Estudio de prefactibilidad para la creación de una agencia de marketing digital para empresas pymes de la ciudad de Bogotá D.C.
The objective of the pre-feasibility study presented is to create a digital marketing agency focused on micro-companies and people who present services, during the development of the project the feasibility of offering specific social media services was determined, that is, to carry out strategies a...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad de América
- Repositorio:
- Lumieres
- Idioma:
- spa
- OAI Identifier:
- oai:repository.uamerica.edu.co:20.500.11839/8452
- Acceso en línea:
- https://hdl.handle.net/20.500.11839/8452
- Palabra clave:
- Agencia de marketing
Marketing Digital
Marketing agency
Digital marketing
Tesis y disertaciones académicas
- Rights
- License
- Atribución – No comercial
| Summary: | The objective of the pre-feasibility study presented is to create a digital marketing agency focused on micro-companies and people who present services, during the development of the project the feasibility of offering specific social media services was determined, that is, to carry out strategies and campaigns marketing in social networks, likewise according to the needs of the clients and the development of the projects, the possibility of incorporating other services such as web page creation, design, and others will be reviewed which will emerge. In the city of Bogotá, there are many marketing agencies, however, with this project we seek to be specialists in a specific service, and to grow in a specific market niche, in this case social media. The intention of the project is to show an unconventional and little exploited idea in the marketing sector as a potential for investment and business creation in the city and specifically in the town where the Agency would be located. |
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