Reestructuración técnica, comercial y administrativa de la empresa soluciones lógicas Yayan Gaia
A restructuring study was developed for the company ‘Soluciones lógicas Yayan Gaia‘ which initially applied a diagnostic study, identifying the current state of the company and the different factors that affect it; An analysis was made out with the tool proposed by the Chamber of Commerce, identifyi...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/6625
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/6625
- Palabra clave:
- Diagnóstico
Comercialización
Segmentación
Diagnostic
Commercialization
Segmentation
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | A restructuring study was developed for the company ‘Soluciones lógicas Yayan Gaia‘ which initially applied a diagnostic study, identifying the current state of the company and the different factors that affect it; An analysis was made out with the tool proposed by the Chamber of Commerce, identifying key elements for the proper development of the organization; following this with a market study, which indicated relevant components for the marketing of the service, started with a study of the sector's analysis, identified barriers to entry, segment the market, identified customers in the Bogotá City. |
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