Una reflexión sobre las bases conceptuales de la planificación y la gestión estratégica
Strategic management is considered the cornerstone of companies. It defines the direction of the company, its strategy, its competitive advantage and the future image the company wants to reflect. It also establishes the company’s mission as a requirement for defining the market in which it will ope...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/782
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/782
- Palabra clave:
- Empresas
Planificación estratégica
Enterprises
Strategic planning
- Rights
- License
- Atribución – No comercial – Sin Derivar
| Summary: | Strategic management is considered the cornerstone of companies. It defines the direction of the company, its strategy, its competitive advantage and the future image the company wants to reflect. It also establishes the company’s mission as a requirement for defining the market in which it will operate, the type of customers, competitors, the technology to be used, the legislation that surround its activities and other components of the business environment. In addition, it is fundamental for defining the organizational structure and transformation processes. |
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