Estudio de factibilidad para la creación de una empresa productora y comercializadora de cerveza artesanal Premium con agregados naturales dirigida a la población LGBT
This proyect was born in response to the need to create new products and services for this market that is considerate unexplored, based on its purchasing power and its preference for the leisure and recreation, LGBT population growth in Bogotá and the higher inflows of LGBT tourist, impulse to belie...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/666
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/666
- Palabra clave:
- Cerveza
Industria cervecera
Horientación sexual
Beer
Brewing industry
Sexual orientation
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial – Sin Derivar
| Summary: | This proyect was born in response to the need to create new products and services for this market that is considerate unexplored, based on its purchasing power and its preference for the leisure and recreation, LGBT population growth in Bogotá and the higher inflows of LGBT tourist, impulse to believe each day more in this project like an opportunity to extend the portfolio of services for LGBT community in Bogotá. This project is based on the creation of a microbrewery and brew seller with special characteristics of taste and smell given for natural products, which will allow to tailor each beer to the consumers and distributors needs. |
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