Elaboración de una cerveza artesanal a base de uchuva, seleccionada a partir de un estudio de mercado local para la Empresa Mindala
The Mindala company was developed as a non-profit foundation to help indigenous communities in the department of Nariño. It was established in recent years as a company, which aims to collaborate with these communities by generating employment in the collection of raw materials. , different fruits t...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2024
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/9431
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/9431
- Palabra clave:
- Desarrollo de producto
Estudios de mercadeo
Movimientos indígenas
Product development
Marketing studies
Indigenous movements
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | The Mindala company was developed as a non-profit foundation to help indigenous communities in the department of Nariño. It was established in recent years as a company, which aims to collaborate with these communities by generating employment in the collection of raw materials. , different fruits throughout the department. For this, they seek to establish a catalog of products that represent these communities, starting with a craft beer. This document presents a study together with the Mindala company on the development of a new and peculiar product on the market, craft beer made from cape gooseberry, a fruit also known as “Physalis Peruviana”, an innovative drink that combines artisanal brewing tradition with an exquisite typical flavor of Nariño. |
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