Captura de Leads a través de estrategias digitales
Digital advertising is undergoing significant evolution as consumers seek personalized experiences and the ability to make real-time purchases. This has led to a substantial increase in digital advertising investment by advertisers, who are also looking for specialized agencies and personalized, aut...
- Autores:
-
Sanchez, Diana Carolina Cano
Román, Leydi Johana Ochoa
- Tipo de recurso:
- Contribution to the magazine
- Fecha de publicación:
- 2023
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130227
- Acceso en línea:
- https://hdl.handle.net/10906/130227
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362404
- Palabra clave:
- Estrategias de ventas
Publicidad Digital
Social media
Tesis Especialización en Ventas
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | Digital advertising is undergoing significant evolution as consumers seek personalized experiences and the ability to make real-time purchases. This has led to a substantial increase in digital advertising investment by advertisers, who are also looking for specialized agencies and personalized, automated services. Currently, a wide range of services are offered, including advertising strategies, media planning, content production, digital marketing, and social media advertising. Advertising agencies must adapt to the digital era by offering specialized, personalized, and automated services. The purpose of this work is to present lead generation as a key opportunity to generate value and meet the needs of clients in a highly competitive market |
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