Analyzing the impact of the digital divide on e-commerce in Colombia
The aim of this study is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. This study propose an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the tec...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- eng
- OAI Identifier:
- oai:repository.udem.edu.co:11407/5770
- Acceso en línea:
- http://hdl.handle.net/11407/5770
- Palabra clave:
- Adoption
Digital Divide
E-commerce
Social policy
Technological factors
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- License
- http://purl.org/coar/access_right/c_16ec
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Analyzing the impact of the digital divide on e-commerce in Colombia |
| title |
Analyzing the impact of the digital divide on e-commerce in Colombia |
| spellingShingle |
Analyzing the impact of the digital divide on e-commerce in Colombia Adoption Digital Divide E-commerce Social policy Technological factors |
| title_short |
Analyzing the impact of the digital divide on e-commerce in Colombia |
| title_full |
Analyzing the impact of the digital divide on e-commerce in Colombia |
| title_fullStr |
Analyzing the impact of the digital divide on e-commerce in Colombia |
| title_full_unstemmed |
Analyzing the impact of the digital divide on e-commerce in Colombia |
| title_sort |
Analyzing the impact of the digital divide on e-commerce in Colombia |
| dc.subject.none.fl_str_mv |
Adoption Digital Divide E-commerce Social policy Technological factors |
| topic |
Adoption Digital Divide E-commerce Social policy Technological factors |
| description |
The aim of this study is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. This study propose an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model (TAM), making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. This is one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce. © 2019 International Business Information Management Association (IBIMA). |
| publishDate |
2019 |
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2020-04-29T14:53:57Z |
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2020-04-29T14:53:57Z |
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2019 |
| dc.type.eng.fl_str_mv |
Conference Paper |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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info:eu-repo/semantics/article |
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http://hdl.handle.net/11407/5770 |
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http://hdl.handle.net/11407/5770 |
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eng |
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074099484&partnerID=40&md5=038cedb1cfbee64d0e3491856553fef5 |
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5677 |
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Agudo Peregrina, Ã?.F., (2014) Análisis de Los Factores de Adopción de Comercio Electrónico En Segmentos de Consumidores Finales, , aplicación al caso español. Universidad Politecnica de Madrid Ajzen, I., The theory of planned behavior (1991) Organizational Behavior and Human Decision Processes, 50 (2), pp. 179-211 Al-Qeisi, K., Dennis, C., Hegazy, A., How viable is the UTAUT model in a non-western context? (2015) International Business Research, 8 (2), pp. 204-219 Al-Qeisi, K.I., Al-Abdallah, G.M., Internet banking adoption in Jordan: A behavioral approach (2013) International Journal of Marketing Studies, 5 (6), pp. 84-109 Ba, S.P.A., Evidence of the effect of trust building technology in electronic (2002) MIS Quarterly, 26 (3), pp. 243-268. , 218119697 Bandura, A., Self-efficacy: Toward a unifying theory of behavioral change (1977) Psychological Review Billon, M., Lera-Lopez, F., Marco, R., Differences in digitalization levels: A multivariate analysis studying the global digital divide (2010) Review of World Economics, 146 (1), pp. 39-73 Capece, G., Calabrese, A., Di Pillo, F., The impact of national culture on e-commerce acceptance: The Italian case (2013) Knowledge and Process Management, 20 (2), pp. 102-112 Castañeda, J.A., FrÃas, D.M., RodrÃguez, M.A., Antecedents of internet acceptance and use as an information source by tourists (2009) Online Information Review, 33 (3), pp. 548-567 à elik, H.E., Yilmaz, V., Extending the technology acceptance model for adoption of e-shopping by consumers in Turkey (2011) Journal of Electronic Commerce Research, 12 (2), pp. 152-164 http://search.proquest.com/docview/872187200?accountid=27292%5Cnhttp://www.scopus.com/inwaat:rd/record.url?eid=2-s2.0-84884329240&partnerID=tZOtx3y1 Chang, Y.P., Zhu, D.H., Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption (2011) Computers in Human Behavior, pp. 1840-1848. , 2011 Chen, W., Wellman, B., The global digital divide - Within and between countries (2004) IT & Society, 1, pp. 39-45. , http://www.stanford.edu/group/siqss/itandsociety/v01i07/v01i07a03.pdf, 2003 Chinn, M.D., Fairlie, R.W., The determinants of the global digital divide: A cross-country analysis of computer and internet penetration (2006) Oxford Economic Papers, 59 (1), pp. 16-44 Chiu, C.-M., Chang, C.-C., Cheng, H.-L., Determinants of customer repurchase intention in online shopping (2009) Online Information Review, 33 (4), pp. 761-784 Chiu, C.M., Wang, E.T.G., Fang, Y.H., Understanding customers' repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk (2014) Information Systems Journal, 24 (1), pp. 85-114 Churchill, G.A., Iacobucci, D., Marketing research: Methodological foundations (2004) Structural Equation Modeling, , http://books.google.com/books?id=AESy0VZNv98C&pgis=1, Thomson ed 8th edn. Mason Corrocher, N., Raineri, A., The evolution of the digital divide across developing countries: Theoretical issues and empirical investigation (2013) Digital Literacy: Concepts, Methodologies, Tools, and Applications, pp. 1554-1570 Davis Fred, D., Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly, 13 (3), pp. 319-340 Davis Fred, D., Perceived usefulness, perceived ease of use, and user acceptance (1989) MIS Quarterly, 13 (3), pp. 319-339 Davis, F.D., User acceptance of information technology: System characteristics, user perceptions and behavioral impacts (1993) International Journal of Man-Machine Studies, 38 (3), pp. 475-487 Davis, F.D., Bagozzi, R.P., Warshaw, P.R., Extrinsic and intrinsic motivation to use computers in the workplace' Fred D (1992) DAVIS. Business, 22, pp. 1111-1132. , http://unisa.summon.serialssolutions.com/link/0/eLvHCXMwQywzJ7E8sDAHdovAyy0RU_tIRb2bKEOIm2uIs4cu9JIA3WQzc2NdS4MUM9CtJWlmaabG5qAeRHJaShro1LFkYFsk2cgoKc3Y1CApOdEg2dQ00SzNAnS6jKWpqVGamWUy6Dx_vthj3RuvF3k_3-dftEkvxeYoAJEeN7s Delafrooz, N., Paim, L., Khatibi, A., Understanding consumer's internet purchase intention in Malaysia (2011) African Journal of Business Management, 5 (3), pp. 2837-2846 Dewan, S., Riggins, F.J., The digital divide: Current and future research directions (2005) Journal of the Association for Information Systems, 6 (12), pp. 298-337. , http://misrc.umn.edu/workingpapers/fullpapers/2005/0524_120605.pdf Escobar-RodrÃguez, T., Carvajal-Trujillo, E., Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model (2014) Tourism Management, 43 (1), pp. 70-88. , Elsevier Ltd Fornell, C., Larcker, D.F., Evaluating structural equation models with unobservable variables and measurement error (1981) Journal of Marketing Research, 18 (1), pp. 39-50 GarÃn Muñoz, T., Pérez Amaral, T., Factores determinantes del comercio electrónico en España (2011) BoletÃn Económico de ICE, 3016, pp. 51-65 Gefen, D., Straub, D.W., Boudreau, M.-C., Structural equation modeling and regression: Guidelines for research practice (2000) Communications of the Association for Information Systems, 4 (4), pp. 2-76. , 10.1.1.25.781 George, D., Mallery, P., (2003) SPSS for Windows Step by Step: A Simple Guide and Reference. 11.0 Update (4th Ed.), , BrJHaematol Ghobadi, S., Ghobadi, Z., Digital divide and interrelated access gaps: A cognitive investigation (2013) Proceedings of the 21st European Conference on Information Systems, pp. 1-13 Hair, J.F.J., Hult, G.T.M., Ringle, C., A primer on partial least squares structural equation modeling (PLS-SEM) (2014) Long Range Planning, , Thousand Oaks, CA: Sage Henseler, J., Chin, W., A comparison of approaches for the analysis of interaction effects between latent variables using partial least squares path modeling (2010) Structural Equation Modeling: A Multidisciplinary Journal, 17 (1), pp. 82-109 Henseler, J., Ringle, C.M., Sarstedt, M., A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014) Journal of the Academy of Marketing Science, 43 (1), pp. 115-135 Hilbert, M., The bad news is that the digital access divide is here to stay: Domestically installed bandwidths among 172 countries for 1986-2014 (2016) Telecommunications Policy, 2014, pp. 1-23 Karahanna, E., Gefen et aijtrust and TAM in online shopping (2003) MIS Quarterly, 27, pp. 51-90. , http://www.jstor.org/stable/30036519 Kim, H., Kim, T., Terry, Shin, S.W., Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites (2009) Tourism Management, 30 (2), pp. 266-277. , Elsevier Ltd Kiwanuka, A., Acceptance process: The missing link between UTAUT and diffusion of innovation theory (2015) American Journal of Information Systems, 3 (2), pp. 40-44 Landau, L., Estado de la Banda Ancha en América Latina y el Caribe, 2012. Informe del Obervatorio Regional de Banda Ancha (ORBA) (2012) Zhurnal Eksperimental'Noi I Teoreticheskoi Fiziki, , http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:No+Title#0, accessed 26 November 2014 Leal, E.T., Las tecnologÃas de la información y comunicaciones (TIC) y la brecha digital: Su impacto en la sociedad de México (2008) Revista de Universidad y Sociedad Del Conocimiento, 4, pp. 1-8. , http://dx.doi.org/10.7238%2Frusc.v4i2.305, 2007 Lee, H., Park, N., Hwang, Y., A new dimension of the digital divide: Exploring the relationship between broadband connection, smartphone use and communication competence (2014) Telematics and Informatics, 32 (1), pp. 45-56. , Elsevier Ltd Li, Z., Tang, S., An empirical research of impacts of review system on online shoppers' intention based on TAM (2010) 2010 2nd International Workshop on Database Technology and Applications, DBTA2010 - Proceedings, pp. 10-13 Liaw, S.S., Huang, H.M., Chen, G.D., Surveying instructor and learner attitudes toward e-learning (2007) Computers and Education, 49 (4), pp. 1066-1080 Lin, C.-T., Examining e-travel sites: An empirical study in Taiwan (2010) Online Information Review, 34 (2), pp. 205-228 Luo, H., Lin, X., Wang, S., Research on trust in C2C e-marketplace (2010) 2010 International Conference on Management and Service Science, MASS 2010, , 2010 Musleh, J.S.A., Marthandan, G., Aziz, N., An extension of UTAUT model for Palestine e-commerce (2015) International Journal of Electronic Business, 12 (1), pp. 95-115 Palvia, P., The role of trust in e-commerce relational exchange: A unified model (2009) Information and Management, 46 (4), pp. 213-220 Park, S., Kim, G.J., Lessons from South Korea's digital divide index (DDI) (2014) Info, 16 (3), p. 5 Peral-Peral, B., Arenas-Gaitán, J., Villarejo-Ramos, Ã?.-F., From Digital Divide to Psycho-digital Divide: Elders and online social networks (2015) Comunicar, 23 (45), pp. 10-11 Pick, J.B., Nishida, T., Digital divides in the world and its regions: A spatial and multivariate analysis of technological utilization (2015) Technological Forecasting and Social Change, 91, pp. 1-17 Riffai, M.M.M.A., Grant, K., Edgar, D., Big Tam in Oman: Exploring the promise of on-line banking, its adoption by customers and the challenges of banking in Oman (2012) International Journal of Information Management, 32 (3), pp. 239-250. , Elsevier Ltd Rogers, E.M., (1995) Diffusion of Innovations, , FP (ed.). 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Londen: SAGE Publications Ltd Van Dijk, J.A.G.M., Hacker, K., The digital divide as a complex and dynamic phenomenon (2003) The Information Society, 19 (4), pp. 315-326 Viswanath, V., Morris, M.G., Davis, G.B., User acceptance of information technology: Toward a unified view (2003) MIS Quarterly, 27 (3), pp. 425-478 Venkatesh, V., Morris, M., Davis, G., User Acceptance of information Technology: Toward a unified view (2003) MIS Quarterly, pp. 425-478. , http://www.vvenkatesh.com/it/organizations/Theoretical_Models.asp#Con=structdefs Venkatesh, V., Thong, J.Y., Xu, X., Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology (2012) MIS Quarterly, 36 (1), pp. 157-178. , March 2012 36(1): 157-178 Vicente Cuervo, M.R., López Menéndez, A.J., Métricas e Indicadores de la Sociedad de la Información: Panorámica de la situación actual ( ) (2008) EstadÃstica Española, 50, pp. 273-320 Wang, Q., Yang, S., Liu, J., Study on users' adoption of Online Group Purchase in China: Arevised UTAUT model (2012) Advances in Information Sciences and Service Sciences, 4 (17), pp. 504-513 Warschauer, M., Demistifying the digital divid (2003) Scientific American Aug2003, 5 (2), p. 42. , 6p, 2 color Weber, D.M., Kauffman, R.J., What drives global ICT adoption? Analysis and research directions (2011) Electronic Commerce Research and Applications Wei, K.-K., Teo, H.-H., Chan, H.C., Conceptualizing and testing a social cognitive model of the digital divide (2011) Information Systems Research, 22 (1), pp. 170-187 White, D.S., Gunasekaran, A., Shea, T.P., Mapping the global digital divide (2011) International Journal of Business Information Systems, 7 (2), pp. 207-219 Williams, M.-D., Rana, N.-P., Dwivedi, Y.-K., The unified theory of acceptance and use of technology (UTAUT): A literature review (2015) Journal of Enterprise Information Management, Vol. Journal of Enterprise Information Management, pp. 433-488 Wong, Y.C., Ho, K.M., Chen, H., Digital divide challenges of children in low-income families: The case of Shanghai (2015) Journal of Technology in Human Services, 33 (1), pp. 53-71 Yoon, C., The effects of national culture values on consumer acceptance of e-commerce: Online shoppers in China (2009) Information and Management, 46 (5), pp. 294-301 Zhu, D.H., Chang, Y.P., Luo, J.J., Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model (2015) Telematics and Informatics, 33 (1), pp. 8-16. , Elsevier Ltd Zhu, D.S., Lee, Z.C., O'Neal, G.S., Mr. Risk! Please trust me: Trust antecedents that increase online consumer purchase intention (2011) Journal of Internet Banking and Commerce, 16 (3), pp. 1-23 Zwillenberg, P., Field, D., Dean, D., (2014) Greasing the Wheels of the Internet Economy, , Group TBC (ed.). Boston |
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Mercadeo |
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Facultad de Ciencias Económicas y Administrativas |
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International Business Information Management Association, IBIMA |
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Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 |
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Universidad de Medellín |
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Repositorio Institucional Universidad de Medellin |
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20192020-04-29T14:53:57Z2020-04-29T14:53:57Z9780999855126http://hdl.handle.net/11407/5770The aim of this study is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. This study propose an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model (TAM), making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. This is one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce. © 2019 International Business Information Management Association (IBIMA).engInternational Business Information Management Association, IBIMAMercadeoFacultad de Ciencias Económicas y Administrativashttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85074099484&partnerID=40&md5=038cedb1cfbee64d0e3491856553fef556775691Agudo Peregrina, Ã?.F., (2014) Análisis de Los Factores de Adopción de Comercio Electrónico En Segmentos de Consumidores Finales, , aplicación al caso español. Universidad Politecnica de MadridAjzen, I., The theory of planned behavior (1991) Organizational Behavior and Human Decision Processes, 50 (2), pp. 179-211Al-Qeisi, K., Dennis, C., Hegazy, A., How viable is the UTAUT model in a non-western context? (2015) International Business Research, 8 (2), pp. 204-219Al-Qeisi, K.I., Al-Abdallah, G.M., Internet banking adoption in Jordan: A behavioral approach (2013) International Journal of Marketing Studies, 5 (6), pp. 84-109Ba, S.P.A., Evidence of the effect of trust building technology in electronic (2002) MIS Quarterly, 26 (3), pp. 243-268. , 218119697Bandura, A., Self-efficacy: Toward a unifying theory of behavioral change (1977) Psychological ReviewBillon, M., Lera-Lopez, F., Marco, R., Differences in digitalization levels: A multivariate analysis studying the global digital divide (2010) Review of World Economics, 146 (1), pp. 39-73Capece, G., Calabrese, A., Di Pillo, F., The impact of national culture on e-commerce acceptance: The Italian case (2013) Knowledge and Process Management, 20 (2), pp. 102-112Castañeda, J.A., FrÃas, D.M., RodrÃguez, M.A., Antecedents of internet acceptance and use as an information source by tourists (2009) Online Information Review, 33 (3), pp. 548-567à elik, H.E., Yilmaz, V., Extending the technology acceptance model for adoption of e-shopping by consumers in Turkey (2011) Journal of Electronic Commerce Research, 12 (2), pp. 152-164http://search.proquest.com/docview/872187200?accountid=27292%5Cnhttp://www.scopus.com/inwaat:rd/record.url?eid=2-s2.0-84884329240&partnerID=tZOtx3y1Chang, Y.P., Zhu, D.H., Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption (2011) Computers in Human Behavior, pp. 1840-1848. , 2011Chen, W., Wellman, B., The global digital divide - Within and between countries (2004) IT & Society, 1, pp. 39-45. , http://www.stanford.edu/group/siqss/itandsociety/v01i07/v01i07a03.pdf, 2003Chinn, M.D., Fairlie, R.W., The determinants of the global digital divide: A cross-country analysis of computer and internet penetration (2006) Oxford Economic Papers, 59 (1), pp. 16-44Chiu, C.-M., Chang, C.-C., Cheng, H.-L., Determinants of customer repurchase intention in online shopping (2009) Online Information Review, 33 (4), pp. 761-784Chiu, C.M., Wang, E.T.G., Fang, Y.H., Understanding customers' repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk (2014) Information Systems Journal, 24 (1), pp. 85-114Churchill, G.A., Iacobucci, D., Marketing research: Methodological foundations (2004) Structural Equation Modeling, , http://books.google.com/books?id=AESy0VZNv98C&pgis=1, Thomson ed 8th edn. 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BostonProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020AdoptionDigital DivideE-commerceSocial policyTechnological factorsAnalyzing the impact of the digital divide on e-commerce in ColombiaConference Paperinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1Sánchez-Torres, J.A., Facultad de Ciencias Económicas y Administrativas, Universidad de MedellÃn, Colombia; Hernandez Fernandez, Y.L., Facultad de Ciencias Económicas y Administrativas, Universidad de MedellÃn, Colombia; Palacio Lopez, S.M., Facultad de Ciencias Económicas y Administrativas, Universidad de MedellÃn, Colombia; Arroyo-Cañada, F.-J., Department of Business, University of Barcelona, Spain; Montoya Restrepo, L.A., Facultad de Minas, Universidad Nacional de Colombia, MedellÃn, Colombiahttp://purl.org/coar/access_right/c_16ecSánchez-Torres J.A.Hernandez Fernandez Y.L.Palacio Lopez S.M.Arroyo-Cañada F.-J.Montoya Restrepo L.A.11407/5770oai:repository.udem.edu.co:11407/57702020-05-27 19:06:27.303Repositorio Institucional Universidad de Medellinrepositorio@udem.edu.co |