Perspectivas de gestión para la perdurabilidad y sostenibilidad de las empresas pymes familiares en Bogotá

In the following monograph there is a detailed analysis of SMEs in Bogotá - Colombia in which a study is carried out to condense the necessary strategies to follow to generate durability and sustainability over time, the strategies are oriented to three perspectives human talent , state of the market and protocols for transgenerational orientation. We are going to see the samos matrix that takes the objectives and critical success factors of family Pymes and relates them to the weaknesses, opportunities, strengths and threats of the environment in which they operate, which is a Pyme in Bogotá Colombia. It is necessary to create and maintain conflict resolution protocols between the members of the company, have plans from the management transgenerational plans for the company, attentive to market changes and how this affects the marketing of your product and strengthen the organizational culture orienting it towards corporate values.

• Fecha de publicación: 2020
• Institución: Universidad de América
• Repositorio: Lumieres
• Idioma: spa
• OAI Identifier: oai:repository.uamerica.edu.co:20.500.11839/8056
• Acceso en línea: https://hdl.handle.net/20.500.11839/8056
• Palabra clave: Gerencia de empresas; Negocio familiar; Talento humano; Business management; Family business,; Human talent; Tesis y disertaciones académicas
• License: Atribución – No comercial – Compartir igual