10.19053/uptc.01211048.17449
Palabra clave:
Deceptive practices
point of sale deceptive marketing
consumers’ attitude
buying behavior
purchase intention
Prácticas engañosas
marketing engañoso en el punto de venta
comportamiento de compra
intención de compra
Rights
openAccess
License
https://creativecommons.org/licenses/by-nc-nd/4.0/
id REPOUPTC2_63cbb42ba27838d0e1e2fd2258673045
oai_identifier_str oai:repositorio.uptc.edu.co:001/20136
network_acronym_str REPOUPTC2
network_name_str RiUPTC: Repositorio Institucional UPTC
repository_id_str
dc.title.es-ES.fl_str_mv Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
title Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
spellingShingle Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
Deceptive practices
point of sale deceptive marketing
consumers’ attitude
buying behavior
purchase intention
Prácticas engañosas
marketing engañoso en el punto de venta
comportamiento de compra
intención de compra
title_short Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
title_full Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
title_fullStr Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
title_full_unstemmed Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
title_sort Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
dc.creator.fl_str_mv Massoudi, Aram
Jalal Fatah, Sahar
dc.contributor.author.eng.fl_str_mv Massoudi, Aram
Jalal Fatah, Sahar
dc.subject.none.fl_str_mv Deceptive practices
point of sale deceptive marketing
consumers’ attitude
buying behavior
purchase intention
Prácticas engañosas
marketing engañoso en el punto de venta
comportamiento de compra
intención de compra
topic Deceptive practices
point of sale deceptive marketing
consumers’ attitude
buying behavior
purchase intention
Prácticas engañosas
marketing engañoso en el punto de venta
comportamiento de compra
intención de compra
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-09-25 00:00:00
2026-04-16T17:28:18Z
dc.date.available.none.fl_str_mv 2024-09-25 00:00:00
dc.date.issued.none.fl_str_mv 2024-09-25
dc.type.spa.fl_str_mv Artículo de revista
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coar.none.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
dc.type.local.eng.fl_str_mv Journal article
dc.type.version.none.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.content.none.fl_str_mv Text
dc.type.coarversion.none.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
format http://purl.org/coar/resource_type/c_6501
status_str publishedVersion
dc.identifier.issn.none.fl_str_mv 0121-1048
dc.identifier.uri.none.fl_str_mv https://repositorio.uptc.edu.co/handle/001/20136
dc.identifier.doi.none.fl_str_mv 10.19053/uptc.01211048.17449
dc.identifier.eissn.none.fl_str_mv 2422-3220
dc.identifier.url.none.fl_str_mv https://doi.org/10.19053/uptc.01211048.17449
identifier_str_mv 0121-1048
10.19053/uptc.01211048.17449
2422-3220
url https://repositorio.uptc.edu.co/handle/001/20136
https://doi.org/10.19053/uptc.01211048.17449
dc.language.iso.none.fl_str_mv
language_invalid_str_mv
dc.relation.references.none.fl_str_mv Abbott, K. W., & Snidal, D. (2021). The governance triangle: Regulatory standards institutions and the shadow of the state. In The spectrum of international institutions (pp. 52-91). Routledge.
Abrar, M., Sibtain, M. M., & Shabbir, R. (2021). Understanding purchase intention towards eco-friendly clothing for generation Y & Z. Cogent Business & Management, 8(1), 1997247. https://doi.org/10.1080/23311975.2021.1997247
Aditya, R. N. (2001). The psychology of deception in marketing: A conceptual framework for research and practice. Psychology & Marketing, 18(7), 735-761. https://doi.org/10.1002/mar.1028
Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological bulletin, 82(2), 261. https://psycnet.apa.org/doi/10.1037/h0076477
Alazzabi, W. Y. E., Mustafa, H., & Abdul Latiff, A. R. (2020). Corruption and control from the perspective of Islam. Journal of Financial Crime, 27(2), 355-368. http://dx.doi.org/10.1108/JFC-02-2019-0020
Aldboush, H. H., & Ferdous, M. (2023). Building Trust in Fintech: An Analysis of Ethical and Privacy Considerations in the Intersection of Big Data, AI, and Customer Trust. International Journal of Financial Studies, 11(3), 90. https://doi.org/10.3390/ijfs11030090
Al-dinouri, M. K. A. (2022). The role of the commission of integrity of Iraq in reducing the phenomenon of administrative and financial corruption. World Bulletin of Management and Law, 17, 15-23.
Al-Heali, A. N. (2020). The effect of marketing deception on consumer purchasing decisions-an analytical study of the opinions of a sample of Baghdad university students. International Journal of Innovation, Creativity and Change, 13(6), 575-595.
AlJabouri, A. A., & Mohammed, S. J. (2020). The impact of marketing deception in the e-procurement decision/exploratory study of students of the Business Department at the Faculty of Administration and Economics at Iraqi universities. Tanmiyat Al-rafidain, 39(128), 129-149. https://doi.org/10.33899/tanra.2020.167372
Almrafee, M., & Akaileh, M. (2023). Customers' purchase intention of renewable energy in Jordan: the case of solar panel systems using an extended theory of planned behavior (TPB). International Journal of Energy Sector Management, 18(3), 457-473. https://doi.org/10.1108/IJESM-01-2023-0002
Alqaysi, S. J., & Zahari, A. R. (2022). The Effect of Deceptive Brand Image on Consumer Purchase Intention: Empirical Evidence from Iraqi Market. The Journal of Asian Finance, Economics and Business, 9(6), 207-217. https://doi.org/10.13106/jafeb.2022.vol9.no6.0207
Al-Rabaiwi, S. H. J., & Al-Bayati, H. S. I. (2020). Practices of marketing deception and its impact on organizational reputation/applied research in the relics of Baghdad. Journal of Economics and Administrative Sciences, 26(121), 23-45. https://doi.org/10.33095/jeas.v26i121.1939
Arruda Filho, E. J. M., & Barcelos, A. D. A. (2021). Negative online word-of-mouth: Consumers’ retaliation in the digital world. Journal of Global Marketing, 34(1), 19-37. https://doi.org/10.1080/08911762.2020.1775919
Ayaviri-Nina, V. D., Jaramillo-Quinzo, N. S., Quispe-Fernández, G. M., Mahmud, I., Alasqah, I., Alharbi, T. A. F., ... & Raposo, A. (2022). Consumer behavior and attitude towards the purchase of organic products in Riobamba, Ecuador. Foods, 11(18), 2849. http://dx.doi.org/10.3390/foods11182849
Baltezarević, R. (2023, March). Deceptive advertising in the online environment. In 3rd International Black Sea Modern Scientific Research Congress, March (pp. 23-24).
Bar Lev, E., Maha, L. G., & Topliceanu, S. C. (2022). Financial frauds’ victim profiles in developing countries. Frontiers in Psychology, 13, 999053. https://doi.org/10.3389/fpsyg.2022.999053
Bhutto, M. H., Tariq, B., Azhar, S., Ahmed, K., Khuwaja, F. M., & Han, H. (2022). Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity. European Business Review, 34(1), 62-84. https://doi.org/10.1108/EBR-10-2019-0274
Bladt, D., van Capelleveen, G., & Yazan, D. M. (2024). The influence of greenwashing practices on brand attitude: A multidimensional consumer analysis in Germany. Business Strategy and the Environment, 33(2), 597-625. http://dx.doi.org/10.1002/bse.3496
Brolin, R., & Spångby, C. (2020). The impact of advertising exposure on attitudes and purchase intention: A quantitative study measuring the impact of Instagram advertising exposure on attitudes toward the ads and brands, and purchase intention of sportswear. [Master Thesis, Jönköping International Business School, Jönköping University]. Sweden.
Cakici, A. C., & Tekeli, S. (2022). The mediating effect of consumers’ price level perception and emotions towards supermarkets. European Journal of Management and Business Economics, 31(1), 57-76. https://doi.org/10.1108/EJMBE-12-2020-0344
Canova, L., Bobbio, A., & Manganelli, A. M. (2020). Buying organic food products: the role of trust in the theory of planned behavior. Frontiers in Psychology, 11, 575820. https://doi.org/10.3389/fpsyg.2020.575820
Chadwick, A., & Stanyer, J. (2022). Deception as a bridging concept in the study of disinformation, misinformation, and misperceptions: Toward a holistic framework. Communication Theory, 32(1), 1-24. https://doi.org/10.1093/ct/qtab019
Chaffey, D., & Smith, P. R. (2022). Digital marketing excellence: planning, optimizing and integrating online marketing. Routledge.
Charton-Vachet, F., Lombart, C., & Louis, D. (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference. International Journal of Retail & Distribution Management, 48(7), 707-725. http://dx.doi.org/10.1108/IJRDM-09-2019-0315
Chawla, D., & Joshi, H. (2019). Consumer attitude and intention to adopt mobile wallet in India–An empirical study. International Journal of Bank Marketing, 37(7), 1590-1618. http://dx.doi.org/10.1108/IJBM-09-2018-0256
Chatterjee, S., Chaudhuri, R., Kumar, A., Wang, C. L., & Gupta, S. (2023). Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach. Journal of Business Research, 154, 113370. http://dx.doi.org/10.1016/j.jbusres.2022.113370
Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers' purchase intention. Journal of Fashion Marketing and Management: An International Journal, 24(3), 361-380. https://doi.org/10.1108/JFMM-08-2019-0157
Chiu, W., & Leng, H. K. (2015). Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics, 28(1), 23-36. http://dx.doi.org/10.1108/APJML-02-2015-0031
Costa, C. S. R., da Costa, M. F., Maciel, R. G., Aguiar, E. C., & Wanderley, L. O. (2021). Consumer antecedents towards green product purchase intentions. Journal of Cleaner Production, 313, 127964. https://doi.org/10.1016/j.jclepro.2021.127964
Cox, C. (2023, March 20). Branded vs. non-branded keywords in marketing. HawkSEM. https://hawksem.com/blog/branded-vs-non-branded-keywords/
Dong, D., & Elashkar, E. E. (2021). Battling for consumer's positive purchase intention: a comparative study between two psychological techniques to achieve success and sustainability for digital entrepreneurships. Frontiers in Psychology, 12, 665194. https://doi.org/10.3389/fpsyg.2021.665194
Duarte, P. A. D. O., & Silva, S. C. (2020). The role of consumer-cause identification and attitude in the intention to purchase cause-related products. International Marketing Review, 37(4), 603-620. http://dx.doi.org/10.1108/IMR-04-2018-0159
ElSayad, G. (2024). Online customers’ attitudes and intentions towards e-payment usage in Egypt during the COVID-19 pandemic: the serial mediation roles of perceived usefulness, perceived trust, and attitude. Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSTPM-02-2023-0024.
Fallah Shayan, N., Mohabbati-Kalejahi, N., Alavi, S., & Zahed, M. A. (2022). Sustainable development goals (SDGs) as a framework for corporate social responsibility (CSR). Sustainability, 14(3), 1222. https://doi.org/10.3390/su14031222
Fortagne, M. A., & Lis, B. (2024). Determinants of the purchase intention of non‐fungible token collectibles. Journal of Consumer Behavior, 23(2), 1032-1049. https://doi.org/10.1002/cb.2264
Fraccaro, A., Macé, S., & Parguel, B. (2021). The not-so-odd couple: Odd pricing in a luxury context. Journal of Business Research, 136, 356-365. https://doi.org/10.1016/j.jbusres.2021.07.048
Garcia-Orozco, D., Alfaro-García, V. G., Espitia-Moreno, I. C., & Gil-Lafuente, A. M. (2021). Forgotten effects analysis of the consumer behavior of sustainable food products in Mexico. Journal of Intelligent & Fuzzy Systems, 40(2), 1893-1902. http://dx.doi.org/10.3233/JIFS-189194
Gourkar, V. (2023). Effects of deceptive and unethical marketing on consumer behavior (Doctoral dissertation, Dublin, National College of Ireland].
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24. http://dx.doi.org/10.1108/EBR-11-2018-0203
Harvey, K., & Riedel, B. (2021). Egypt, Iraq and Jordan: A New Partnership 30 years in the Making. Lawfare. https://www.lawfaremedia.org/article/egypt-iraq-and-jordan-new-partnership-30-years-making.
Hashem, T & Al-zyoud, M. (2020). Influence Of Decoy Marketing on Impulsive Purchasing Behavior Among Adult Customers of Tech Market in Jordan, Mediating Role of Brand Equity. Journal of Critical Reviews, 7(15), 3729-3741.
He, S., Hollenbeck, B., & Proserpio, D. (2022). The market for fake reviews. Marketing Science, 41(5), 896-921. https://dx.doi.org/10.2139/ssrn.3664992
Heidekamp, K. (2021). The moderating role of self-confidence on the relationship between deceptive advertisement and consumer purchase intention.
Ho, F. N., Wong, J., & Brodowsky, G. (2023). Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals. Journal of Business Research, 155, 113382. https://doi.org/10.1016/j.jbusres.2022.113382
Howard, H. A., Griffin, D. J., & Arth, Z. W. (2022). Information manipulation and cognitive trust: an organizational replication and extension of IMT. Atlantic Journal of Communication, 30(3), 219-230. http://dx.doi.org/10.1080/15456870.2021.1884078
Huthasuhut, M. F. A., Lubis, P. H., & Utami, S. (2022). The influence of brand image and lifestyle on purchase intention mediated by consumer attitude on personal care products with regional comparison as multigroup moderator (study on consumers in Banda Aceh VS Lhokseumawe). International Journal of Scientific and Management Research, 5(8), 43-57. http://doi.org/10.37502/IJSMR.2022.5804
Iqbal, S., & Siddiqui, D. A. (2019). The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan. Iqbal, S. and Siddiqui, DA (2019). The Impact of Deceptive Advertising on Customer Loyalty: A case of Telecommunication Industry in Karachi, Pakistan. International, Journal of Industrial Marketing, 4(1), 39-69. http://dx.doi.org/10.5296/ijim.v4i1.14607
Jung, H. J., Choi, Y. J., & Oh, K. W. (2020). Influencing factors of Chinese consumers’ purchase intention to sustainable apparel products: Exploring consumer “attitude–behavioral intention” gap. Sustainability, 12(5), 1770. http://dx.doi.org/10.3390/su12051770
Kovalenko. M. (2022, June 6). Interactive marketing guide: definition, examples & more. Digital Marketers World. https://digitalmarketersworld.com/interactive-marketing/
Lasaiba, M. A., & Arfa, A. M. (2023). Implications of Teacher Competency and Learning Models on Student Motivation and Discipline Based on SMART-PLS. AL-ISHLAH: Jurnal Pendidikan, 15(4), 4328-4342. http://dx.doi.org/10.35445/alishlah.v15i4.3274
Leal, C. C., & Ferreira, A. I. (2020). Should I book another hotel? The effects of sickness and ethnicity on customer brand loyalty and positive word of mouth. International Journal of Hospitality Management, 91, 102410. https://doi.org/10.1016/j.ijhm.2019.102410
Li, J., Guo, F., Xu, J., & Yu, Z. (2022). What influences consumers’ intention to purchase innovative products: Evidence from China. Frontiers in Psychology, 13, 838244. https://doi.org/10.3389/fpsyg.2022.838244
Liu, M. T., Liu, Y., & Mo, Z. (2020). Moral norm is the key: An extension of the theory of planned behavior (TPB) on Chinese consumers' green purchase intention. Asia Pacific Journal of Marketing and Logistics, 32(8), 1823-1841. https://doi.org/10.1108/APJML-05-2019-0285
Madhani, P. M. (2020). Ethics in sales and marketing: key advantages. Marketing Mastermind, 17(5), 53-58.
Massoudi, A. H. (2020). Consumers loyalty indicator as a driver for satisfaction. Cihan University-Erbil Journal of Humanities and Social Sciences, 4(1), 41-45. https://doi.org/10.24086/cuejhss.v4n1y2020.pp41-45
Massoudi, A. H., Birdawod, H. Q., & Raewf, M. B. (2023). Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age. Cihan University-Erbil Journal of Humanities and Social Sciences, 7(1), 158-165. https://doi.org/10.24086/cuejhss.v7n1y2023.pp158-165
Matin, A., Khoshtaria, T., Marcan, M., & Datuashvili, D. (2021). The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products. International Review on Public and Nonprofit Marketing, 19(4), 709-735. https://doi.org/10.1007/s12208-021-00325-z
Miftahuddin, M. A., Adawiyah, W. R., Pradipta, R., & Wihuda, F. (2022). Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust. Innovative Marketing, 18(4), 62-73. http://dx.doi.org/10.21511/im.18(4).2022.06
Najar, A. H., & Hamid Rather, A. (2021). Mediating role of guest’s attitude toward the impact of UGC benefits on purchase intention of restaurants; Extending social action and control theories. Journal of Foodservice Business Research, 24(3), 249-273. http://dx.doi.org/10.1080/15378020.2020.1842958
Negm, E. M. (2023). Consumers' purchase behavior reactions: a focus on the steady devaluation of currency, compounding increase in inflation rates in Egypt. Journal of Humanities and Applied Social Sciences, 5(5), 383-401. https://doi.org/10.1108/jhass-05-2023-0054
Otto, S., Strenger, M., Maier-Nöth, A., & Schmid, M. (2021). Food packaging and sustainability–Consumer perception vs. correlated scientific facts: A review. Journal of Cleaner Production, 298, 126733. https://doi.org/10.1016/j.jclepro.2021.126733
Patel, D., Berger, C. A., Kityamuwesi, A., Ggita, J., Tinka, L. K., Turimumahoro, P., ... & Sammann, A. (2020). Iterative adaptation of a tuberculosis digital medication adherence technology to meet user needs: qualitative study of patients and health care providers using human-centered design methods. JMIR formative research, 4(12), e19270. https://doi.org/10.2196/19270
Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), e04284. https://doi.org/10.1016/j.heliyon.2020.e04284
Qayyum, A., Jamil, R. A., & Sehar, A. (2023). Impact of green marketing, greenwashing and green confusion on green brand equity. Spanish Journal of Marketing-ESIC, 27(3), 286-305. http://dx.doi.org/10.1108/SJME-03-2022-0032
Qiao, Y., & Xing, G. (2022). Impact of perceived product value on customer-based brand equity: Marx’s theory–value-based perspective. Frontiers in Psychology, 13, 931064. https://doi.org/10.3389/fpsyg.2022.931064
Ramadania, R., Suh, J., Rosyadi, R., Purmono, B. B., & Rahmawati, R. (2023). Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics. Cogent Business & Management, 10(2), 2229551. https://doi.org/10.1080/23311975.2023.2229551
Rehman, S. U., Gulzar, R., & Aslam, W. (2022). Developing the integrated marketing communication through social media: the modern marketing communication approach. Sage Open, 12(2), 21582440221099936. http://dx.doi.org/10.1177/21582440221099936
Rocklage, M. D., & Fazio, R. H. (2020). The enhancing versus backfiring effects of positive emotion in consumer reviews. Journal of Marketing Research, 57(2), 332-352. http://dx.doi.org/10.1177/0022243719892594
Sadiqe, A. L. (2023). The relationship between marketing deception and customer repurchase intention. [Master's thesis, İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü].
Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing, 39(5), 1035-1064. https://doi.org/10.1002/mar.21640
Schweidel, D. A., Bart, Y., Inman, J. J., Stephen, A. T., Libai, B., Andrews, M., ... & Thomaz, F. (2022). How consumer digital signals are reshaping the customer journey. Journal of the Academy of Marketing Science, 50(6), 1257-1276. https://doi.org/10.1007/s11747-022-00839-w
Shaw, N., Eschenbrenner, B., & Baier, D. (2022). Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States. Journal of Retailing and Consumer Services, 69, 103100. https://doi.org/10.1016/j.jretconser.2022.103100
Sima, V., Gheorghe, I. G., Subić, J., & Nancu, D. (2020). Influences of the industry 4.0 revolution on the human capital development and consumer behavior: A systematic review. Sustainability, 12(10), 4035. https://doi.org/10.3390/su12104035
Soti, R. (2022). The impact of advertising on consumer behavior. World Journal of Advanced Research and Reviews, 14(3), 706-711. https://doi.org/10.30574/wjarr.2022.14.3.0577
Steenis, N. D., van Herpen, E., van der Lans, I. A., & van Trijp, H. C. (2023). Partially green, wholly deceptive? How consumers respond to (in) consistently sustainable packaged products in the presence of sustainability claims. Journal of Advertising, 52(2), 159-178. https://doi.org/10.1080/00913367.2022.2047841
Subrahmanyam, S., & Arif, S. A. F. (2022). Premium pricing strategy and customer retention-an analysis. International Journal of Early Childhood Special Education, 14(3, 2064-2075.
Sun, W. (2020). Toward a theory of ethical consumer intention formation: Re-extending the theory of planned behavior. AMS Review, 10(3), 260-278. https://doi.org/10.1007/s13162-019-00156-6
Sun, Y., & Li, Y. (2023). Effects of misleading online advertisements on the purchase intention of mature Chinese consumers for dietary supplements. British Food Journal, 125(11), 4062-4091. https://doi.org/10.1108/bfj-01-2023-0029
Sayed, A., El Saghier, N., & Sadek, H. (2021). The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention. Journal of Alexandria University for Administrative Sciences, 58(5), 61-101. https://doi.org/10.21608/acj.2021.202025.
Tilahun, M., Berhan, E., & Tesfaye, G. (2023). Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique. Journal of Innovation and Entrepreneurship, 12(1), 50. https://doi.org/10.1186/s13731-023-00323-x
Toni, D. D., Tormen, A., Milan, G. S., Eberle, L., Lazzari, F., & Graciola, A. P. (2021). Price level and brand knowledge and its effects on purchase behavior. Revista de Administração da UFSM, 14, 632-654. http://dx.doi.org/10.5902/1983465944193
Un Nisa, N., Acha, A., & Dharejo, N. (2022). The consequences of upholding deceptive marketing practices and its effect on consumers’ related attitudes including consumer loyalty and consumer trust: Evidence from the fashion industry in the UAE. Journal of Advanced Research in Social Sciences and Humanities, 7(2), 71-82. http://dx.doi.org/10.26500/JARSSH-07-2022-0203
Veeramangala, S., & Anitha, B. (2021). impact of visual elements of packaging on consumer buying behavior of fmcg products. UGC Care Group 1 Journal, 51(2), 166-172.
Wang, X. (2021). The Effect of Perceived Deception on Consumer Repurchase Intention. [Master thesis, Goodman School of Business, Brock University St. Catherines]. Ontario. https://dr.library.brocku.ca/bitstream/handle/10464/15490/Brock_Wang_Xinyue_2021.pdf?sequence=1&isAllowed=y
Wang, Y., Zamudio, C., & Jewell, R. D. (2023). The more they know: Using transparent online communication to combat fake online reviews. Business Horizons, 66(6), 753-764. https://doi.org/10.1016/j.bushor.2023.03.004
Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behavior: A literature review and guiding framework. Sustainability, 13(11), 6219. https://doi.org/10.3390/su13116219
Wilson, A. E., Darke, P. R., & Sengupta, J. (2022). Winning the battle but losing the war: Ironic effects of training consumers to detect deceptive advertising tactics. Journal of business ethics, 181(4), 997-1013. https://doi.org/10.1007/s10551-021-04937-7
Wong, W. M., & Tzeng, S. Y. (2021). Mediating role of organic labeling awareness and food safety attitudes in the correlation between green product awareness and purchase intentions. Sage Open, 11(4), 21582440211061565. http://dx.doi.org/10.1177/21582440211061565
Xue, J., Zhang, W., Rasool, Z., Khan, M. A., Khan, A. I., Khan, A. A., & Abbas, S. A. (2021). Purchasing intentions toward fast food: the mediating role of consumer attitudes toward fast food. Journal of Food Quality, 2021, (1),1-17. http://dx.doi.org/10.1155/2021/9931083
Yakın, V., Güven, H., David, S., Güven, E., Bărbuță-Mișu, N., Güven, E. T. A., & Virlanuta, F. O. (2023). The Effect of Cognitive Dissonance Theory and Brand Loyalty on Consumer Complaint Behaviors: A Cross-Cultural Study. Sustainability, 15(6), 4718. https://doi.org/10.3390/su15064718
Yao, J., Oppewal, H., & Wang, D. (2020). Cheaper and smaller or more expensive and larger: How consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science, 48(6), 1075-1094. https://doi.org/10.1007/s11747-019-00716-z
Yuniarti, F., R. Arief, H., Meydia, H., & Yevis, M. O. (2022). Online retailers’ ethics and its effect on repurchase intention: The mediating role of perceived risk. Cogent Business & Management, 9(1), 2051691. https://doi.org/10.1080/23311975.2022.2051691
Zarazua de Rubens, G., Noel, L., & Sovacool, B. K. (2018). Dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale. Nature Energy, 3(6), 501-507. https://doi.org/10.1038/s41560-018-0152-x
Zaremohzzabieh, Z., Ismail, N., Ahrari, S., & Samah, A. A. (2021). The effects of consumer attitude on green purchase intention: A meta-analytic path analysis. Journal of Business Research, 132, 732-743. http://dx.doi.org/10.1016/j.jbusres.2020.10.053
Zhao, H., & Yao, X. (2021). Impact of pricing and product information on consumer buying behavior with customer satisfaction in a mediating role. Frontiers in Psychology, 12, 720151. https://doi.org/10.3389/fpsyg.2021.720151

dc.relation.citationendpage.none.fl_str_mv 27
dc.relation.citationissue.eng.fl_str_mv 2
dc.relation.citationstartpage.none.fl_str_mv 1
dc.relation.citationvolume.eng.fl_str_mv 24
dc.relation.ispartofjournal.eng.fl_str_mv Inquietud Empresarial
dc.relation.bitstream.none.fl_str_mv https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/download/17449/14607
https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/download/17449/15586
dc.relation.citationedition.eng.fl_str_mv Núm. 2 , Año 2024 : Inquietud Empresarial 24(2) July-December
dc.rights.uri.none.fl_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.accessrights.none.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.coar.none.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-nd/4.0/
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.mimetype.none.fl_str_mv application/pdf
text/xml
dc.publisher.eng.fl_str_mv Unidad Editorial UPTC
dc.source.none.fl_str_mv https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/17449
institution Universidad Pedagógica y Tecnológica de Colombia
bitstream.url.fl_str_mv https://repositorio.uptc.edu.co/bitstreams/3c854943-44ee-4958-9833-1fa8de52a49a/download
bitstream.checksum.fl_str_mv 8a5d42b984183d0244249eeb8d39d3ed
bitstream.checksumAlgorithm.fl_str_mv MD5
repository.name.fl_str_mv Repositorio Institucional UPTC
repository.mail.fl_str_mv bdigital@metabiblioteca.com
_version_ 1881673906786402304
spelling Massoudi, AramJalal Fatah, Sahar2024-09-25 00:00:002026-04-16T17:28:18Z2024-09-25 00:00:002024-09-250121-1048https://repositorio.uptc.edu.co/handle/001/2013610.19053/uptc.01211048.174492422-3220https://doi.org/10.19053/uptc.01211048.17449application/pdftext/xmlUnidad Editorial UPTChttps://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.http://purl.org/coar/access_right/c_abf2https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/17449Deceptive practicespoint of sale deceptive marketingconsumers’ attitudebuying behaviorpurchase intentionPrácticas engañosasmarketing engañoso en el punto de ventacomportamiento de compraintención de compraDeceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediatorArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionTexthttp://purl.org/coar/version/c_970fb48d4fbd8a85Abbott, K. W., & Snidal, D. (2021). The governance triangle: Regulatory standards institutions and the shadow of the state. In The spectrum of international institutions (pp. 52-91). Routledge.Abrar, M., Sibtain, M. M., & Shabbir, R. (2021). Understanding purchase intention towards eco-friendly clothing for generation Y & Z. Cogent Business & Management, 8(1), 1997247. https://doi.org/10.1080/23311975.2021.1997247Aditya, R. N. (2001). The psychology of deception in marketing: A conceptual framework for research and practice. Psychology & Marketing, 18(7), 735-761. https://doi.org/10.1002/mar.1028Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological bulletin, 82(2), 261. https://psycnet.apa.org/doi/10.1037/h0076477Alazzabi, W. Y. E., Mustafa, H., & Abdul Latiff, A. R. (2020). Corruption and control from the perspective of Islam. Journal of Financial Crime, 27(2), 355-368. http://dx.doi.org/10.1108/JFC-02-2019-0020Aldboush, H. H., & Ferdous, M. (2023). Building Trust in Fintech: An Analysis of Ethical and Privacy Considerations in the Intersection of Big Data, AI, and Customer Trust. International Journal of Financial Studies, 11(3), 90. https://doi.org/10.3390/ijfs11030090Al-dinouri, M. K. A. (2022). The role of the commission of integrity of Iraq in reducing the phenomenon of administrative and financial corruption. World Bulletin of Management and Law, 17, 15-23.Al-Heali, A. N. (2020). The effect of marketing deception on consumer purchasing decisions-an analytical study of the opinions of a sample of Baghdad university students. International Journal of Innovation, Creativity and Change, 13(6), 575-595.AlJabouri, A. A., & Mohammed, S. J. (2020). The impact of marketing deception in the e-procurement decision/exploratory study of students of the Business Department at the Faculty of Administration and Economics at Iraqi universities. Tanmiyat Al-rafidain, 39(128), 129-149. https://doi.org/10.33899/tanra.2020.167372Almrafee, M., & Akaileh, M. (2023). Customers' purchase intention of renewable energy in Jordan: the case of solar panel systems using an extended theory of planned behavior (TPB). International Journal of Energy Sector Management, 18(3), 457-473. https://doi.org/10.1108/IJESM-01-2023-0002Alqaysi, S. J., & Zahari, A. R. (2022). The Effect of Deceptive Brand Image on Consumer Purchase Intention: Empirical Evidence from Iraqi Market. The Journal of Asian Finance, Economics and Business, 9(6), 207-217. https://doi.org/10.13106/jafeb.2022.vol9.no6.0207Al-Rabaiwi, S. H. J., & Al-Bayati, H. S. I. (2020). Practices of marketing deception and its impact on organizational reputation/applied research in the relics of Baghdad. Journal of Economics and Administrative Sciences, 26(121), 23-45. https://doi.org/10.33095/jeas.v26i121.1939Arruda Filho, E. J. M., & Barcelos, A. D. A. (2021). Negative online word-of-mouth: Consumers’ retaliation in the digital world. Journal of Global Marketing, 34(1), 19-37. https://doi.org/10.1080/08911762.2020.1775919Ayaviri-Nina, V. D., Jaramillo-Quinzo, N. S., Quispe-Fernández, G. M., Mahmud, I., Alasqah, I., Alharbi, T. A. F., ... & Raposo, A. (2022). Consumer behavior and attitude towards the purchase of organic products in Riobamba, Ecuador. Foods, 11(18), 2849. http://dx.doi.org/10.3390/foods11182849Baltezarević, R. (2023, March). Deceptive advertising in the online environment. In 3rd International Black Sea Modern Scientific Research Congress, March (pp. 23-24).Bar Lev, E., Maha, L. G., & Topliceanu, S. C. (2022). Financial frauds’ victim profiles in developing countries. Frontiers in Psychology, 13, 999053. https://doi.org/10.3389/fpsyg.2022.999053Bhutto, M. H., Tariq, B., Azhar, S., Ahmed, K., Khuwaja, F. M., & Han, H. (2022). Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity. European Business Review, 34(1), 62-84. https://doi.org/10.1108/EBR-10-2019-0274Bladt, D., van Capelleveen, G., & Yazan, D. M. (2024). The influence of greenwashing practices on brand attitude: A multidimensional consumer analysis in Germany. Business Strategy and the Environment, 33(2), 597-625. http://dx.doi.org/10.1002/bse.3496Brolin, R., & Spångby, C. (2020). The impact of advertising exposure on attitudes and purchase intention: A quantitative study measuring the impact of Instagram advertising exposure on attitudes toward the ads and brands, and purchase intention of sportswear. [Master Thesis, Jönköping International Business School, Jönköping University]. Sweden.Cakici, A. C., & Tekeli, S. (2022). The mediating effect of consumers’ price level perception and emotions towards supermarkets. European Journal of Management and Business Economics, 31(1), 57-76. https://doi.org/10.1108/EJMBE-12-2020-0344Canova, L., Bobbio, A., & Manganelli, A. M. (2020). Buying organic food products: the role of trust in the theory of planned behavior. Frontiers in Psychology, 11, 575820. https://doi.org/10.3389/fpsyg.2020.575820Chadwick, A., & Stanyer, J. (2022). Deception as a bridging concept in the study of disinformation, misinformation, and misperceptions: Toward a holistic framework. Communication Theory, 32(1), 1-24. https://doi.org/10.1093/ct/qtab019Chaffey, D., & Smith, P. R. (2022). Digital marketing excellence: planning, optimizing and integrating online marketing. Routledge.Charton-Vachet, F., Lombart, C., & Louis, D. (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference. International Journal of Retail & Distribution Management, 48(7), 707-725. http://dx.doi.org/10.1108/IJRDM-09-2019-0315Chawla, D., & Joshi, H. (2019). Consumer attitude and intention to adopt mobile wallet in India–An empirical study. International Journal of Bank Marketing, 37(7), 1590-1618. http://dx.doi.org/10.1108/IJBM-09-2018-0256Chatterjee, S., Chaudhuri, R., Kumar, A., Wang, C. L., & Gupta, S. (2023). Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach. Journal of Business Research, 154, 113370. http://dx.doi.org/10.1016/j.jbusres.2022.113370Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers' purchase intention. Journal of Fashion Marketing and Management: An International Journal, 24(3), 361-380. https://doi.org/10.1108/JFMM-08-2019-0157Chiu, W., & Leng, H. K. (2015). Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics, 28(1), 23-36. http://dx.doi.org/10.1108/APJML-02-2015-0031Costa, C. S. R., da Costa, M. F., Maciel, R. G., Aguiar, E. C., & Wanderley, L. O. (2021). Consumer antecedents towards green product purchase intentions. Journal of Cleaner Production, 313, 127964. https://doi.org/10.1016/j.jclepro.2021.127964Cox, C. (2023, March 20). Branded vs. non-branded keywords in marketing. HawkSEM. https://hawksem.com/blog/branded-vs-non-branded-keywords/Dong, D., & Elashkar, E. E. (2021). Battling for consumer's positive purchase intention: a comparative study between two psychological techniques to achieve success and sustainability for digital entrepreneurships. Frontiers in Psychology, 12, 665194. https://doi.org/10.3389/fpsyg.2021.665194Duarte, P. A. D. O., & Silva, S. C. (2020). The role of consumer-cause identification and attitude in the intention to purchase cause-related products. International Marketing Review, 37(4), 603-620. http://dx.doi.org/10.1108/IMR-04-2018-0159ElSayad, G. (2024). Online customers’ attitudes and intentions towards e-payment usage in Egypt during the COVID-19 pandemic: the serial mediation roles of perceived usefulness, perceived trust, and attitude. Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSTPM-02-2023-0024.Fallah Shayan, N., Mohabbati-Kalejahi, N., Alavi, S., & Zahed, M. A. (2022). Sustainable development goals (SDGs) as a framework for corporate social responsibility (CSR). Sustainability, 14(3), 1222. https://doi.org/10.3390/su14031222Fortagne, M. A., & Lis, B. (2024). Determinants of the purchase intention of non‐fungible token collectibles. Journal of Consumer Behavior, 23(2), 1032-1049. https://doi.org/10.1002/cb.2264Fraccaro, A., Macé, S., & Parguel, B. (2021). The not-so-odd couple: Odd pricing in a luxury context. Journal of Business Research, 136, 356-365. https://doi.org/10.1016/j.jbusres.2021.07.048Garcia-Orozco, D., Alfaro-García, V. G., Espitia-Moreno, I. C., & Gil-Lafuente, A. M. (2021). Forgotten effects analysis of the consumer behavior of sustainable food products in Mexico. Journal of Intelligent & Fuzzy Systems, 40(2), 1893-1902. http://dx.doi.org/10.3233/JIFS-189194Gourkar, V. (2023). Effects of deceptive and unethical marketing on consumer behavior (Doctoral dissertation, Dublin, National College of Ireland].Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24. http://dx.doi.org/10.1108/EBR-11-2018-0203Harvey, K., & Riedel, B. (2021). Egypt, Iraq and Jordan: A New Partnership 30 years in the Making. Lawfare. https://www.lawfaremedia.org/article/egypt-iraq-and-jordan-new-partnership-30-years-making.Hashem, T & Al-zyoud, M. (2020). Influence Of Decoy Marketing on Impulsive Purchasing Behavior Among Adult Customers of Tech Market in Jordan, Mediating Role of Brand Equity. Journal of Critical Reviews, 7(15), 3729-3741.He, S., Hollenbeck, B., & Proserpio, D. (2022). The market for fake reviews. Marketing Science, 41(5), 896-921. https://dx.doi.org/10.2139/ssrn.3664992Heidekamp, K. (2021). The moderating role of self-confidence on the relationship between deceptive advertisement and consumer purchase intention.Ho, F. N., Wong, J., & Brodowsky, G. (2023). Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals. Journal of Business Research, 155, 113382. https://doi.org/10.1016/j.jbusres.2022.113382Howard, H. A., Griffin, D. J., & Arth, Z. W. (2022). Information manipulation and cognitive trust: an organizational replication and extension of IMT. Atlantic Journal of Communication, 30(3), 219-230. http://dx.doi.org/10.1080/15456870.2021.1884078Huthasuhut, M. F. A., Lubis, P. H., & Utami, S. (2022). The influence of brand image and lifestyle on purchase intention mediated by consumer attitude on personal care products with regional comparison as multigroup moderator (study on consumers in Banda Aceh VS Lhokseumawe). International Journal of Scientific and Management Research, 5(8), 43-57. http://doi.org/10.37502/IJSMR.2022.5804Iqbal, S., & Siddiqui, D. A. (2019). The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan. Iqbal, S. and Siddiqui, DA (2019). The Impact of Deceptive Advertising on Customer Loyalty: A case of Telecommunication Industry in Karachi, Pakistan. International, Journal of Industrial Marketing, 4(1), 39-69. http://dx.doi.org/10.5296/ijim.v4i1.14607Jung, H. J., Choi, Y. J., & Oh, K. W. (2020). Influencing factors of Chinese consumers’ purchase intention to sustainable apparel products: Exploring consumer “attitude–behavioral intention” gap. Sustainability, 12(5), 1770. http://dx.doi.org/10.3390/su12051770Kovalenko. M. (2022, June 6). Interactive marketing guide: definition, examples & more. Digital Marketers World. https://digitalmarketersworld.com/interactive-marketing/Lasaiba, M. A., & Arfa, A. M. (2023). Implications of Teacher Competency and Learning Models on Student Motivation and Discipline Based on SMART-PLS. AL-ISHLAH: Jurnal Pendidikan, 15(4), 4328-4342. http://dx.doi.org/10.35445/alishlah.v15i4.3274Leal, C. C., & Ferreira, A. I. (2020). Should I book another hotel? The effects of sickness and ethnicity on customer brand loyalty and positive word of mouth. International Journal of Hospitality Management, 91, 102410. https://doi.org/10.1016/j.ijhm.2019.102410Li, J., Guo, F., Xu, J., & Yu, Z. (2022). What influences consumers’ intention to purchase innovative products: Evidence from China. Frontiers in Psychology, 13, 838244. https://doi.org/10.3389/fpsyg.2022.838244Liu, M. T., Liu, Y., & Mo, Z. (2020). Moral norm is the key: An extension of the theory of planned behavior (TPB) on Chinese consumers' green purchase intention. Asia Pacific Journal of Marketing and Logistics, 32(8), 1823-1841. https://doi.org/10.1108/APJML-05-2019-0285Madhani, P. M. (2020). Ethics in sales and marketing: key advantages. Marketing Mastermind, 17(5), 53-58.Massoudi, A. H. (2020). Consumers loyalty indicator as a driver for satisfaction. Cihan University-Erbil Journal of Humanities and Social Sciences, 4(1), 41-45. https://doi.org/10.24086/cuejhss.v4n1y2020.pp41-45Massoudi, A. H., Birdawod, H. Q., & Raewf, M. B. (2023). Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age. Cihan University-Erbil Journal of Humanities and Social Sciences, 7(1), 158-165. https://doi.org/10.24086/cuejhss.v7n1y2023.pp158-165Matin, A., Khoshtaria, T., Marcan, M., & Datuashvili, D. (2021). The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products. International Review on Public and Nonprofit Marketing, 19(4), 709-735. https://doi.org/10.1007/s12208-021-00325-zMiftahuddin, M. A., Adawiyah, W. R., Pradipta, R., & Wihuda, F. (2022). Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust. Innovative Marketing, 18(4), 62-73. http://dx.doi.org/10.21511/im.18(4).2022.06Najar, A. H., & Hamid Rather, A. (2021). Mediating role of guest’s attitude toward the impact of UGC benefits on purchase intention of restaurants; Extending social action and control theories. Journal of Foodservice Business Research, 24(3), 249-273. http://dx.doi.org/10.1080/15378020.2020.1842958Negm, E. M. (2023). Consumers' purchase behavior reactions: a focus on the steady devaluation of currency, compounding increase in inflation rates in Egypt. Journal of Humanities and Applied Social Sciences, 5(5), 383-401. https://doi.org/10.1108/jhass-05-2023-0054Otto, S., Strenger, M., Maier-Nöth, A., & Schmid, M. (2021). Food packaging and sustainability–Consumer perception vs. correlated scientific facts: A review. Journal of Cleaner Production, 298, 126733. https://doi.org/10.1016/j.jclepro.2021.126733Patel, D., Berger, C. A., Kityamuwesi, A., Ggita, J., Tinka, L. K., Turimumahoro, P., ... & Sammann, A. (2020). Iterative adaptation of a tuberculosis digital medication adherence technology to meet user needs: qualitative study of patients and health care providers using human-centered design methods. JMIR formative research, 4(12), e19270. https://doi.org/10.2196/19270Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), e04284. https://doi.org/10.1016/j.heliyon.2020.e04284Qayyum, A., Jamil, R. A., & Sehar, A. (2023). Impact of green marketing, greenwashing and green confusion on green brand equity. Spanish Journal of Marketing-ESIC, 27(3), 286-305. http://dx.doi.org/10.1108/SJME-03-2022-0032Qiao, Y., & Xing, G. (2022). Impact of perceived product value on customer-based brand equity: Marx’s theory–value-based perspective. Frontiers in Psychology, 13, 931064. https://doi.org/10.3389/fpsyg.2022.931064Ramadania, R., Suh, J., Rosyadi, R., Purmono, B. B., & Rahmawati, R. (2023). Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics. Cogent Business & Management, 10(2), 2229551. https://doi.org/10.1080/23311975.2023.2229551Rehman, S. U., Gulzar, R., & Aslam, W. (2022). Developing the integrated marketing communication through social media: the modern marketing communication approach. Sage Open, 12(2), 21582440221099936. http://dx.doi.org/10.1177/21582440221099936Rocklage, M. D., & Fazio, R. H. (2020). The enhancing versus backfiring effects of positive emotion in consumer reviews. Journal of Marketing Research, 57(2), 332-352. http://dx.doi.org/10.1177/0022243719892594Sadiqe, A. L. (2023). The relationship between marketing deception and customer repurchase intention. [Master's thesis, İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü].Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing, 39(5), 1035-1064. https://doi.org/10.1002/mar.21640Schweidel, D. A., Bart, Y., Inman, J. J., Stephen, A. T., Libai, B., Andrews, M., ... & Thomaz, F. (2022). How consumer digital signals are reshaping the customer journey. Journal of the Academy of Marketing Science, 50(6), 1257-1276. https://doi.org/10.1007/s11747-022-00839-wShaw, N., Eschenbrenner, B., & Baier, D. (2022). Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States. Journal of Retailing and Consumer Services, 69, 103100. https://doi.org/10.1016/j.jretconser.2022.103100Sima, V., Gheorghe, I. G., Subić, J., & Nancu, D. (2020). Influences of the industry 4.0 revolution on the human capital development and consumer behavior: A systematic review. Sustainability, 12(10), 4035. https://doi.org/10.3390/su12104035Soti, R. (2022). The impact of advertising on consumer behavior. World Journal of Advanced Research and Reviews, 14(3), 706-711. https://doi.org/10.30574/wjarr.2022.14.3.0577Steenis, N. D., van Herpen, E., van der Lans, I. A., & van Trijp, H. C. (2023). Partially green, wholly deceptive? How consumers respond to (in) consistently sustainable packaged products in the presence of sustainability claims. Journal of Advertising, 52(2), 159-178. https://doi.org/10.1080/00913367.2022.2047841Subrahmanyam, S., & Arif, S. A. F. (2022). Premium pricing strategy and customer retention-an analysis. International Journal of Early Childhood Special Education, 14(3, 2064-2075.Sun, W. (2020). Toward a theory of ethical consumer intention formation: Re-extending the theory of planned behavior. AMS Review, 10(3), 260-278. https://doi.org/10.1007/s13162-019-00156-6Sun, Y., & Li, Y. (2023). Effects of misleading online advertisements on the purchase intention of mature Chinese consumers for dietary supplements. British Food Journal, 125(11), 4062-4091. https://doi.org/10.1108/bfj-01-2023-0029Sayed, A., El Saghier, N., & Sadek, H. (2021). The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention. Journal of Alexandria University for Administrative Sciences, 58(5), 61-101. https://doi.org/10.21608/acj.2021.202025.Tilahun, M., Berhan, E., & Tesfaye, G. (2023). Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique. Journal of Innovation and Entrepreneurship, 12(1), 50. https://doi.org/10.1186/s13731-023-00323-xToni, D. D., Tormen, A., Milan, G. S., Eberle, L., Lazzari, F., & Graciola, A. P. (2021). Price level and brand knowledge and its effects on purchase behavior. Revista de Administração da UFSM, 14, 632-654. http://dx.doi.org/10.5902/1983465944193Un Nisa, N., Acha, A., & Dharejo, N. (2022). The consequences of upholding deceptive marketing practices and its effect on consumers’ related attitudes including consumer loyalty and consumer trust: Evidence from the fashion industry in the UAE. Journal of Advanced Research in Social Sciences and Humanities, 7(2), 71-82. http://dx.doi.org/10.26500/JARSSH-07-2022-0203Veeramangala, S., & Anitha, B. (2021). impact of visual elements of packaging on consumer buying behavior of fmcg products. UGC Care Group 1 Journal, 51(2), 166-172.Wang, X. (2021). The Effect of Perceived Deception on Consumer Repurchase Intention. [Master thesis, Goodman School of Business, Brock University St. Catherines]. Ontario. https://dr.library.brocku.ca/bitstream/handle/10464/15490/Brock_Wang_Xinyue_2021.pdf?sequence=1&isAllowed=yWang, Y., Zamudio, C., & Jewell, R. D. (2023). The more they know: Using transparent online communication to combat fake online reviews. Business Horizons, 66(6), 753-764. https://doi.org/10.1016/j.bushor.2023.03.004Wijekoon, R., & Sabri, M. F. (2021). Determinants that influence green product purchase intention and behavior: A literature review and guiding framework. Sustainability, 13(11), 6219. https://doi.org/10.3390/su13116219Wilson, A. E., Darke, P. R., & Sengupta, J. (2022). Winning the battle but losing the war: Ironic effects of training consumers to detect deceptive advertising tactics. Journal of business ethics, 181(4), 997-1013. https://doi.org/10.1007/s10551-021-04937-7Wong, W. M., & Tzeng, S. Y. (2021). Mediating role of organic labeling awareness and food safety attitudes in the correlation between green product awareness and purchase intentions. Sage Open, 11(4), 21582440211061565. http://dx.doi.org/10.1177/21582440211061565Xue, J., Zhang, W., Rasool, Z., Khan, M. A., Khan, A. I., Khan, A. A., & Abbas, S. A. (2021). Purchasing intentions toward fast food: the mediating role of consumer attitudes toward fast food. Journal of Food Quality, 2021, (1),1-17. http://dx.doi.org/10.1155/2021/9931083Yakın, V., Güven, H., David, S., Güven, E., Bărbuță-Mișu, N., Güven, E. T. A., & Virlanuta, F. O. (2023). The Effect of Cognitive Dissonance Theory and Brand Loyalty on Consumer Complaint Behaviors: A Cross-Cultural Study. Sustainability, 15(6), 4718. https://doi.org/10.3390/su15064718Yao, J., Oppewal, H., & Wang, D. (2020). Cheaper and smaller or more expensive and larger: How consumers respond to unit price increase tactics that simultaneously change product price and package size. Journal of the Academy of Marketing Science, 48(6), 1075-1094. https://doi.org/10.1007/s11747-019-00716-zYuniarti, F., R. Arief, H., Meydia, H., & Yevis, M. O. (2022). Online retailers’ ethics and its effect on repurchase intention: The mediating role of perceived risk. Cogent Business & Management, 9(1), 2051691. https://doi.org/10.1080/23311975.2022.2051691Zarazua de Rubens, G., Noel, L., & Sovacool, B. K. (2018). Dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale. Nature Energy, 3(6), 501-507. https://doi.org/10.1038/s41560-018-0152-xZaremohzzabieh, Z., Ismail, N., Ahrari, S., & Samah, A. A. (2021). The effects of consumer attitude on green purchase intention: A meta-analytic path analysis. Journal of Business Research, 132, 732-743. http://dx.doi.org/10.1016/j.jbusres.2020.10.053Zhao, H., & Yao, X. (2021). Impact of pricing and product information on consumer buying behavior with customer satisfaction in a mediating role. Frontiers in Psychology, 12, 720151. https://doi.org/10.3389/fpsyg.2021.720151272124Inquietud Empresarialhttps://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/download/17449/14607https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/download/17449/15586Núm. 2 , Año 2024 : Inquietud Empresarial 24(2) July-DecemberPublicationOREORE.xmltext/xml2651https://repositorio.uptc.edu.co/bitstreams/3c854943-44ee-4958-9833-1fa8de52a49a/download8a5d42b984183d0244249eeb8d39d3edMD51falseAnonymousREAD001/20136oai:repositorio.uptc.edu.co:001/201362026-10-30 06:38:46.219https://creativecommons.org/licenses/by-nc-nd/4.0/metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCbdigital@metabiblioteca.com