Good Treats: Eating Out not Just for Joy but also for Well-Being
This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management.
- Autores:
-
Sujan, Harish
Cranage, David
Borrero Caldas, Silvio
- Tipo de recurso:
- Part of book
- Fecha de publicación:
- 2013
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- eng
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/78749
- Acceso en línea:
- http://www.igi-global.com/chapter/good-treats/87967
http://hdl.handle.net/10906/78749
http://dx.doi.org/10.4018/978-1-4666-4671-1
- Palabra clave:
- Service industries - Marketing
Service industries - Management
Marketing - Management
Economics
Business
Industrias de servicios - Mercadeo
Industrias de servicios - Administración
Mercadeo - Administración
Economía
Negocios y management
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
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Sujan, HarishCranage, DavidBorrero Caldas, Silviosborrero@icesi.edu.coPennsylvania de Lat: 40 53 00 N grados minutos Lat: 40.8833 grados decimales Largo: 077 36 00 W grados minutos Largos: -77.6000 grados decimales2015-11-05T22:43:33Z2015-11-05T22:43:33Z2013-01-019781466646711http://www.igi-global.com/chapter/good-treats/87967http://hdl.handle.net/10906/78749http://dx.doi.org/10.4018/978-1-4666-4671-1instname:Universidad Icesireponame:Biblioteca Digitalrepourl:https://repository.icesi.edu.co/This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management.118-135 páginasDigitalIGI GlobalFacultad de Ciencias Administrativas y EconómicasGestión OrganizacionalPennsylvania State University, USAInnovations in Services Marketing and Management: Strategies for Emerging Economies - 2013EL AUTOR, expresa que la obra objeto de la presente autorización es original y la elaboró sin quebrantar ni suplantar los derechos de autor de terceros, y de tal forma, la obra es de su exclusiva autoría y tiene la titularidad sobre éste. PARÁGRAFO: en caso de queja o acción por parte de un tercero referente a los derechos de autor sobre el artículo, folleto o libro en cuestión, EL AUTOR, asumirá la responsabilidad total, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos, la Universidad Icesi actúa como un tercero de buena fe. Esta autorización, permite a la Universidad Icesi, de forma indefinida, para que en los términos establecidos en la Ley 23 de 1982, la Ley 44 de 1993, leyes y jurisprudencia vigente al respecto, haga publicación de este con fines educativos. Toda persona que consulte ya sea la biblioteca o en medio electrónico podrá copiar apartes del texto citando siempre la fuentes, es decir el título del trabajo y el autor.https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribuci�n-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Good Treats: Eating Out not Just for Joy but also for Well-BeingComunidad Universidad Icesi – InvestigadoresService industries - MarketingService industries - ManagementMarketing - ManagementEconomicsBusinessIndustrias de servicios - MercadeoIndustrias de servicios - AdministraciónMercadeo - AdministraciónEconomíaNegocios y managementhttp://purl.org/coar/resource_type/c_3248Parte de libroinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/bookPartengORIGINALdocumento.htmldocumento.htmltext/html299https://repository.icesi.edu.co/bitstreams/7606e2cc-1646-474e-92f9-83119c0c73d6/downloadac98de2cf0543d8c0d6818778f2eaa34MD5110906/78749oai:repository.icesi.edu.co:10906/787492018-04-02 10:12:38.463https://creativecommons.org/licenses/by-nc-nd/4.0/Atribuci�n-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)open.accesshttps://repository.icesi.edu.coBiblioteca Digital - Universidad Icesiadquisicion-bib@listas.icesi.edu.co |
| dc.title.spa.fl_str_mv |
Good Treats: Eating Out not Just for Joy but also for Well-Being |
| title |
Good Treats: Eating Out not Just for Joy but also for Well-Being |
| spellingShingle |
Good Treats: Eating Out not Just for Joy but also for Well-Being Service industries - Marketing Service industries - Management Marketing - Management Economics Business Industrias de servicios - Mercadeo Industrias de servicios - Administración Mercadeo - Administración Economía Negocios y management |
| title_short |
Good Treats: Eating Out not Just for Joy but also for Well-Being |
| title_full |
Good Treats: Eating Out not Just for Joy but also for Well-Being |
| title_fullStr |
Good Treats: Eating Out not Just for Joy but also for Well-Being |
| title_full_unstemmed |
Good Treats: Eating Out not Just for Joy but also for Well-Being |
| title_sort |
Good Treats: Eating Out not Just for Joy but also for Well-Being |
| dc.creator.fl_str_mv |
Sujan, Harish Cranage, David Borrero Caldas, Silvio |
| dc.contributor.author.spa.fl_str_mv |
Sujan, Harish Cranage, David Borrero Caldas, Silvio |
| dc.subject.proposal.eng.fl_str_mv |
Service industries - Marketing Service industries - Management Marketing - Management Economics Business |
| topic |
Service industries - Marketing Service industries - Management Marketing - Management Economics Business Industrias de servicios - Mercadeo Industrias de servicios - Administración Mercadeo - Administración Economía Negocios y management |
| dc.subject.proposal.spa.fl_str_mv |
Industrias de servicios - Mercadeo Industrias de servicios - Administración Mercadeo - Administración Economía Negocios y management |
| description |
This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management. |
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2013 |
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2013-01-01 |
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2015-11-05T22:43:33Z |
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2015-11-05T22:43:33Z |
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http://hdl.handle.net/10906/78749 |
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http://dx.doi.org/10.4018/978-1-4666-4671-1 |
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http://www.igi-global.com/chapter/good-treats/87967 http://hdl.handle.net/10906/78749 http://dx.doi.org/10.4018/978-1-4666-4671-1 |
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eng |
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eng |
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Innovations in Services Marketing and Management: Strategies for Emerging Economies - 2013 |
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https://creativecommons.org/licenses/by-nc-nd/4.0/ |
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info:eu-repo/semantics/openAccess |
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Atribuci�n-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) |
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118-135 páginas |
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Digital |
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Pennsylvania de Lat: 40 53 00 N grados minutos Lat: 40.8833 grados decimales Largo: 077 36 00 W grados minutos Largos: -77.6000 grados decimales |
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IGI Global |
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Facultad de Ciencias Administrativas y Económicas |
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Gestión Organizacional |
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Pennsylvania State University, USA |
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Universidad ICESI |
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