Diseño de una estrategia de acopio y comercialización de frutas en el municipio de Mariquita-Tolima.
This document aims to design a strategy for a fruit collection and marketing center in the municipality of San Sebastián de Mariquita, which benefits small and medium producers, executing the storage, processing and distribution processes of their products, in addition to improving their profit marg...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/8356
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/8356
- Palabra clave:
- Agricultura
Centro de acopio
Plan de negocio
Agriculture
Collection center
Business plan
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | This document aims to design a strategy for a fruit collection and marketing center in the municipality of San Sebastián de Mariquita, which benefits small and medium producers, executing the storage, processing and distribution processes of their products, in addition to improving their profit margin, profitability on sales and stimulate this productive sector. Encourage associativity models for small and medium-sized fruit producers, their transport logistics in the production chain, strategic alliances with wholesalers, department stores and fruver. The foregoing in order to add value and make the most of the harvests and reach additional markets for fresh produce. |
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