Evaluación financiera de la publicidad digital en redes de búsqueda de la plataforma de Google para un banco de referencia
The document describes the characteristics of digital advertising, with an emphasis on the Google search network. During the project, a Digital Campaign was designed and implemented, which was active for two months for a reference bank, with the aim of showing the advantages that can be obtained in...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/7453
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/7453
- Palabra clave:
- Campaña publicitaria
Red de búsqueda
Advertising campaign
Search network
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial – Sin Derivar
| Summary: | The document describes the characteristics of digital advertising, with an emphasis on the Google search network. During the project, a Digital Campaign was designed and implemented, which was active for two months for a reference bank, with the aim of showing the advantages that can be obtained in the face of a traditional television advertising campaign; For the analysis of results, information provided by the software corresponding to each advertising medium used. |
|---|