Estrategia para impulsar el consumo de gas natural a través de la venta de calentadores

From the notion that an innovator idea is that which looks for new ways of doing things, the proposal described in this paper is to impulse the consumption of natural gas throughout three strategies for the sale and installation of gas water heaters in the homes where Gases de Occidente has presence...

Full description

Autores:
Tenorio, Natalia Márquez
Guerrero, Luisa Marcela Sandoval
Tipo de recurso:
Tesis
Fecha de publicación:
2023
Institución:
Universidad ICESI
Repositorio:
Repositorio ICESI
Idioma:
spa
OAI Identifier:
oai:repository.icesi.edu.co:10906/130242
Acceso en línea:
https://hdl.handle.net/10906/130242
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=363520
Palabra clave:
Gas natural
Calentadores de agua
Gases de Occidente
Brilla
Marketing digital
Marketing BTL
Tesis en Maestría en Gestión Empresarial
Natural gas
Water heaters
Gases de Occidente
Brilla
Digital marketing
BTL marketing
Rights
openAccess
License
http://creativecommons.org/licenses/by-nc-nd/4.0/