Estudio de factibilidad para la creación de un café temático pay-per-minute en Bogotá D.C.

The purpose of this study is to determine the viability of a vintage-themed coffee shop in Bogotá D.C. As a first step, an evaluation of the environmental conditions was carried out through different analysis tools such as the PESTAL, Porter's forces and finally a SWOT matrix. After identifying those external factors that impact the project, the behavior of demand and supply, and existing competitors in the market were defined. Based on this information, the location of the project, its capabilities, the productive process, the provision of the service and the elements that guarantee the safety of the collaborators of the organization were defined. In addition, the strategic horizon of the organization was established, the selection process and a salary study was carried out within the administrative analysis. The environmental aspects and impacts generated by the project were also identified, to establish the appropriate mitigation strategies, and the legal requirements that must be met within the current framework in the country. Finally, a financial study with a 5-year projection was published, which resulted in an Internal Rate of Opportunity of 13.50%, a Net Present Value (NPV) of $67,304,910 and a rate of profitability of 45.9%.

• Fecha de publicación: 2019
• Institución: Universidad de América
• Repositorio: Lumieres
• Idioma: spa
• OAI Identifier: oai:repository.uamerica.edu.co:20.500.11839/7544
• Acceso en línea: https://hdl.handle.net/20.500.11839/7544
• Palabra clave: Factibilidad; Café temático; Pague-por-minuto; Tendencia temática vintage; Feasibility; Themed coffee; Pay-per-minute; Thematic trend vintage; Tesis y disertaciones académicas
• License: Atribución – No comercial – Sin Derivar