Administración estratégica en las Pyme panificadoras de la ciudad de Barranquilla

The importance of SMEs in the socio-economic development of the city, bases the objective of describing the strategic management process in the bakery SMEs of the city of Barranquilla, through a methodological design that was based on a type of descriptive research with a design not experimental field. For which surveys were applied to managers, senior officials and administrative staff of these organizations, with the purpose of processing the data obtained with descriptive statistics techniques. The results led to establish that, in this type of organizations, there are problems in the implementation stage, as well as in the evaluation and control stage, since their strategic actions are not deployed through tactical and operational level plans. Consequently, senior management must constantly work towards the consolidation of a strategic culture, where the members of the organization are oriented through a clearly defined organizational strategy and communicated with all the members of the company. In addition, these companies need to use control instruments, which help to implement and evaluate the strategy to maximize learning and the potential generated in these organizations.

• Autores: Ricardo Jaraba, Mitchel Stek
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2020
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/6449
• Acceso en línea: https://hdl.handle.net/11323/6449; https://repositorio.cuc.edu.co/
• Palabra clave: Management; Strategies; Strategic management; Administración; Estrategias; Administración estratégica
• Rights: openAccess
• License: Attribution-NonCommercial-ShareAlike 4.0 International