Motivaciones situacionales y transituacionales de uso de redes sociales
In today's digital age, the use of social networks has become ubiquitous, transforming the way people relate, communicate and share information. This degree project delves into the complex web of motivations that drive the use of social networks, exploring both situational and trans - transacti...
- Autores:
-
Guerra Delgado, Laura Valentina
Reyes Espinosa, Adolfo Leon
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2023
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130298
- Acceso en línea:
- https://hdl.handle.net/10906/130298
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=362786
- Palabra clave:
- Motivaciones
Jóvenes
Redes sociales
Internet
Situacionales
Psicológicos
Transituacionales
Trabajo de Grado de Administración de Empresas con Énfasis en Negocios Internacionales
Motivations
Youth
Social networks
Internet
Situational
Psychological
Transituational
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/
| Summary: | In today's digital age, the use of social networks has become ubiquitous, transforming the way people relate, communicate and share information. This degree project delves into the complex web of motivations that drive the use of social networks, exploring both situational and trans - transactional factors. In this study, it aims to contrast the fundamental reasons that drive young people in the city of Cali to use social networks such as TikTok, Instagram, What sApp and YouTube. Among the most salient findings of this research, specific motivations were identified for each platform. |
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