Plan de exportación de mate de coca con ingreso al mercado chino
Coca tea, also known as mate de coca, is a type of herbal tea that is obtained from the dry and pure leaves of the coca plant by steeping them in hot water so that the phyto-nutrients are extracted from the leaf. The coca plant is native to South America, particularly the Andes mountain range. The p...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/8414
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/8414
- Palabra clave:
- Hoja de coca
Mate de coca
Plan de exportación
Coca leaf
Coca mate
Export plan
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | Coca tea, also known as mate de coca, is a type of herbal tea that is obtained from the dry and pure leaves of the coca plant by steeping them in hot water so that the phyto-nutrients are extracted from the leaf. The coca plant is native to South America, particularly the Andes mountain range. The potential benefits of coca tea can include weight loss and energy production, and it has been used to boost immunity and to relieve indigestion and altitude sickness The purpose of the investigation is mainly focused on the export of Mate de Coca with opening in the Chinese market, as an innovative product in the sector. The technical characteristics that must be observed in the production, packaging, transport, export and commercialization process of coca tea is studied, taking into account the inclusion of indigenous populations, as a fundamental entity in the production of the coca leaf by cultural tradition and expansion in the economy. |
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