Estudio de las estrategias para aumentar la competitividad de las empresas del sector cafetero para la exportación en Colombia
Colombia has historically been a great international benchmark for coffee in the world and we must take into account that its production and marketing of this great product. The production capacity of coffee on Colombian soil has been one of its greatest privileges as well as the quality of the prod...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/8418
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/8418
- Palabra clave:
- Competitividad
Empresas cafeteras
Exportación
Competitiveness
Coffee companies
Export
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | Colombia has historically been a great international benchmark for coffee in the world and we must take into account that its production and marketing of this great product. The production capacity of coffee on Colombian soil has been one of its greatest privileges as well as the quality of the product that it offers us, however the commercialization of this product is not based only on its production capacity or quality, but also on the way to give it greater extensions of greater consumption such as international marketing, as in strategies taken by exporting companies to improve their turnover levels in this way to generate greater competitiveness in an international market. |
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