Plan Estratégico de crecimiento Sushi White Label Restaurants
Sushi White Label Restaurants is an Asian food restaurant chain aiming to increase its market share. To achieve this, the company must choose between two growth strategies evaluated in three scenarios and measured through four performance indicators. This document analyzes the performance of each st...
- Autores:
-
Oyola Ordoñez, Christian Felipe
Valencia Ulloa, Irlanda Isabel
Rincón Alzate, Leonardo
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2023
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130239
- Acceso en línea:
- https://hdl.handle.net/10906/130239
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362398
- Palabra clave:
- ROI
desempeño
estrategia
inversión
proyección
Tesis en Analítica aplicada a los negocios
ROI
Performance
Strategy
Investment
Projection
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | Sushi White Label Restaurants is an Asian food restaurant chain aiming to increase its market share. To achieve this, the company must choose between two growth strategies evaluated in three scenarios and measured through four performance indicators. This document analyzes the performance of each strategy, which has as fundamental pillars the investments that must be made in maintenance, service personnel, marketing, capital requested from the parent company, food price and menu expenses. The objective is to achieve, over ten years, the opening of at least two hundred restaurants, have performance indicators greater than 95%, have a return on investment greater than 30% and maximize its profits. |
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