Plan de Expansión Regional de Metalplast Ltda. en Boyacá y Cundinamarca
This application work seeks to show how the study of a company's environment and the analysis of key aspects of the business is key to allowing companies to be prepared to face unforeseen risks that may affect their sales processes. In this work, a regional sales expansion plan for Metalplast L...
- Autores:
-
Borja Montes, Isabella
Espinosa Torres, Daniel Alberto
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2024
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130210
- Acceso en línea:
- https://hdl.handle.net/10906/130210
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=364027
- Palabra clave:
- Expansión regional
Metalplast Ltda.
Diversificación de clientes
Boyacá
Cundinamarca
Análisis de mercado
Plan de ventas
Propuesta de valor
Riesgo
Posicionamiento de mercado
Servicio técnico
Servicio personalizado
Tesis Especialización en Ventas
Regional expansion
Metalplast Ltda.
Customer diversification
Boyacá
Cundinamarca
Market analysis
Sales plan
Value proposition
Risk
Market positioning
Technical service
Personalized service
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | This application work seeks to show how the study of a company's environment and the analysis of key aspects of the business is key to allowing companies to be prepared to face unforeseen risks that may affect their sales processes. In this work, a regional sales expansion plan for Metalplast Ltda. is presented, which arises after the analysis of the company. The results reveal that Metalplast Ltda. must diversify its customer base to reduce risks. The proposed regional expansion plan will allow effective diversification and strengthening of market positioning, adjusting its value proposition, and differentiating itself from the competition through a technical and personalized service. |
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