Desarrollo y comercialización de una barra energética de carbohidrato para deporte
This intrapreneurship project aims to develop and market a specialized energy bar for athletes, in collaboration with the company PIRAMIS TEAM. Energy bars are widely consumed in long-duration sports, but the current market is dominated by foreign brands, which increases their costs and limits their...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2025
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/9772
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/9772
- Palabra clave:
- Barra energética
Nutrición
Suplementos energéticos
Energy bar
Nutrition
Energy supplements
Tesis y disertaciones académicas
- Rights
- License
- Atribución|
| Summary: | This intrapreneurship project aims to develop and market a specialized energy bar for athletes, in collaboration with the company PIRAMIS TEAM. Energy bars are widely consumed in long-duration sports, but the current market is dominated by foreign brands, which increases their costs and limits their accessibility. This project proposes the creation of a carbohydrate-based energy bar, designed to offer an efficient contribution and satisfy the energy needs of consumers, positioning itself as an accessible and high-quality alternative in the local market. |
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