Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza

La extracción y formalización de heurísticos de diseño utilizados en el diseño es un área de investigación cada vez más importante debido a sus múltiples posibilidades de aplicación, especialmente para los profesionales del diseño. Sin embargo, la mayor parte de la atención se ha enfocado al diseño...

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Fecha de publicación:: 2022

Institución:: Universidad de Caldas

Repositorio:: Repositorio Institucional U. Caldas

Idioma:: eng

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dc.title.none.fl_str_mv	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza Aesthetic heuristics for design: perceptual and absolute standards of beauty determinants
title	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza
spellingShingle	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza estética diseño estético extracción de heurísticos estéticos Aesthetics aesthetic design aesthetic heuristic extraction
title_short	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza
title_full	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza
title_fullStr	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza
title_full_unstemmed	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza
title_sort	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de belleza
dc.subject.none.fl_str_mv	estética diseño estético extracción de heurísticos estéticos Aesthetics aesthetic design aesthetic heuristic extraction
topic	estética diseño estético extracción de heurísticos estéticos Aesthetics aesthetic design aesthetic heuristic extraction
description	La extracción y formalización de heurísticos de diseño utilizados en el diseño es un área de investigación cada vez más importante debido a sus múltiples posibilidades de aplicación, especialmente para los profesionales del diseño. Sin embargo, la mayor parte de la atención se ha enfocado al diseño de heurísticos para diseñar la funcionalidad, usabilidad o arquitectura del producto, tres tareas de diseño en las que ya se han utilizado con éxito muchosmétodos. Por el contrario, el diseño estético es un área donde la intuición es el método predominante para buscar la generación de placer estético para el usuario. Existen algunos métodos, pero son de naturaleza descriptiva, en los que se indica qué hacer, pero sin explicar cómo hacerlo. Para abordar este problema, este artículo describe un método para extraer y validar un conjunto de 223 heurísticos de diseño estético obtenidos de libros de texto y literatura científica. Estos heurísticos fueron validados mediante el análisis de 50 productos ganadores de premios de diseño; 123 fueron coincidentes y 36 nuevos. De los 123, se seleccionaron al azar 46 heurísticos y se validaron mediante el análisis de la concordancia entre evaluadores de una encuestade expertos (n = 24).&nbsp;
publishDate	2022
dc.date.none.fl_str_mv	2022-07-01T00:00:00Z 2022-07-01T00:00:00Z 2022-07-01 2025-10-08T21:36:09Z 2025-10-08T21:36:09Z
dc.type.none.fl_str_mv	Artículo de revista http://purl.org/coar/resource_type/c_6501 Text info:eu-repo/semantics/article Journal article info:eu-repo/semantics/publishedVersion http://purl.org/coar/version/c_970fb48d4fbd8a85
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identifier_str_mv	1794-7111 10.17151/kepes.2022.19.26.3 2462-8115
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dc.language.none.fl_str_mv	eng
language	eng
dc.relation.none.fl_str_mv	98 26 55 19 Kepes Arnheim, R. (1974). Entropy and art: an essay on disorder and order. University of California Press. Balcetis, E., & Lassiter, G. D. (2010). Social psychology of visual perception. Psychology Press. Badke-Schaub, P., & Eris, O. (2014). A theoretical approach to intuition in design: Does design methodology need to account for unconscious processes? In An anthology of theories and models of design (pp. 353-370). Springer. Bar, M., & Neta, M. (2006). Humans Prefer Curved Visual Objects. Psychological Science, 17(8), 645-648. https://doi.org/10.1111/j.1467-9280.2006.01759.x Berlyne, D. E. (1966). Curiosity and exploration: animals spend much of their time seeking stimuli whose significance raises problems for psychology. Science, 153(3731), 25-33. Blijlevens, J., Thurgood, C., Hekkert, P., Chen, L.L., Leder, H., & Whitfield, T. W. A. (2017). The aesthetic pleasure in design scale: The development of a scale to measure aesthetic pleasure for designed artifacts. Psychology of Aesthetics, Creativity, and the Arts, 11(1), 86-98 https://doi.org/10.1037/aca0000098 Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16. https://doi.org/10.2307/1252116 Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing, 47(3), 69. https://doi.org/10.2307/1251198 Boselie, F., & Leeuwenberg, E. (1985). Birkhoff revisited: Beauty as a function of effect and means. The American Journal of Psychology, 98(1), 1. https://doi.org/10.2307/1422765 Cadavid, A., Ruiz-Córdoba, S. & Maya, J. (2016, Jun. 27-30). Extracting Design Aesthetic Heuristics from Scientific Literature. In Proceedings DRS 50th Anniversary Conference. Retrieved on 9 September 2021 from https://www.drs2016.org/504 Calle-Escobar, M., Mejía-Gutiérrez, R., Nadeau, J., & Pailhes, J. (2014). Heuristics-based design process. International Journal on Interactive Design and Manufacturing (Ijidem), 10(4), 369-386. https://doi.org/10.1007/s12008-014-0248-x Camgöz, N., Yener, C., & Güvenç, D. (2002). Effects of hue, saturation, and brightness on preference. Color Research and Application, 27(3), 199-207. https://doi.org/10.1002/col.10051 Cila, N. (2013). Metaphors we design by: The use of metaphors in product design. [Master of Science in Industrial Design, Middle East Technical University geboren te Bursa, Turkey.] Creusen, M. E. H., Veryzer, R. W., & Schoormans, J. P. L. (2010). Product value importance and consumer preference for visual complexity and symmetry. European Journal of Marketing, 44(9/10), 1437-1452. https://doi.org/10.1108/03090561011062916 Crilly, N. (2011). Do users know what designers are up to? Product experience and the inference of persuasive intentions. International Journal of Design, 5(3), 1-15. http://www.ijdesign.org/index.php/IJDesign/article/view/716/362. Crilly, N., Moultrie, J., & Clarkson, P. (2004). Seeing things: consumer response to the visual domain in product design. Design Studies, 25(6), 547-577 https://doi.org/10.1016/j.destud.2004.03.001 Crozier, R. (1994). Manufactured pleasures: psychological responses to design. Manchester University Press. Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57-66. http://www.ijdesign.org/index.php/IJDesign/article/view/66/15 Duke, J.S. (1992). Aesthetic response and social perception of consumer product design. [Doctoral thesis Texas Tech University]. https://ttu-ir.tdl.org/handle/2346/13926 Dutton, D. (2005). Estética y psicología evolucionista. Artes La Revista Universidad de Antioquia,5(9),74–87. http://www.denisdutton.com/estetica_esp.htm Eissen, K., & Steur, R. (2014). Sketching product design presentation. BIS Publishers. Elam, K. (2001). Geometry of design: studies in proportion and composition. Princeton Architectural Press. Fechner, G. (1876). Vorschule der Aesthetik. Vol.1. Breitkopf & Härtel. https://doi.org/10.1017/cbo9781139854580 Fiore, A. (2010). Understanding aesthetics for the merchandising and design professional (2nd ed.). Professional. A&C Black. Gigerenzer, G., & Todd, P.M. (1999). Simple heuristics that make us smart. Oxford University Press. Goldstein, E B. (Ed.). (2010). Encyclopedia of perception. Vol.1. Sage. Grammer, K., Fink, B., Mller, A. P., & Thornhill, R. (2003). Darwinian aesthetics: Sexual selection and the biology of beauty. Biological Reviews, 78(3), 385-407. https://doi.org/10.1017/S1464793102006085 Hammill, F. (2010). Sophistication: a literary and cultural history. Liverpool University Press. Hannah, G. G. (2002). Elements of design: Rowena Reed Kostellow and the structure of visual relationships. Princeton Architectural Press. Hekkert, P. (2014). Aesthetic responses to design: a battle of impulses. In P. P. L. Tinio & J. K. Smith (Eds.), The Cambridge Handbook of the Psychology of Aesthetics and the Arts (1st ed., pp. 277-299). Cambridge University Press. https://doi.org/10.1017/CBO9781139207058.015 Hekkert, P.P.M. (1995). Artful Judgements: A psychological inquiry into aesthetic preference for visual patterns. [Doctoral Thesis University of Delft] TUDelft. http://resolver.tudelft.nl/uuid:a7557844-1b6a-446a-a551-54b09bacc66d Jordan, P. W. (2002). Designing pleasurable products: an introduction to the new human factors (First paperback edition).Taylor & Francis Group. Kimball, M. A. (2013). Visual design principles: An empirical study of design lore. Journal of Technical Writing and Communication,43(1), 3-41. https://doi.org/10.2190/TW.43.1.b Kitchenham, B. (2004). Procedures for performing systematic reviews (Keele University. Technical Report TR/SE-0401). https://www.bibsonomy.org/bibtex/2e48137ec01b6308876e05ab1ecdf4bc4/wiljami74 Lakoff, G. & Johnson, M. (1980). Metaphors we live by. University of Chicago Press. Matzler, K., & Hinterhuber, H. (1998). How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment. Technovation,18(1), 25-38. https://doi.org/10.1016/S0166-4972(97)00072-2 Muller, W. (2001). Order and meaning in design. Boom Koninklijke Uitgevers. http://www.ijdesign.org/index.php/IJDesign/article/view/1382/613 Ncube, L. B., & Crispo, A. W. (2007). Toward meaningful learning in a global age: How Gestalt principles can facilitate Organization Of student learning of product lifecycle management concepts. 2007 37th Annual Frontiers In Education Conference - Global Engineering: Knowledge Without Borders, Opportunities Without Passports, S4D-9-S4D-14. https://doi.org/10.1109/FIE.2007.4418012 Nisbett, R. E., Krantz, D. H., Jepson, C., & Kunda, Z. (1983). The use of statistical heuristics in everyday inductive reasoning. Psychological Review, 90(4), 339-363. https://doi.org/10.1037/0033-295X.90.4.339 Padovan, R. (1999). Proportion: philosophy, science and architecture. London. Postrel, V. I. (2003). The substance of style. Harper Collins. Potter, S., Culley, S. J., Darlington, M. J., & Chawdhry, P. K. (2003). Automatic conceptual design using experience-derived heuristics. Research in Engineering Design,14(3), 131-144. https://doi.org/10.1007/s00163-003-00344 Puhalla, D. (2011). Design elements, form & space: a graphic style manual for understanding structure and design. Rockport Pub. Rahim, A. & Hina, J. (2007). Elegance. Vol.33. John Wiley & Sons. Rodríguez Ramírez, E. (2014). Industrial design strategies for eliciting surprise. Design Studies, 35(3), 273-297. https://doi.org/10.1016/j.destud.2013.12.001 Rose, G. (2016). Visual methodologies: an introduction to researching with visual materials. Sage. Schifferstein, N.J. Hekkert, P. (2011). Product experience. Elsevier. Smith, B., & Ehrenfels, C. (Eds.). (1988). Foundations of gestalt theory. Philosophia Verlag. Tinio, P. P. L., & Smith, J. K. (Eds.). (2014). The cambridge handbook of the psychology of aesthetics and the arts (1st. ed.). Cambridge University Press. https://doi.org/10.1017/CBO9781139207058 Tonetto, L.M. & Tamminen, P. (2015). Understanding the Role of Intuition in Decision-Making When Designing for Experiences: Contributions from Cognitive Psychology. Theoretical Issues in Ergonomics Science 16 (6), 631-42. https://doi.org/10.1080/1463922X.2015.1089019 Veryzer Jr, R.W. (1993). Aesthetic response and the influence of design principles on product preferences. Advances in Consumer Research in L. McAlister & M.L. Rothschild (Eds.). NA - Advances in Consumer Research Vol. 20 (pp. 224-228), Association for Consumer Research. Veryzer, R., & Borja de Mozota, B. (2005). The impact of user-oriented design on new product development: an examination of fundamental relationships. Journal of Product Innovation Management, 22(2), 128-143. https://doi.org/10.1111/j.0737-6782.2005.00110.x Wagemans, J., Elder, J., Kubovy, M., Palmer, S., Peterson, M., Singh, M., & Von der Heydt, R. (2012). A century of gestalt psychology in visual perception: I. Perceptual grouping and figure–ground organization. Psychological Bulletin, 138(6), 1172-1217. https://doi.org/10.1037/a0029333 Wallschlaeger, C., Busic-Snyder, C., & Morgan, M. (1992). Basic visual concepts and principles for artists, architects, and designers. Wm. C. Brown Publishers. Wertheimer, M. (1938). Laws of organization in perceptual forms. In W. D. Ellis (Ed.), A source book of Gestalt psychology (pp. 71-88). Trubner & Company. https://doi.org/10.1037/11496-005 Yilmaz, S., Seifert, C. M., & Gonzalez, R. (2011). Design heuristics: Cognitive strategies for creativity in idea generation. En J. S. Gero (Ed.), Design Computing and Cognition ’10 (pp. 35-53). Springer Netherlands. https://doi.org/10.1007/978-94-007-0510-4_3 Yilmaz, S. (2010). Design Heuristics. [Doctor of Philosophy (Design Science) University of Michigan] Deep blue documents. https://hdl.handle.net/2027.42/77845 Zelanski, P. Fisher, M. (1984). Design Principles and Problems. Holt McDougal. Núm. 26 , Año 2022 : Julio - Diciembre https://revistasojs.ucaldas.edu.co/index.php/kepes/article/download/7413/6540
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spelling	Heurísticos estéticos para el diseño: determinantes perceptuales y estándares absolutos de bellezaAesthetic heuristics for design: perceptual and absolute standards of beauty determinantsestéticadiseño estéticoextracción de heurísticos estéticosAestheticsaesthetic designaesthetic heuristic extractionLa extracción y formalización de heurísticos de diseño utilizados en el diseño es un área de investigación cada vez más importante debido a sus múltiples posibilidades de aplicación, especialmente para los profesionales del diseño. Sin embargo, la mayor parte de la atención se ha enfocado al diseño de heurísticos para diseñar la funcionalidad, usabilidad o arquitectura del producto, tres tareas de diseño en las que ya se han utilizado con éxito muchosmétodos. Por el contrario, el diseño estético es un área donde la intuición es el método predominante para buscar la generación de placer estético para el usuario. Existen algunos métodos, pero son de naturaleza descriptiva, en los que se indica qué hacer, pero sin explicar cómo hacerlo. Para abordar este problema, este artículo describe un método para extraer y validar un conjunto de 223 heurísticos de diseño estético obtenidos de libros de texto y literatura científica. Estos heurísticos fueron validados mediante el análisis de 50 productos ganadores de premios de diseño; 123 fueron coincidentes y 36 nuevos. De los 123, se seleccionaron al azar 46 heurísticos y se validaron mediante el análisis de la concordancia entre evaluadores de una encuestade expertos (n = 24).&nbsp;The extraction and formalization of design heuristics used in design is an increasingly important area of research because of their multiple possibilities of application, especially for design practitioners. However, most of the attention has been paid to design heuristics for designing the product's functionality, usability, or architecture, three design tasks where plenty of methods are already successfully used. On the contrary, aesthetic design is an area where intuition is the prevalent method used to seek the generation of aesthetic pleasure for the user. Some methods exist but they are rather of descriptive nature, stating what to do, but without explaining how to do it. To tackle this problem, this paper describes a method to extract and validate a set of 223aesthetic design heuristics obtained from textbooks and scientific literature. These heuristics were validated through the analysis of 50 products winners of design awards; 123 were coincident and 36 new. Out of the 123, 46 heuristics were randomly selected and validated by analyzing the interrater agreement of an experts' survey (n=24). Eighteen aesthetic design heuristics resulted in potentially increasing the users' aesthetic pleasure.Universidad de Caldas2022-07-01T00:00:00Z2025-10-08T21:36:09Z2022-07-01T00:00:00Z2025-10-08T21:36:09Z2022-07-01Artículo de revistahttp://purl.org/coar/resource_type/c_6501Textinfo:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1application/pdf1794-7111https://repositorio.ucaldas.edu.co/handle/ucaldas/2446510.17151/kepes.2022.19.26.32462-8115https://doi.org/10.17151/kepes.2022.19.26.3https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/7413eng98265519KepesArnheim, R. (1974). Entropy and art: an essay on disorder and order. University of California Press.Balcetis, E., & Lassiter, G. D. (2010). Social psychology of visual perception. Psychology Press.Badke-Schaub, P., & Eris, O. (2014). A theoretical approach to intuition in design: Does design methodology need to account for unconscious processes? In An anthology of theories and models of design (pp. 353-370). Springer.Bar, M., & Neta, M. (2006). Humans Prefer Curved Visual Objects. Psychological Science, 17(8), 645-648. https://doi.org/10.1111/j.1467-9280.2006.01759.xBerlyne, D. E. (1966). Curiosity and exploration: animals spend much of their time seeking stimuli whose significance raises problems for psychology. Science, 153(3731), 25-33.Blijlevens, J., Thurgood, C., Hekkert, P., Chen, L.L., Leder, H., & Whitfield, T. W. A. (2017). The aesthetic pleasure in design scale: The development of a scale to measure aesthetic pleasure for designed artifacts. Psychology of Aesthetics, Creativity, and the Arts, 11(1), 86-98 https://doi.org/10.1037/aca0000098Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16. https://doi.org/10.2307/1252116Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing, 47(3), 69. https://doi.org/10.2307/1251198Boselie, F., & Leeuwenberg, E. (1985). Birkhoff revisited: Beauty as a function of effect and means. The American Journal of Psychology, 98(1), 1. https://doi.org/10.2307/1422765Cadavid, A., Ruiz-Córdoba, S. & Maya, J. (2016, Jun. 27-30). Extracting Design Aesthetic Heuristics from Scientific Literature. In Proceedings DRS 50th Anniversary Conference. Retrieved on 9 September 2021 from https://www.drs2016.org/504Calle-Escobar, M., Mejía-Gutiérrez, R., Nadeau, J., & Pailhes, J. (2014). Heuristics-based design process. International Journal on Interactive Design and Manufacturing (Ijidem), 10(4), 369-386. https://doi.org/10.1007/s12008-014-0248-xCamgöz, N., Yener, C., & Güvenç, D. (2002). Effects of hue, saturation, and brightness on preference. Color Research and Application, 27(3), 199-207. https://doi.org/10.1002/col.10051Cila, N. (2013). Metaphors we design by: The use of metaphors in product design. [Master of Science in Industrial Design, Middle East Technical University geboren te Bursa, Turkey.]Creusen, M. E. H., Veryzer, R. W., & Schoormans, J. P. L. (2010). Product value importance and consumer preference for visual complexity and symmetry. European Journal of Marketing, 44(9/10), 1437-1452. https://doi.org/10.1108/03090561011062916Crilly, N. (2011). Do users know what designers are up to? Product experience and the inference of persuasive intentions. International Journal of Design, 5(3), 1-15. http://www.ijdesign.org/index.php/IJDesign/article/view/716/362.Crilly, N., Moultrie, J., & Clarkson, P. (2004). Seeing things: consumer response to the visual domain in product design. Design Studies, 25(6), 547-577 https://doi.org/10.1016/j.destud.2004.03.001Crozier, R. (1994). Manufactured pleasures: psychological responses to design. Manchester University Press.Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57-66. http://www.ijdesign.org/index.php/IJDesign/article/view/66/15Duke, J.S. (1992). Aesthetic response and social perception of consumer product design. [Doctoral thesis Texas Tech University]. https://ttu-ir.tdl.org/handle/2346/13926Dutton, D. (2005). Estética y psicología evolucionista. Artes La Revista Universidad de Antioquia,5(9),74–87. http://www.denisdutton.com/estetica_esp.htmEissen, K., & Steur, R. (2014). Sketching product design presentation. BIS Publishers.Elam, K. (2001). Geometry of design: studies in proportion and composition. Princeton Architectural Press.Fechner, G. (1876). Vorschule der Aesthetik. Vol.1. Breitkopf & Härtel. https://doi.org/10.1017/cbo9781139854580Fiore, A. (2010). Understanding aesthetics for the merchandising and design professional (2nd ed.). Professional. A&C Black.Gigerenzer, G., & Todd, P.M. (1999). Simple heuristics that make us smart. Oxford University Press.Goldstein, E B. (Ed.). (2010). Encyclopedia of perception. Vol.1. Sage.Grammer, K., Fink, B., Mller, A. P., & Thornhill, R. (2003). Darwinian aesthetics: Sexual selection and the biology of beauty. Biological Reviews, 78(3), 385-407. https://doi.org/10.1017/S1464793102006085Hammill, F. (2010). Sophistication: a literary and cultural history. Liverpool University Press.Hannah, G. G. (2002). Elements of design: Rowena Reed Kostellow and the structure of visual relationships. Princeton Architectural Press.Hekkert, P. (2014). Aesthetic responses to design: a battle of impulses. In P. P. L. Tinio & J. K. Smith (Eds.), The Cambridge Handbook of the Psychology of Aesthetics and the Arts (1st ed., pp. 277-299). Cambridge University Press. https://doi.org/10.1017/CBO9781139207058.015Hekkert, P.P.M. (1995). Artful Judgements: A psychological inquiry into aesthetic preference for visual patterns. [Doctoral Thesis University of Delft] TUDelft. http://resolver.tudelft.nl/uuid:a7557844-1b6a-446a-a551-54b09bacc66dJordan, P. W. (2002). Designing pleasurable products: an introduction to the new human factors (First paperback edition).Taylor & Francis Group.Kimball, M. A. (2013). Visual design principles: An empirical study of design lore. Journal of Technical Writing and Communication,43(1), 3-41. https://doi.org/10.2190/TW.43.1.bKitchenham, B. (2004). Procedures for performing systematic reviews (Keele University. Technical Report TR/SE-0401). https://www.bibsonomy.org/bibtex/2e48137ec01b6308876e05ab1ecdf4bc4/wiljami74Lakoff, G. & Johnson, M. (1980). Metaphors we live by. University of Chicago Press.Matzler, K., & Hinterhuber, H. (1998). How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment. Technovation,18(1), 25-38. https://doi.org/10.1016/S0166-4972(97)00072-2Muller, W. (2001). Order and meaning in design. Boom Koninklijke Uitgevers. http://www.ijdesign.org/index.php/IJDesign/article/view/1382/613Ncube, L. B., & Crispo, A. W. (2007). Toward meaningful learning in a global age: How Gestalt principles can facilitate Organization Of student learning of product lifecycle management concepts. 2007 37th Annual Frontiers In Education Conference - Global Engineering: Knowledge Without Borders, Opportunities Without Passports, S4D-9-S4D-14. https://doi.org/10.1109/FIE.2007.4418012Nisbett, R. E., Krantz, D. H., Jepson, C., & Kunda, Z. (1983). The use of statistical heuristics in everyday inductive reasoning. Psychological Review, 90(4), 339-363. https://doi.org/10.1037/0033-295X.90.4.339Padovan, R. (1999). Proportion: philosophy, science and architecture. London.Postrel, V. I. (2003). The substance of style. Harper Collins.Potter, S., Culley, S. J., Darlington, M. J., & Chawdhry, P. K. (2003). Automatic conceptual design using experience-derived heuristics. Research in Engineering Design,14(3), 131-144. https://doi.org/10.1007/s00163-003-00344Puhalla, D. (2011). Design elements, form & space: a graphic style manual for understanding structure and design. Rockport Pub.Rahim, A. & Hina, J. (2007). Elegance. Vol.33. John Wiley & Sons.Rodríguez Ramírez, E. (2014). Industrial design strategies for eliciting surprise. Design Studies, 35(3), 273-297. https://doi.org/10.1016/j.destud.2013.12.001Rose, G. (2016). Visual methodologies: an introduction to researching with visual materials. Sage.Schifferstein, N.J. Hekkert, P. (2011). Product experience. Elsevier.Smith, B., & Ehrenfels, C. (Eds.). (1988). Foundations of gestalt theory. Philosophia Verlag.Tinio, P. P. L., & Smith, J. K. (Eds.). (2014). The cambridge handbook of the psychology of aesthetics and the arts (1st. ed.). 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Design Principles and Problems. Holt McDougal.Núm. 26 , Año 2022 : Julio - Diciembrehttps://revistasojs.ucaldas.edu.co/index.php/kepes/article/download/7413/6540https://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Ruiz Córdoba, StefanyMaya, Jorgeoai:repositorio.ucaldas.edu.co:ucaldas/244652025-10-08T21:36:09Z

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