Modelo para la planeación del surtido, asignación de espacio y localización en góndola

Introduction− A retailer's operational decisions involve satisfying demand through their assortment, achieving the greatest possible utility and making the best allowed use of their exhibition space. This article presents an integer li-near mixed programming model, the purpose of which is to ma...

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Autores:: Palacios Villarraga, Nicolás Felipe
Ruiz-Cruz, Carlos Rodrigo

Tipo de recurso:: Article of journal

Fecha de publicación:: 2019

Institución:: Corporación Universidad de la Costa

Repositorio:: REDICUC - Repositorio CUC

Idioma:: spa

Description
Summary:	Introduction− A retailer's operational decisions involve satisfying demand through their assortment, achieving the greatest possible utility and making the best allowed use of their exhibition space. This article presents an integer li-near mixed programming model, the purpose of which is to maximize a retailer's profitability, considering the effects of dynamic substitution between items, impacts of space elas-ticity on demand, expected exhibit service levels, and buyer decisions.Objective− To propose a model that supports decision ma-king in the allocation of space, assortment planning and location in a retailer's gondola.Methodology− First, different factors affecting the deci-sions being studied are analyzed using primary and secon-dary sources. Then we develop the mathematical model and evaluate its performance using real data of a category of products in a point of sale of a supermarket chain.Results− In the test instance the optimal solution is obtai-ned in a reasonable computational time, allowing to esta-blish the best way in which to manage the assortment at the point of sale, surpassing the results of the current method.Conclusions− The proposed model allows to increase the utility of the chain through the adequate assortment, with the right exhibition spaces and the exact location of the se-lected items.

Modelo para la planeación del surtido, asignación de espacio y localización en góndola

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