Proceso logístico home delivery para compras físicas en las tiendas departamentales de Bogotá, Colombia

Currently, logistics of merchandise distribution in Colombia has lost relevance for department stores and has been left in the hands of mechanical transportation companies. This has caused users to be left aside and no new alternatives are offered to solve post-consumer needs. This is why this project will propose the bases and main considerations that must be taken into account to build a merchandise distribution system that allows to buy in physical stores and receive the merchandise in the comfort of the home. This logistic model is built taking into account the current characteristics of the main department stores in Bogota, i.e., an almost totally outsourced distribution process; with the exception of some that use their own resources to manage these deliveries. In addition to this, we seek to extract innovative strategies from companies such as Amazon and Zappos that provide complementary alternatives to conventional distribution processes; as long as this does not represent excessive costs for the company that affect the retailer's objectives. In this way, home delivery emerges as a model that integrates the benefits of traditional commerce and e-commerce, in order to improve customer satisfaction, and thus improve the benefits perceived by the retailer.

• Fecha de publicación: 2021
• Institución: Universidad de América
• Repositorio: Lumieres
• Idioma: spa
• OAI Identifier: oai:repository.uamerica.edu.co:20.500.11839/8579
• Acceso en línea: https://hdl.handle.net/20.500.11839/8579
• Palabra clave: Gestión logística; Home delivery; Logística de distribución; Logistic management; Home delivery; Distribution logistics
• License: Atribución – No comercial