Plan estratégico de comunicación interna para la etapa de operación y mantenimiento de un proyecto vial de cuarta generación.
This monograph proposes the study of communication within companies, communication management strategies applied to the construction sector, specifically in a fourth-generation road concession; starting with the current diagnosis of communication within a road concession, applying management tools t...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2020
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/8363
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/8363
- Palabra clave:
- Comunicación interna
Mantenimiento de proyecto
Plan estratégico
Internal communication
Project maintenance
Strategic plan
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial – Sin Derivar
| Summary: | This monograph proposes the study of communication within companies, communication management strategies applied to the construction sector, specifically in a fourth-generation road concession; starting with the current diagnosis of communication within a road concession, applying management tools to highlight weaknesses, opportunities, strengths, and threats. The characterization of references of strategic communication plans with their analysis and components, tactics, and strategies applied to the interior of a company to finally carry out the development of a strategic communication plan for a fourth- generation road concession during the maintenance and maintenance stage that it lasts for twenty-five years. |
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