Estrategia para impulsar el consumo de gas natural a través de la venta de calentadores
From the notion that an innovator idea is that which looks for new ways of doing things, the proposal described in this paper is to impulse the consumption of natural gas throughout three strategies for the sale and installation of gas water heaters in the homes where Gases de Occidente has presence...
- Autores:
-
Tenorio, Natalia Márquez
Guerrero, Luisa Marcela Sandoval
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2023
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130242
- Acceso en línea:
- https://hdl.handle.net/10906/130242
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=363520
- Palabra clave:
- Gas natural
Calentadores de agua
Gases de Occidente
Brilla
Marketing digital
Marketing BTL
Tesis en Maestría en Gestión Empresarial
Natural gas
Water heaters
Gases de Occidente
Brilla
Digital marketing
BTL marketing
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/