Adaptación y validación piloto de la escala ¿Why are you here today? en la medición del perfil motivacional de identidad situada en visitantes adultos de la Fundación Botánica y Zoológica de Barranquilla

The purpose of this research is to adapt and validate the scale ¿Why are you here today?, which is orientated to measure the Motivational Profile of Situated Identity in adults visitors of the Botanical and Zoological Foundation of Barranquilla. The pilot sample consists of 200 subjects in the Barranquilla Zoo, located in Colombia, 59 % women and 41 % men, aged between 18 and 70 years. The instrument has 20 items that are rated on a scale with 7 degrees of importance concerning the motivational profile consisted of five dimensions: Explorers, Facilitators, Professional/Hobbyists, Experience Seekers and Spiritual Pilgrims. Semantic adjustments are made to the items of the scale in the adaptation; additionally it introduces a section that consists of 11 items, 5 that allows us to identify issues related to the experience of visiting zoos, and 6 items associated ot the sociodemographic characterization of the visitor. The statistical program SPSS indicates that the Cronbach alpha coefficient obtained is 0.85, which indicates a consistency index of 85% by expert judges, and a pilot validation of 0.83 which is equivalent to 83 % of reliability. Receiving as a final product a validated semantics and cultural adaptation of the scale ¿WHY I CAME TO THE ZOO TODAY? which allows us to identify the Motivational Profile of Situated Identity in adults visitors of Zoos, as well that the Cronbach alpha coefficient obtained is 0.85, which indicates a consistency index of 85% by expert judges, and a pilot validation of 0.83 which is equivalent to 83 % of reliability. Receiving as a final product a validated semantics and cultural adaptation of the scale ¿WHY I CAME TO THE ZOO TODAY? which allows us to identify the Motivational Profile of Situated Identity in adults visitors of Zoos, as well

• Autores: Rocha Payares, Areli Sarai
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2013
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/460
• Acceso en línea: https://hdl.handle.net/11323/460; https://repositorio.cuc.edu.co/
• Palabra clave: Perfil motivacional de Identidad Situada m Identidad; Adaptación de Escala; Validez y visitantes de Zoológicos; Motivational profile of Identity Located m Identity; Adaptation of Scale; Validity and visitors of Zoos
• Rights: openAccess
• License: Atribución – No comercial – Compartir igual