Captura de Leads a través de estrategias digitales
Digital advertising is undergoing significant evolution as consumers seek personalized experiences and the ability to make real-time purchases. This has led to a substantial increase in digital advertising investment by advertisers, who are also looking for specialized agencies and personalized, aut...
- Autores:
-
Sanchez, Diana Carolina Cano
Román, Leydi Johana Ochoa
- Tipo de recurso:
- Contribution to the magazine
- Fecha de publicación:
- 2023
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130227
- Acceso en línea:
- https://hdl.handle.net/10906/130227
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362404
- Palabra clave:
- Estrategias de ventas
Publicidad Digital
Social media
Tesis Especialización en Ventas
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| id |
ICESI2_cf17e174628b8ca8fa3267386df943bf |
|---|---|
| oai_identifier_str |
oai:repository.icesi.edu.co:10906/130227 |
| network_acronym_str |
ICESI2 |
| network_name_str |
Repositorio ICESI |
| repository_id_str |
|
| dc.title.spa.fl_str_mv |
Captura de Leads a través de estrategias digitales |
| dc.title.alternative.spa.fl_str_mv |
Captura de Leads a través de estrategias digitales |
| title |
Captura de Leads a través de estrategias digitales |
| spellingShingle |
Captura de Leads a través de estrategias digitales Estrategias de ventas Publicidad Digital Social media Tesis Especialización en Ventas |
| title_short |
Captura de Leads a través de estrategias digitales |
| title_full |
Captura de Leads a través de estrategias digitales |
| title_fullStr |
Captura de Leads a través de estrategias digitales |
| title_full_unstemmed |
Captura de Leads a través de estrategias digitales |
| title_sort |
Captura de Leads a través de estrategias digitales |
| dc.creator.fl_str_mv |
Sanchez, Diana Carolina Cano Román, Leydi Johana Ochoa |
| dc.contributor.author.none.fl_str_mv |
Sanchez, Diana Carolina Cano Román, Leydi Johana Ochoa |
| dc.subject.proposal.spa.fl_str_mv |
Estrategias de ventas Publicidad Digital Social media Tesis Especialización en Ventas |
| topic |
Estrategias de ventas Publicidad Digital Social media Tesis Especialización en Ventas |
| description |
Digital advertising is undergoing significant evolution as consumers seek personalized experiences and the ability to make real-time purchases. This has led to a substantial increase in digital advertising investment by advertisers, who are also looking for specialized agencies and personalized, automated services. Currently, a wide range of services are offered, including advertising strategies, media planning, content production, digital marketing, and social media advertising. Advertising agencies must adapt to the digital era by offering specialized, personalized, and automated services. The purpose of this work is to present lead generation as a key opportunity to generate value and meet the needs of clients in a highly competitive market |
| publishDate |
2023 |
| dc.date.issued.none.fl_str_mv |
2023-06-01 |
| dc.date.accessioned.none.fl_str_mv |
2025-03-28T18:59:49Z |
| dc.date.available.none.fl_str_mv |
2025-03-28T18:59:49Z |
| dc.type.none.fl_str_mv |
thesis |
| dc.type.coar.none.fl_str_mv |
http://purl.org/coar/resource_type/c_3e5a |
| dc.type.local.none.fl_str_mv |
Tesis de maestría |
| dc.type.version.none.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
| dc.type.coarversion.none.fl_str_mv |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
| dc.type.driver.none.fl_str_mv |
info:eu-repo/semantics/masterThesis |
| format |
http://purl.org/coar/resource_type/c_3e5a |
| status_str |
publishedVersion |
| dc.identifier.uri.none.fl_str_mv |
https://hdl.handle.net/10906/130227 |
| dc.identifier.OLIB.none.fl_str_mv |
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362404 |
| dc.identifier.instname.none.fl_str_mv |
instname:Universidad Icesi |
| dc.identifier.reponame.none.fl_str_mv |
reponame:Biblioteca Digital |
| dc.identifier.repourl.none.fl_str_mv |
repourl:https://repository.icesi.edu.co/ |
| url |
https://hdl.handle.net/10906/130227 https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362404 |
| identifier_str_mv |
instname:Universidad Icesi reponame:Biblioteca Digital repourl:https://repository.icesi.edu.co/ |
| dc.language.iso.none.fl_str_mv |
spa |
| language |
spa |
| dc.rights.uri.none.fl_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| dc.rights.accessrights.none.fl_str_mv |
info:eu-repo/semantics/openAccess |
| dc.rights.license.en.fl_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International |
| dc.rights.coar.none.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
| rights_invalid_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/ Attribution-NonCommercial-NoDerivatives 4.0 International http://purl.org/coar/access_right/c_abf2 |
| eu_rights_str_mv |
openAccess |
| dc.format.extent.none.fl_str_mv |
10 páginas |
| dc.format.medium.none.fl_str_mv |
Digital |
| dc.format.mimetype.none.fl_str_mv |
application/pdf |
| dc.coverage.spatial.none.fl_str_mv |
Cali de Lat: 03 24 00 N degrees minutes Lat: 3.4000 decimal degrees Long: 076 30 00 W degrees minutes Long: -76.5000 decimal degrees. |
| dc.publisher.none.fl_str_mv |
Universidad Icesi |
| dc.publisher.faculty.none.fl_str_mv |
Negocios y Economía |
| dc.publisher.program.none.fl_str_mv |
Especialización en Ventas |
| dc.publisher.place.none.fl_str_mv |
Santiago de cali |
| publisher.none.fl_str_mv |
Universidad Icesi |
| institution |
Universidad ICESI |
| bitstream.url.fl_str_mv |
https://repository.icesi.edu.co/bitstreams/5cff7a04-6c89-4a99-b97c-33751ea14b6d/download https://repository.icesi.edu.co/bitstreams/630b4f15-e41f-4d29-9325-50e76b634f49/download https://repository.icesi.edu.co/bitstreams/8abea46e-fd42-4c20-b66e-4ce1e35c4189/download https://repository.icesi.edu.co/bitstreams/c1aab813-b219-465b-9bda-2192efeb2dec/download |
| bitstream.checksum.fl_str_mv |
8cb2db9b3da35b6d30065993dd451c30 3b6ce8e9e36c89875e8cf39962fe8920 bb9bdc0b3349e4284e09149f943790b4 5fa3a5fae583679b7273e0e4d39fdbea |
| bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
| repository.name.fl_str_mv |
Biblioteca Digital - Universidad Icesi |
| repository.mail.fl_str_mv |
adquisicion-bib@listas.icesi.edu.co |
| _version_ |
1841720186051231744 |
| spelling |
Sanchez, Diana Carolina CanoRomán, Leydi Johana OchoaCali de Lat: 03 24 00 N degrees minutes Lat: 3.4000 decimal degrees Long: 076 30 00 W degrees minutes Long: -76.5000 decimal degrees.2025-03-28T18:59:49Z2025-03-28T18:59:49Z2023-06-01https://hdl.handle.net/10906/130227https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362404instname:Universidad Icesireponame:Biblioteca Digitalrepourl:https://repository.icesi.edu.co/Digital advertising is undergoing significant evolution as consumers seek personalized experiences and the ability to make real-time purchases. This has led to a substantial increase in digital advertising investment by advertisers, who are also looking for specialized agencies and personalized, automated services. Currently, a wide range of services are offered, including advertising strategies, media planning, content production, digital marketing, and social media advertising. Advertising agencies must adapt to the digital era by offering specialized, personalized, and automated services. The purpose of this work is to present lead generation as a key opportunity to generate value and meet the needs of clients in a highly competitive marketArtículo de Trabajo de Aplicación Especialización en VentasProfesional10 páginasDigitalapplication/pdfspaUniversidad IcesiNegocios y EconomíaEspecialización en VentasSantiago de caliEL AUTOR, expresa que la obra objeto de la presente autorización es original y la elaboró sin quebrantar ni suplantar los derechos de autor de terceros, y de tal forma, la obra es de su exclusiva autoría y tiene la titularidad sobre éste. PARÁGRAFO: en caso de queja o acción por parte de un tercero referente a los derechos de autor sobre el artículo, folleto o libro en cuestión, EL AUTOR, asumirá la responsabilidad total, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos, la Universidad Icesi actúa como un tercero de buena fe. Esta autorización, permite a la Universidad Icesi, de forma indefinida, para que en los términos establecidos en la Ley 23 de 1982, la Ley 44 de 1993, leyes y jurisprudencia vigente al respecto, haga publicación de este con fines educativos Toda persona que consulte ya sea la biblioteca o en medio electróico podrá copiar apartes del texto citando siempre la fuentes, es decir el título del trabajo y el autor.http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://purl.org/coar/access_right/c_abf2Captura de Leads a través de estrategias digitalesCaptura de Leads a través de estrategias digitalesthesishttp://purl.org/coar/resource_type/c_3e5aTesis de maestríainfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/masterThesisTodo PúblicoEstrategias de ventasPublicidad DigitalSocial mediaTesis Especialización en VentasORIGINALT02649.pdfT02649.pdfapplication/pdf11792434https://repository.icesi.edu.co/bitstreams/5cff7a04-6c89-4a99-b97c-33751ea14b6d/download8cb2db9b3da35b6d30065993dd451c30MD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8899https://repository.icesi.edu.co/bitstreams/630b4f15-e41f-4d29-9325-50e76b634f49/download3b6ce8e9e36c89875e8cf39962fe8920MD52LICENSElicense.txtlicense.txttext/plain1748https://repository.icesi.edu.co/bitstreams/8abea46e-fd42-4c20-b66e-4ce1e35c4189/downloadbb9bdc0b3349e4284e09149f943790b4MD53THUMBNAILT02649.pdf.jpgT02649.pdf.jpgIM Thumbnailimage/jpeg10647https://repository.icesi.edu.co/bitstreams/c1aab813-b219-465b-9bda-2192efeb2dec/download5fa3a5fae583679b7273e0e4d39fdbeaMD5410906/130227oai:repository.icesi.edu.co:10906/1302272025-05-21 15:47:22.494http://creativecommons.org/licenses/by-nc-nd/4.0/Attribution-NonCommercial-NoDerivatives 4.0 Internationalopen.accesshttps://repository.icesi.edu.coBiblioteca Digital - Universidad Icesiadquisicion-bib@listas.icesi.edu.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 |