Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales

  El placer estético se obtiene a partir de la percepción sensorial. Este placer depende de tres aspectos: las propiedades físicas del objeto, las cualidades del perceptor y cuatro tipos de determinantes estéticos. Los determinantes perceptuales y estándares de belleza se han estudiado...

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Fecha de publicación:
2024
Institución:
Universidad de Caldas
Repositorio:
Repositorio Institucional U. Caldas
Idioma:
eng
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https://repositorio.ucaldas.edu.co/handle/ucaldas/24541
https://doi.org/10.17151/kepes.2024.21.30.8
Palabra clave:
Heurísticos
placer estético
diseño
belleza
Heuristics
aesthetic pleasure
design
beauty
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openAccess
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https://creativecommons.org/licenses/by-nc-sa/4.0/
id REPOUCALDA_113e4bc6c2858cb49b8384ef865e6d0e
oai_identifier_str oai:repositorio.ucaldas.edu.co:ucaldas/24541
network_acronym_str REPOUCALDA
network_name_str Repositorio Institucional U. Caldas
repository_id_str
dc.title.none.fl_str_mv Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales
Aesthetic heuristics for design: cognitive and sociocultural determinants
title Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales
spellingShingle Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales
Heurísticos
placer estético
diseño
belleza
Heuristics
aesthetic pleasure
design
beauty
title_short Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales
title_full Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales
title_fullStr Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales
title_full_unstemmed Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales
title_sort Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturales
dc.subject.none.fl_str_mv Heurísticos
placer estético
diseño
belleza
Heuristics
aesthetic pleasure
design
beauty
topic Heurísticos
placer estético
diseño
belleza
Heuristics
aesthetic pleasure
design
beauty
description   El placer estético se obtiene a partir de la percepción sensorial. Este placer depende de tres aspectos: las propiedades físicas del objeto, las cualidades del perceptor y cuatro tipos de determinantes estéticos. Los determinantes perceptuales y estándares de belleza se han estudiado científicamente. Así mismo se han desarrollado muchas de las reglas metodológicas conocidas y usadas por los diseñadores durante décadas; el equilibrio, la buena proporción y las leyes de la Gestalt. Por el contrario, los determinantes cognitivos y socioculturales carecen de métodos que apoyen el proceso de diseño estético de los diseñadores. El uso de los heurísticos como método de apoyo a este proceso, podría ser un medio para ampliar las posibilidades estéticas del producto cuando se dispone de tiempo y conocimientos limitados. Mediante una revisión de la literatura y un análisis de los productos premiados, identificamos, extrajimos, organizamos y clasificamos los heurísticos estéticos, dando como resultado un repertorio de 48 heurísticos estéticos de los determinantes cognitivos y socioculturales. Usamos estos heurísticos en dos estudios exploratorios. Los resultados mostraron que estos heurísticos permiten crear ideas nuevas y originales en menos tiempo de lo habitual y ampliar las posibilidades en el proceso de diseño estético.
publishDate 2024
dc.date.none.fl_str_mv 2024-07-01T00:00:00Z
2024-07-01T00:00:00Z
2024-07-01
2025-10-08T21:36:41Z
2025-10-08T21:36:41Z
dc.type.none.fl_str_mv Artículo de revista
http://purl.org/coar/resource_type/c_6501
Text
info:eu-repo/semantics/article
Journal article
info:eu-repo/semantics/publishedVersion
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
status_str publishedVersion
dc.identifier.none.fl_str_mv 1794-7111
https://repositorio.ucaldas.edu.co/handle/ucaldas/24541
10.17151/kepes.2024.21.30.8
2462-8115
https://doi.org/10.17151/kepes.2024.21.30.8
identifier_str_mv 1794-7111
10.17151/kepes.2024.21.30.8
2462-8115
url https://repositorio.ucaldas.edu.co/handle/ucaldas/24541
https://doi.org/10.17151/kepes.2024.21.30.8
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 263
30
221
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Kepes
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Ahmed, S., Wallace, K.M., Blessing, L.T. (2003). Understanding the differences between how novice and experienced designers approach design tasks. Research in engineering design, 14, 1-11. https://doi.org/10.1007/s00163-002-0023-z
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Blijlevens, J., Thurgood, C., Hekkert, P., Leder, H., Whitfield, T.W.A. (2014). The development of a reliable and valid scale to measure aesthetic pleasure in design. In Proceedings of the 23rd Biennial Congress of the International Association of Empirical Aesthetics, 22-24th August 2014, New York, USA.
Bloch, P. H. (1995). Seeking the ideal form: product design and consumer response. The Journal of Marketing, 59(3), 16-29. https://doi.org/10.1177/0022242995059003
Bornstein, R.F. (1989). Exposure and effect: overview and meta-analysis of research, 1968-1987. Psychological Bulletin, 106(2), 265-289.
Bowers, J. (1999). Introduction to two-dimensional design: Understanding form and function.John Wiley & Sons.
Cadavid, A., Ruiz, S., Maya, J. (2016). Extracting Design Aesthetics Heuristics from Scientific Literature. In: Lloyd, P. & Bohemia, E. (Eds.), Future Focused Thinking - DRS International Conference Proceedings, Brighton, UK.
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Da Silva, O, Crilly, N., Hekkert, P. (2013). Aesthetic appreciation of products: the effect of ideas underlying design. “Consilience and Innovation in Design”: Proceedings of the 5th International Congress of International Association of Societies of Design Research. 26-30 August 2013, Tokyo.
Daly, S., Yilmaz, S., Christian, J., Seifert, C., & Gonzalez, R. (2012). Design Heuristics in engineering concept generation. Journal of Engineering Education, 101(4), 601-629. https://doi.org/10.1002/j.2168-9830.2012.tb01121.x
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Núm. 30 , Año 2024 : Julio-Diciembre
https://revistasojs.ucaldas.edu.co/index.php/kepes/article/download/9735/7727
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spelling Heurísticos estéticos para el diseño: determinantes cognitivos y socio-culturalesAesthetic heuristics for design: cognitive and sociocultural determinantsHeurísticosplacer estéticodiseñobellezaHeuristicsaesthetic pleasuredesignbeauty  El placer estético se obtiene a partir de la percepción sensorial. Este placer depende de tres aspectos: las propiedades físicas del objeto, las cualidades del perceptor y cuatro tipos de determinantes estéticos. Los determinantes perceptuales y estándares de belleza se han estudiado científicamente. Así mismo se han desarrollado muchas de las reglas metodológicas conocidas y usadas por los diseñadores durante décadas; el equilibrio, la buena proporción y las leyes de la Gestalt. Por el contrario, los determinantes cognitivos y socioculturales carecen de métodos que apoyen el proceso de diseño estético de los diseñadores. El uso de los heurísticos como método de apoyo a este proceso, podría ser un medio para ampliar las posibilidades estéticas del producto cuando se dispone de tiempo y conocimientos limitados. Mediante una revisión de la literatura y un análisis de los productos premiados, identificamos, extrajimos, organizamos y clasificamos los heurísticos estéticos, dando como resultado un repertorio de 48 heurísticos estéticos de los determinantes cognitivos y socioculturales. Usamos estos heurísticos en dos estudios exploratorios. Los resultados mostraron que estos heurísticos permiten crear ideas nuevas y originales en menos tiempo de lo habitual y ampliar las posibilidades en el proceso de diseño estético.Aesthetic pleasure is derived from sensory perception. This pleasure depends on three aspects: the physical properties of the object, the qualities of the perceiver, and four types of aesthetic determinants. Perceptual determinants and beauty standards have been studied scientifically and many methodological rules known and used by designers for decades, such as balance, good proportion, and Gestalt laws, have also been developed. In contrast, cognitive and socio-cultural determinants lack methods to support the aesthetic design process of designers. The use of heuristics as a method of support to this process could be a means of extending the aesthetic possibilities of the product when limited time and knowledge are available. Through a literature review and an analysis of award-winning products the aesthetic heuristics were identified, extracted, organized, and classified, resulting in a repertoire of 48 aesthetic heuristics of cognitive and socio-cultural determinants which were used in two exploratory studies. The results showed that these heuristics allow new and original ideas to be created in less time than usual and expand the possibilities in the aesthetic design process.Universidad de Caldas2024-07-01T00:00:00Z2025-10-08T21:36:41Z2024-07-01T00:00:00Z2025-10-08T21:36:41Z2024-07-01Artículo de revistahttp://purl.org/coar/resource_type/c_6501Textinfo:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1application/pdf1794-7111https://repositorio.ucaldas.edu.co/handle/ucaldas/2454110.17151/kepes.2024.21.30.82462-8115https://doi.org/10.17151/kepes.2024.21.30.8https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/9735eng2633022121KepesAbraira, V. (2001). El índice kappa. Semergen-Medicina de Familia, 247-249.Ahmed, S., Wallace, K.M., Blessing, L.T. (2003). Understanding the differences between how novice and experienced designers approach design tasks. Research in engineering design, 14, 1-11. https://doi.org/10.1007/s00163-002-0023-zArnheim, R. (1974). Art and visual perception: A psychology of the creative eye. University of California Press.Arnheim, R. (1983). The power of the center: A study of composition in the visual arts. University of California Press.Axelrod, R., & Hamilton, W.D. (1981). The Evolution of cooperation. Science, 211 (4489), 1390-1396. https://doi.org/10.1126/science.7466396Baxter, M. (1995). Product design: A practical guide to systematic methods of new product development. Champman and Hall.Bentley, P.J. & Corne, D.W., (2002). Creative Evolutionary Systems, Academic Press.Berghman, M. & Hekkert, P., 2017. Towards a unified model of aesthetic pleasure in design. New Ideas in Psychology, 47(136-144). http://dx.doi.org/10.1016/j.newideapsych.2017.03.004Berlyne. D.E. (1966). Curiosity and exploration. Science, 153(3731), 25-33.Blijlevens, J., Thurgood, C., Hekkert, P., Leder, H., Whitfield, T.W.A. (2014). The development of a reliable and valid scale to measure aesthetic pleasure in design. In Proceedings of the 23rd Biennial Congress of the International Association of Empirical Aesthetics, 22-24th August 2014, New York, USA.Bloch, P. H. (1995). Seeking the ideal form: product design and consumer response. The Journal of Marketing, 59(3), 16-29. https://doi.org/10.1177/0022242995059003Bornstein, R.F. (1989). Exposure and effect: overview and meta-analysis of research, 1968-1987. Psychological Bulletin, 106(2), 265-289.Bowers, J. (1999). Introduction to two-dimensional design: Understanding form and function.John Wiley & Sons.Cadavid, A., Ruiz, S., Maya, J. (2016). Extracting Design Aesthetics Heuristics from Scientific Literature. In: Lloyd, P. & Bohemia, E. (Eds.), Future Focused Thinking - DRS International Conference Proceedings, Brighton, UK.Conger, A.J. (1980). Integration and generalization of kappas for multiple raters. Psychological bulletin, 88(2), 322.Cooper, R. (2011). Winning at new products: Creating value through innovation. Basic Books.Crilly, N., Moultrie, J., & Clarkson, J.P. (2004). Seeing things: consumer response to the visual domain in product design. Design Studies, 25(6), 547-577. https://doi.org/10.1016/j.destud.2004.03.001Cross, N. (1989). Engineering design methods. New York: Wiley.Cross, N. (2004). Expertise in design: an overview. Design Studies, 25(5) 427-441. https://doi.org/10.1016/j.destud.2004.06.002Crozier, R. (1994). Manufactured pleasures: psychological responses to design. Manchester University Press.Da Silva, O, Crilly, N., Hekkert, P. (2013). Aesthetic appreciation of products: the effect of ideas underlying design. “Consilience and Innovation in Design”: Proceedings of the 5th International Congress of International Association of Societies of Design Research. 26-30 August 2013, Tokyo.Daly, S., Yilmaz, S., Christian, J., Seifert, C., & Gonzalez, R. (2012). Design Heuristics in engineering concept generation. Journal of Engineering Education, 101(4), 601-629. https://doi.org/10.1002/j.2168-9830.2012.tb01121.xDaly, S., Christian, J.L., Seifert, C., Gonzalez, R., Yilmaz, S. (2014). Design Heuristics 77 cards. Design Heuristics, LLCElam, K. (2001). Geometry of design: studies in proportion and composition. Princeton Architectural Press.Faimon, P. & Weigand, J. (2004). The nature of design. HOW Books.Figure 3,9: Buydeem Technology (Shenzhen) Co., Ltd., Shenzhen, China. (2022, 28 January). Kettle K206 [Photography]. https://www.red-dot.org. https://www.red-dot.org/project/k206-31242Figure 5,10: Invacare France Operations SAS, Fondettes, France. (2022, 28 January). Action 5 / MyOn HC [Photography]. https://www.red-dot.org. https://www.red-dot.org/project/action-5-myon-hc-33172Figure 10: Springetts Brand Design Consultants Ltd, London. (2022, 28 January). 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The art of seeing, 7th ed., Prentice-Hall.Núm. 30 , Año 2024 : Julio-Diciembrehttps://revistasojs.ucaldas.edu.co/index.php/kepes/article/download/9735/7727https://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Cadavid, AnaMaya, Jorgeoai:repositorio.ucaldas.edu.co:ucaldas/245412025-10-08T21:36:41Z