Traditional gastronomy as a tourist attraction in the city of Puebla, Mexico

This article seeks to determine the relationship of the traditional gastronomy as a tourist attraction of the city of Puebla, Mexico. This research was made under a mixed type: touristic and marketing approach with transversal and correlational analyses. The type of the general hypothesis was correlational; therefore, the traditional gastronomy strongly influences in Puebla City as a trigger for tourism. The information was obtained through a survey with 19 items rated with a 5-point Likert scale. The sampling was 383 tourists, those who visited typical food restaurants during Easter week of 2019. The results indicate that the quality and promotion variables have a high correlation while the infrastructure and meaning variables have a moderate correlation, being the attention and entertainment variable the only one presenting a low correlation. It was concluded that the traditional gastronomy is indeed a trigger of the touristic activity in Puebla City. Furthermore, to improve its impact, those in charge of this sector should improve the related aspects with attention and entertainment to achieve a better experience for the visitors.

• Tipo de recurso: http://purl.org/coar/resource_type/c_6695
• Fecha de publicación: 2020
• Institución: Universidad Pedagógica y Tecnológica de Colombia
• Repositorio: RiUPTC: Repositorio Institucional UPTC
• Idioma: spa
• OAI Identifier: oai:repositorio.uptc.edu.co:001/10322
• Acceso en línea: https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/10624; https://repositorio.uptc.edu.co/handle/001/10322
• Palabra clave: tourist atracttion; traditional food; ethnic products; Puebla; atractivo turístico; gastronomía tradicional; productos étnicos; Puebla; poblana
• License: Derechos de autor 2020 REVISTA DE INVESTIGACIÓN, DESARROLLO E INNOVACIÓN