Análisis de factores competitivos desarrollados al interior de toyota motor company-parte I: Orígenes y estrategia
The present article, which consists of two deliveries, intends in its first part, to carry out an analysis to the group of factors that has developed the Toyota Motor Company along its history, which has gradually allowed them to be established as the best car manufacturers in the world over inclusi...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/803
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/803
- Palabra clave:
- Planificación estratégica
Industria automotriz
Planificación estratégica
Strategic planning
Automobile industry
Strategic planning
- Rights
- License
- Atribución – No comercial – Sin Derivar
| Summary: | The present article, which consists of two deliveries, intends in its first part, to carry out an analysis to the group of factors that has developed the Toyota Motor Company along its history, which has gradually allowed them to be established as the best car manufacturers in the world over inclusive of the large and traditional North American and European corporations, pioneers of the automobile industry. Toyota has configured a strong and sustainable competitive advantage that has enabled them to conquer markets around the world by means of various elements adding, which situate them in a leading role as an innovative and development generator. |
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