Reestructuración comercial y administrativa en la empresa Pastelería AMDRED

The Degree Work developed below, is based on the commercial and administrative restructuring of the AMDRED Pastry Shop, which is a company dedicated to the production and commercialization of bakery products made with flour located in the city of Bogotá D.C. (Colombia). For their development, they u...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de América
Repositorio:
Lumieres
Idioma:
spa
OAI Identifier:
oai:repository.uamerica.edu.co:20.500.11839/7305
Acceso en línea:
https://hdl.handle.net/20.500.11839/7305
Palabra clave:
Reestructuración
Segmentación del mercado
Industria pastelera
Restructuring
Market segmentation
Pastry industry
Tesis y disertaciones académicas
Rights
License
Atribución – No comercial
Description
Summary:The Degree Work developed below, is based on the commercial and administrative restructuring of the AMDRED Pastry Shop, which is a company dedicated to the production and commercialization of bakery products made with flour located in the city of Bogotá D.C. (Colombia). For their development, they use both primary and secondary sources of information that provide content related to the sector, sub-sector and other interests that are important for the preparation of this, they use tools that support the development of the proposals and suggestions made by offering an analysis which supports the project.