Reestructuración administrativa y comercial de los servicios que ofrece la institución Capcam a la comunidad en la ciudad de Bogotá
The administrative and commercial restructuring of the services offered by the CEPCAM institution located in the city of Bogotá; An internal and external analysis of the current conditions was carried out, where tools such as the corporate self-diagnosis, the SWOT matrix supported in the PESTEL anal...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2017
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/6518
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/6518
- Palabra clave:
- Necesidades del mercado
Estudio de mercados
Business necessities
Administrative study
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial – Sin Derivar
| Summary: | The administrative and commercial restructuring of the services offered by the CEPCAM institution located in the city of Bogotá; An internal and external analysis of the current conditions was carried out, where tools such as the corporate self-diagnosis, the SWOT matrix supported in the PESTEL analysis were implemented and adapted, where the key factors of the sector were determined, Strategies needed for the institution. In the market study, a series of surveys were carried out in which the market needs and the segment to which the service is directed are evident. Likewise, the administrative study was carried out, where strategic planning was proposed for the CEPCAM and an organizational structure. Finally, a financial analysis was carried out in which, through the implementation of financial indicators such as net present value (NPV) and Profit / Cost, it was possible to determine the viability of the project. |
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