Análisis del desarrollo de una app turística como opción de marketing de contenido para un hostal en Bogotá
The present work intends to analyze the functionality of a mobile application as a marketing tool; with the objective of increasing the sales of a hostel in Bogotá, based on concepts such as content marketing and relationship marketing, that is, based on offering people information of interest to fo...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/7096
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/7096
- Palabra clave:
- Aplicación móvil
Hospedaje y turismo
Marketing de contenido y relación
Content and relationship marketing
Lodging and tourism
Mobile app
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | The present work intends to analyze the functionality of a mobile application as a marketing tool; with the objective of increasing the sales of a hostel in Bogotá, based on concepts such as content marketing and relationship marketing, that is, based on offering people information of interest to form close links between the brand and the client. The above using the great development that technology has had in recent years so that the concept of Digital Marketing is also used. |
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