Estudio de factibilidad para la implantación de un plan de negocios relacionado con la elaboración de una cerveza artesanal como ampliación del portafolio de productos de la empresa Matuna inversiones S.A. -Gaira café-

The feasibility for the extension of the portfolio of products of the company Matuna Inversiones S.A., based on the creation of a business plan related to the production and commercialization of a handcrafted beer, it was realized departing principally from the need of the clients of the above mentioned company and the effort of the company for covering this unsatisfied demand, both of his clients and of the market in general, showing an innovative portfolio of products. This project possesses the necessary tools to achieve a complex study relating to the thematic design, departing from the diagnosis of the sector and managerial, including an analysis external as internal, followed by a study of markets to identify key factors as the demand and the characteristics that are tried to give to the product offering, factors that will give step to the technical environmental study, where beside developing the productive process of the above mentioned product and the impact environmental that this one can bring as consequence, that will be fundamental for the development of the administrative study as for the wage costs that there will transport the project, this cost added to the investment realized in materials, plant, equipment, raw material, and inputs, they give step to the financier's study, where the economic viability of the study is realized.

• Fecha de publicación: 2018
• Institución: Universidad de América
• Repositorio: Lumieres
• Idioma: spa
• OAI Identifier: oai:repository.uamerica.edu.co:20.500.11839/6621
• Acceso en línea: https://hdl.handle.net/20.500.11839/6621
• Palabra clave: Estudio de factibilidad; Cerveza artesanal; Elaboración; Study of feasibility; Handcrafted beer; Production; Tesis y disertaciones académicas
• License: Atribución – No comercial