Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico

En los últimos años se ha observado un creciente interés por el Modelo DART como base para la cocreación de valor a través de sus cuatro variables: Diálogo, Acceso, Evaluación del riesgo y Transparencia. Esto ha provocado un aumento de la producción científica no sólo por su explicación, sino tambié...

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Fecha de publicación:
2023
Institución:
Universidad de Caldas
Repositorio:
Repositorio Institucional U. Caldas
Idioma:
eng
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https://repositorio.ucaldas.edu.co/handle/ucaldas/24513
https://doi.org/10.17151/kepes.2023.20.28.6
Palabra clave:
Modelo DART
Co-creación de valor
Análisis cienciométrico
DART model
Co-creation of value
Scientometric value
Scientometric analysis
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openAccess
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network_name_str Repositorio Institucional U. Caldas
repository_id_str
dc.title.none.fl_str_mv Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico
Foundations, mapping and trends of the DART Model for value co-creation: A scientometric analysis
title Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico
spellingShingle Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico
Modelo DART
Co-creación de valor
Análisis cienciométrico
DART model
Co-creation of value
Scientometric value
Scientometric analysis
title_short Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico
title_full Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico
title_fullStr Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico
title_full_unstemmed Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico
title_sort Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométrico
dc.subject.none.fl_str_mv Modelo DART
Co-creación de valor
Análisis cienciométrico
DART model
Co-creation of value
Scientometric value
Scientometric analysis
topic Modelo DART
Co-creación de valor
Análisis cienciométrico
DART model
Co-creation of value
Scientometric value
Scientometric analysis
description En los últimos años se ha observado un creciente interés por el Modelo DART como base para la cocreación de valor a través de sus cuatro variables: Diálogo, Acceso, Evaluación del riesgo y Transparencia. Esto ha provocado un aumento de la producción científica no sólo por su explicación, sino también por su versátil aplicación. Sin embargo, sigue siendo un tema de investigación poco desarrollado que merece seguir acumulando evidencias empíricas. En este sentido, este trabajo contribuye a la existencia de un mayor conocimiento de este modelo, a partir de una revisión y análisis de la literatura alojada en las bases de datos Web of Science (WoS) y Scopus desde 2014 hasta 2020. Posteriormente, se utilizaron técnicas cienciométricas para generar un mapeo científico que permitiera determinar los principales autores, países, revistas, idiomas de publicación y grupos relacionados con el tema. Además, se utilizó la herramienta Tree of Science (ToS) para organizar los registros en tres categorías de documentos: clásicos (raíz), estructurales (tronco) y de tendencia (hojas). Los resultados apuntan a tres áreas en las que se pueden llevar a cabo diversas prácticas con el Modelo DART: educativa, social/empresarial e innovación/estrategia, así como una centrada en sus fundamentos teóricos. Esto anima a quienes investigan el tema de la medición de la co-creación de valor, debido a las múltiples combinaciones que permite el modelo, además de que puede aplicarse en diferentes tipos de organizaciones.
publishDate 2023
dc.date.none.fl_str_mv 2023-07-01T00:00:00Z
2023-07-01T00:00:00Z
2023-07-01
2025-10-08T21:36:30Z
2025-10-08T21:36:30Z
dc.type.none.fl_str_mv Artículo de revista
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info:eu-repo/semantics/article
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info:eu-repo/semantics/publishedVersion
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https://doi.org/10.17151/kepes.2023.20.28.6
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Kepes
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Núm. 28 , Año 2023 : Julio-Diciembre
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spelling Fundamentos, cartografía y tendencias del modelo DART para la cocreación de valor: Un análisis cienciométricoFoundations, mapping and trends of the DART Model for value co-creation: A scientometric analysisModelo DARTCo-creación de valorAnálisis cienciométricoDART modelCo-creation of valueScientometric valueScientometric analysisEn los últimos años se ha observado un creciente interés por el Modelo DART como base para la cocreación de valor a través de sus cuatro variables: Diálogo, Acceso, Evaluación del riesgo y Transparencia. Esto ha provocado un aumento de la producción científica no sólo por su explicación, sino también por su versátil aplicación. Sin embargo, sigue siendo un tema de investigación poco desarrollado que merece seguir acumulando evidencias empíricas. En este sentido, este trabajo contribuye a la existencia de un mayor conocimiento de este modelo, a partir de una revisión y análisis de la literatura alojada en las bases de datos Web of Science (WoS) y Scopus desde 2014 hasta 2020. Posteriormente, se utilizaron técnicas cienciométricas para generar un mapeo científico que permitiera determinar los principales autores, países, revistas, idiomas de publicación y grupos relacionados con el tema. Además, se utilizó la herramienta Tree of Science (ToS) para organizar los registros en tres categorías de documentos: clásicos (raíz), estructurales (tronco) y de tendencia (hojas). Los resultados apuntan a tres áreas en las que se pueden llevar a cabo diversas prácticas con el Modelo DART: educativa, social/empresarial e innovación/estrategia, así como una centrada en sus fundamentos teóricos. Esto anima a quienes investigan el tema de la medición de la co-creación de valor, debido a las múltiples combinaciones que permite el modelo, además de que puede aplicarse en diferentes tipos de organizaciones.A growing interest has been seen in the DART Model in recent years as a basis for co-creating value through its four variables: Dialogue, Access, Risk assessment and Transparency. This has led to an increase in scientific production not only because of its explanation but also because of its versatile application. However, it remains an underdeveloped research topic that deserves to continue accumulating empirical evidence. In this sense, this work contributes to the existence of greater knowledge of this model, from a review and analysis of the literature housed in the Web of Science (WoS) and Scopus databases from 2014 to 2020. Scientometric techniques were then used to generate a scientific mapping to determine the main authors, countries, journals, languages of publication and groups related to the topic. Additionally, the Tree of Science (ToS) tool was used to organize the records into three document categories: classical (root), structural (trunk) and trending (leaves). The results point to three areas in which various practices can be undertaken with the DART Model: educational, social/entrepreneurship and innovation/strategy, as well as one focused on its theoretical foundations. This encourages those researching the issue of measuring value co-creation, due to the multiple combinations that the model allows, in addition to the fact that it can be applied in different types of organizations.Universidad de Caldas2023-07-01T00:00:00Z2025-10-08T21:36:30Z2023-07-01T00:00:00Z2025-10-08T21:36:30Z2023-07-01Artículo de revistahttp://purl.org/coar/resource_type/c_6501Textinfo:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1application/pdf1794-7111https://repositorio.ucaldas.edu.co/handle/ucaldas/2451310.17151/kepes.2023.20.28.62462-8115https://doi.org/10.17151/kepes.2023.20.28.6https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/8594eng1782813720KepesAlbinsson, P. A., Perera, B. Y., & Sautter, P. T. (2016). DART scale development: Diagnosing a firm’s readiness for strategic value co-creation. The Journal of Marketing Theory and Practice, 24(1), 42–58. Retrieved on 20/09/2023 From: https://www.tandfonline.com/doi/abs/10.1080/10696679.2016.1089763Andreu, L., Sánchez, I., & Mele, C. (2010). Value co-creation among retailers and consumers: New insights into the furniture market. Journal of retailing and consumer services, 17(4), 241-250. Retrieved on 20/09/2023 From: https://www.sciencedirect.com/science/article/abs/pii/S0969698910000093Bar-Ilan, J. (2008). Which h-index? — A comparison of WoS, Scopus and Google Scholar. In Scientometrics (Vol. 74, Issue 2, pp. 257–271). Retrieved on 20/09/2023 From: https://doi.org/10.1007/s11192-008-0216-yBecker, L.C., Dos Santos, C.P., & Nagel, M. (2016). A Relação entre os Elementos da Cocriação, Satisfação e Confiança no Contexto de Serviços. Revista Brasileira de Marketing, 15(2), 237-245. Retrieved on 20/09/2023 From: https://www.lume.ufrgs.br/handle/10183/148815#Blondel, V. D., Guillaume, J.-L., Lambiotte, R., & Lefebvre, E. (2008). 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Retrieved on 20/09/2023 From: https://doi.org/10.1177/1094428114562629Núm. 28 , Año 2023 : Julio-Diciembrehttps://revistasojs.ucaldas.edu.co/index.php/kepes/article/download/8594/7015https://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Hurtado-Cardona, Olga LuciaMontoya-Restrepo, Iván A.Montoya-Restrepo , Luz Alexandraoai:repositorio.ucaldas.edu.co:ucaldas/245132025-10-08T21:36:30Z

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