Desarrollo de un plan de marketing territorial para la internacionalización del municipio de Garagoa-Boyacá.
This document will formulate a territorial marketing plan for the municipality of Garagoa Boyacá, identifying the productive sectors of the economic activity of the municipality. To do this, it will first identify from the three sectors of the economy which of them has the highest growth in recent y...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/8419
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/8419
- Palabra clave:
- Internacionalización
Marketing territorial
Internationalization
Marketing territorial
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | This document will formulate a territorial marketing plan for the municipality of Garagoa Boyacá, identifying the productive sectors of the economic activity of the municipality. To do this, it will first identify from the three sectors of the economy which of them has the highest growth in recent years, taking into account their advantages and disadvantages and then making a roadmap that makes that sector more competitive at the regional and departmental level. |
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