Estudio de factibilidad para la creación de una pastelería boutique en la ciudad de Bogotá
The feasibility study for the creation of a pastry boutique in Bogota begins with the diagnosis, identifing the factors that influence the food industry and the pastry sector, also the niche of the market is announced and the advertising strategies are presented to be used in order to attract, retai...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/806
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/806
- Palabra clave:
- Calidad
Empresas
Quality
Business
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial – Sin Derivar
| Summary: | The feasibility study for the creation of a pastry boutique in Bogota begins with the diagnosis, identifing the factors that influence the food industry and the pastry sector, also the niche of the market is announced and the advertising strategies are presented to be used in order to attract, retain and fidelize clients. In the Technical Study, products, workforce and the set of elements required for the operation of the establishment are defined. |
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