Propuesta de plan estratégico de marketing para la empresa Héctor Reyes Mina Arenera la Mana

The proposal for the implementation of a Strategic Marketing Plan has the purpose of identifying the shortcomings and creating improvement strategies for the Héctor Reyes Mine Arenera la Mana company. Likewise, three objectives are established, the first is the diagnosis of the micro environment and the macro environment of the company, the detailed description of the administrative and financial processes that are executed in the company; The second objective is the investigation of possible market niches where it is possible to expand the commercialization of rock sand; and, the third and last objective is the detailed evaluation of the financial situation and approach to the strategy based on the research carried out in the first two objectives, so that all the factors that affect the situation of the company and its See all parties involved in the business. This project culminates with the strategic approach (phase 3) to be analyzed by the manager of the company and in the future take it to its implementation, this contemplates the stages of production and commercialization, from the exploitation of the raw material to the final delivery of the product.

• Fecha de publicación: 2021
• Institución: Universidad de América
• Repositorio: Lumieres
• Idioma: spa
• OAI Identifier: oai:repository.uamerica.edu.co:20.500.11839/8470
• Acceso en línea: https://hdl.handle.net/20.500.11839/8470
• Palabra clave: Estrategias de marketing; Indicadores financieros; Segmentos del mercado; Marketing strategies; Financial indicators; Market segments; Tesis y disertaciones académicas
• License: Atribución – No comercial