Plan de mercadeo para el posicionamiento de las láminas de PVC en Bogotá
The following work analyzes the current problems of the company C.A.G Group and analyzes the company internally to find its competitive and organizational advantages in front of the construction market. A market analysis was also carried out in an exhaustive way and with that, to have an idea of t...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2017
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/7049
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/7049
- Palabra clave:
- Entorno de mercado
Estrategias comerciales
Láminas en PVC
Commercial strategies
Market environment
PVC sheets
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial – Sin Derivar
| Summary: | The following work analyzes the current problems of the company C.A.G Group and analyzes the company internally to find its competitive and organizational advantages in front of the construction market. A market analysis was also carried out in an exhaustive way and with that, to have an idea of the commercial environment in which the company operates, to create a strategic marketing plan where the company has strategies focused on the behavior of the market and where translate its advantages and quality of product and service; so that thanks to all these strategies C.A.G can position your product in an adequate and successful way. |
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