Tendencias de marketing digital para el éxito de MiPymes constructoras ubicadas en Bogotá y la Sabana.
Business dynamics today require a commercial commitment both for clients and for brand projection in any environment; That is why tools such as digital marketing are essential in the planning, visualization and execution of a business project. But what happens when a company's commercial activi...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2023
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/9284
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/9284
- Palabra clave:
- Crecimiento económico
Estrategias de comunicación
Marketing Digital
Economic growth
Communication strategies
Digital marketing
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | Business dynamics today require a commercial commitment both for clients and for brand projection in any environment; That is why tools such as digital marketing are essential in the planning, visualization and execution of a business project. But what happens when a company's commercial activities are far from being related or knowledgeable about market dynamics even when they depend on them to stand out. This document explores digital marketing as an indispensable tool for micro, small and medium-sized construction companies in Bogotá and the Sabana that face a commercial environment in constant change and highly influenced by new technologies and media, where the central axis is the client. which today has in the palm of its hand a high and dense communication offer that allows it to choose what and how it wants to consume services and products. Today micro, small and medium-sized companies are forced to forge their future based on digital marketing trends. |
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