Plan de negocio para la comercialización de bisutería para mujer a través del E-Commerce en Bogotá D.C, Colombia

E-Commerce in recent years has become a competitive strategy that several companies have been implementing to increase their profitability. In addition, this strategy offers the possibility of acquiring new knowledge in information technology and stands out for reducing costs. Hence, the main objective of this research is to design a business plan to commerce jewelry for women through E-Commerce. The business plan was established because there is a difficulty in the face-to-face purchase of costume jewelry in the city of Bogotá. It is developed through the investigation of secondary and primary sources such as surveys to determine the demand that exists in the sector. Obtaining as a result the identification of the key factors and elements that are necessary for the development of a successful business plan whose marketing strategy is E-Commerce and that generates good profitability and competitiveness.

• Fecha de publicación: 2021
• Institución: Universidad de América
• Repositorio: Lumieres
• Idioma: spa
• OAI Identifier: oai:repository.uamerica.edu.co:20.500.11839/8586
• Acceso en línea: https://hdl.handle.net/20.500.11839/8586
• Palabra clave: Comercialización; Estrategia E-Commerce; Plan de Negocio; Marketing; E-Commerce Strategy; Business Plan
• License: Atribución – No comercial