Plan de marketing digital para ropa deportiva masculina Outwod
This document presents a digital marketing plan for Outwod, a Colombian men's sportswear brand, with the objective of increasing sales tenfold in the next 12 months compared to 2024. Outwod targets active, sports - passionate men aged 25 - 44 who seek function ality, style, and comfort in their...
- Autores:
-
Barco Arcila, Jorge Wilsor
Fajardo Zuluaga, César Augusto
- Tipo de recurso:
- Tesis
- Fecha de publicación:
- 2024
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/130318
- Acceso en línea:
- https://hdl.handle.net/10906/130318
https://biblioteca2.icesi.edu.co/cgi-olib/?oid=364892
- Palabra clave:
- Marketing digital
Ropa deportiva
Redes sociales
Tesis Especialización en Ventas
Digital marketing
Sportswear
Social media
- Rights
- openAccess
- License
- http://creativecommons.org/licenses/by-nc-nd/4.0/