International distribution strategies for the diffusion of ethnic products in global markets

Este estudio pretende investigar cómo las estrategias de distribución de productos permiten la presencia de productos étnicos en distintas partes del mercado mundial. El estudio analiza los canales de distribución y sus respectivas características especiales que permiten a las empresas posicionar su...

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Autores:
Tipo de recurso:
Fecha de publicación:
2024
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
eng
OAI Identifier:
oai:repository.urosario.edu.co:10336/44144
Acceso en línea:
https://doi.org/10.48713/10336_44144
https://repository.urosario.edu.co/handle/10336/44144
Palabra clave:
Étnico
Producto
Global
Mercado
Distribución
Ethnic
Product
Global
Market
Distribution
Rights
License
Attribution-NonCommercial-ShareAlike 4.0 International
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oai_identifier_str oai:repository.urosario.edu.co:10336/44144
network_acronym_str EDOCUR2
network_name_str Repositorio EdocUR - U. Rosario
repository_id_str
dc.title.none.fl_str_mv International distribution strategies for the diffusion of ethnic products in global markets
dc.title.TranslatedTitle.none.fl_str_mv Estrategias de distribución internacional para la difusión de productos étnicos en los mercados mundiales
title International distribution strategies for the diffusion of ethnic products in global markets
spellingShingle International distribution strategies for the diffusion of ethnic products in global markets
Étnico
Producto
Global
Mercado
Distribución
Ethnic
Product
Global
Market
Distribution
title_short International distribution strategies for the diffusion of ethnic products in global markets
title_full International distribution strategies for the diffusion of ethnic products in global markets
title_fullStr International distribution strategies for the diffusion of ethnic products in global markets
title_full_unstemmed International distribution strategies for the diffusion of ethnic products in global markets
title_sort International distribution strategies for the diffusion of ethnic products in global markets
dc.contributor.advisor.none.fl_str_mv Mamet, Nadya
dc.subject.none.fl_str_mv Étnico
Producto
Global
Mercado
Distribución
topic Étnico
Producto
Global
Mercado
Distribución
Ethnic
Product
Global
Market
Distribution
dc.subject.keyword.none.fl_str_mv Ethnic
Product
Global
Market
Distribution
description Este estudio pretende investigar cómo las estrategias de distribución de productos permiten la presencia de productos étnicos en distintas partes del mercado mundial. El estudio analiza los canales de distribución y sus respectivas características especiales que permiten a las empresas posicionar sus productos y destaca los casos de éxito que han surgido en los últimos años. El estudio también examina el comportamiento de los clientes y consumidores en todo su proceso de compra, desde el momento en que deciden dónde adquirir los productos hasta el proceso postventa de recompra del producto, ya sea a través de un canal offline u online. El estudio incluye encuestas a personas de distintas regiones que han comprado productos étnicos, una revisión de investigaciones anteriores y un análisis de datos con técnicas mixtas. Los resultados de la investigación sugieren que el mejor canal de distribución para el mercado de productos étnicos son los canales de distribución en línea y la gente está de acuerdo en que el mercado es el mejor canal para encontrar una buena experiencia de cliente comprando productos étnicos. Además, a través de este canal los clientes obtendrán una buena experiencia de cliente a lo largo de todo el recorrido de compra del consumidor. El informe hace recomendaciones, como aplicar estrategias de marketing de distribución adaptadas a las preferencias culturales locales para aumentar la demanda de productos étnicos en el mercado global. Las estrategias de distribución que tienen en cuenta las diferencias culturales y de los consumidores locales contribuyen al mayor éxito de los productos étnicos en los mercados internacionales.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-11-21T12:34:44Z
dc.date.available.none.fl_str_mv 2024-11-21T12:34:44Z
dc.date.created.none.fl_str_mv 2024-10-24
dc.type.none.fl_str_mv bachelorThesis
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.document.none.fl_str_mv Trabajo de grado
dc.type.spa.none.fl_str_mv Trabajo de grado
dc.identifier.doi.none.fl_str_mv https://doi.org/10.48713/10336_44144
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/44144
url https://doi.org/10.48713/10336_44144
https://repository.urosario.edu.co/handle/10336/44144
dc.language.iso.none.fl_str_mv eng
language eng
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dc.rights.acceso.none.fl_str_mv Abierto (Texto Completo)
dc.rights.uri.*.fl_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0/
rights_invalid_str_mv Attribution-NonCommercial-ShareAlike 4.0 International
Abierto (Texto Completo)
http://creativecommons.org/licenses/by-nc-sa/4.0/
http://purl.org/coar/access_right/c_abf2
dc.format.extent.none.fl_str_mv 86 pp
dc.format.mimetype.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad del Rosario
dc.publisher.department.none.fl_str_mv Escuela de Administración
dc.publisher.program.none.fl_str_mv Pregrado en Marketing y Negocios Digitales
publisher.none.fl_str_mv Universidad del Rosario
institution Universidad del Rosario
dc.source.bibliographicCitation.none.fl_str_mv A Global Market Advantage Framework: The Role of Global Market Knowledge Competencies. (2004, October 16). International Business Review. https://pdf.sciencedirectassets.com/271686/1-s2.0-S0969593100X00662/1-s2.0 S0969593104001015/main.pdf?X-Amz-Security Token=IQoJb3JpZ2luX2VjEAwaCXVzLWVhc3QtMSJIMEYCIQD5qcEb5KZCGl MxDNQm5fMjNexYjOrmKWEuhCTJJ6eNPwIhAI07wz0nSMAkBNfhW2eLQgWS0 zSBMOwLFWp1432piLl5KrIFCBUQBRoMMDU5MDAzNTQ2ODY1Igy747eKK G0qVf4YI50qjwXbVc%2BPBUHajpF3AONimEJA2ciHSxJ0GW8Hgkmgd3GNgW 83 RejsbwdtfQXsnqMeyk9SuzkcrPMid2M6w8MBBmtwpHM1MMFuIitoxazeUBFBG 1jg9LR3EP6GMRO9Bmakq7RUuKrslSAVfT9jOPQkVdwAVxXeajf5I%2BA1d%2 FQhivas2QIEI6Cb%2BAcuqES4yqezKaQVXbtncUYOu87TPNcRnqwWQeM1r%2 BuO8boYT0s6ai853BQio%2Basyg7oH4lESkA%2BAWxog2R3A8iwOdAsOCB2U vf6vkBVIhG61MgTZVr%2BtKHVw1hAKxmul0wufWMNJjRBiFuwnhVRKZOwh2 Oy1NB6%2FKWj262ldAvn14PbX%2BAOPfQ1Cq3xxKdbDr0r46c65K%2BXHrrk yBwZM%2Fmbc4GaGQIciVweVCELgNBPCDoKNB7cu1hzNO%2BCpLjoOMief 3ANstQ6ts%2FZX%2FzTiMJSWEJzfcPw7igVoDzoMa9%2FOyM7bpZocYvO2W NaiQfX5pJKbJAguDLjyy1ETGxAL9j5FnNT8VSUJbpb1qB55GWx8lYu7keHgJDk rVMBCENJBbPpCpioZkvgXXzKSbVOxm8vUicLQjvhyqXiq66BiQeqxQ5AQByoG %2Fq%2FbAeVYfjcGGMEvScfLZVe2TQ%2BsU9XkJHMMh8px662b9j0RZZI61q PyIuqm1YvWRo4m
Barriers to entry and market entry decisions in consumer and industrial goods markets. (1989). University of Massachusetts Dartmouth. https://www.researchgate.net/publication/328708292_Barriers_to_Entry_and_M arket_Entry_Decisions_in_Consumer_and_Industrial_Goods_Markets
Bhd, K. S. S. (2023, June 26). The future of distribution Management: Emerging trends and technologies to watch. https://www.linkedin.com/pulse/future-distribution management-emerging-trends-technologies/
Business Administration: Marketing-planning and strategy. (2010). https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/Marketi ng 84 Planning%20and%20Strategy%20(2010)/16%20-%20Distribution%20Strategies. pdf
Cultural Basket of Goods: Celebrating diversity in consumer products - FasterCapital. (2024, June 9). FasterCapital. https://fastercapital.com/content/Cultural-Basket of-Goods--Celebrating-Diversity-in-Consumer-Products.html
De Peuter-Rutten, J. (2024, March 8). What is a distribution strategy? Hospitality Industry. https://hospitalityinsights.ehl.edu/what-distribution strategy#:~:text=Expanded%20market%20reach%20%26%20revenue%20growt h,generate%20sales%20across%20different%20platforms.
D’Souza, A., & Singh, R. (January,2022). Global Ethnic Wear Market by end users (Men, Women, and Children), by distribution Channel (Online and Offline), by regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027. In KBV Research. https://www.kbvresearch.com/ethnic-wear-market/
Effective distribution channels for market penetration - FasterCapital. (n.d.). FasterCapital. https://fastercapital.com/topics/effective-distribution-channels-for market-penetration.html
Ethnic and specialty foods | National Collaborating Centre for Environmental Health | NCCEH - CCSNE. (2019, March 29). https://ncceh.ca/resources/subject guides/ethnic-and-specialty-foods
Ethnic Food Market Size, Share & Trends Analysis Report by type (Chinese, Japanese, Mexican, Italian), by distribution channel (Hypermarkets & supermarkets, convenience stores, grocery stores, online), by region, and segment Forecasts, 85 2022 - 2028. (2022, May 4). https://www.grandviewresearch.com/industry analysis/ethnic-food-market-report
Ethnic Foods Market Size, Share, Growth, Report 2024-2032. (2024). https://www.imarcgroup.com/ethnic-foods-market
Ethnicity. (2024). https://dictionary.cambridge.org/dictionary/english/ethnicity
Factors Affecting International Marketing Strategies: Pricing, Channel Structures and Advertising. (2011). European Journal of Business and Management www.iiste.org, 8(5).
Global Ethnic Foods market to reach US$ 110.4 billion by 2032. (2023, May 18). https://www.imarcgroup.com/global-ethnic-foods-market
Global retail e-commerce sales 2014-2027 | Statista. (2024, February 6). Statista. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
GoCardless. (2022, February 24). GST vs. VAT Tax: What’s the Difference? GoCardless. https://gocardless.com/guides/posts/gst-vs-vat-tax/
How do you create a competitive advantage with your distribution channel innovation? (2024, March 6). www.linkedin.com. https://www.linkedin.com/advice/0/how-do you-create-competitive-advantage-your
Lalush, P. (2024, March 4). Distribution Strategy | Cutting Edge Distribution Strategies 2024. https://www.selecthub.com/enterprise-resource-planning/cutting-edge distribution-strategies/#1
Lavastre, O., Ageron, B., Chaze-Magnan, L., & Spalanzani, A. (2014). Innovative Supply Chain Practices (ISCP) in Supply Chain Management: Development and 86 validation of a measurement scale. Cairn International Edition. https://www.cairn-int.info/article-E_MANA_174_0266--innovative-supply-chain practices.htm
Licsandru, T. C., & Cui, C. (2019). Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research, 103, 261–274. https://doi.org/10.1016/j.jbusres.2019.01.052
Manatex.co. (2024, February 9). Ethnic food market : export opportunities. https://manatex.co/ethnic-food-market-export-opportunities/
OECD. (2019). THE ROLE OF DIGITAL PLATFORMS IN THE COLLECTION OF VAT/GST ON ONLINE SALES. OECD. https://www.oecd.org/tax/consumption/the-role-of-digital-platforms-in-the collection-of-vat-gst-on-online-sales.pdf
POLISH JOURNAL OF MANAGEMENT STUDIES. (2012). DISTRIBUTION CHANNELS AND THEIR ROLES IN THE ENTERPRISE, 6.
Top 8 ethnic foods companies in the world. (n.d.). https://www.imarcgroup.com/top ethinic-foods-companies
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spelling Mamet, Nadya06ef7450-ac08-4358-8119-12a2fcedfc27-1Jurado Bonilla, Laura AlexandraProfesional en Marketing y Negocios DigitalesFull timec89bbbe9-b565-4a0b-bbd6-fa71d7d66e83-12024-11-21T12:34:44Z2024-11-21T12:34:44Z2024-10-24Este estudio pretende investigar cómo las estrategias de distribución de productos permiten la presencia de productos étnicos en distintas partes del mercado mundial. El estudio analiza los canales de distribución y sus respectivas características especiales que permiten a las empresas posicionar sus productos y destaca los casos de éxito que han surgido en los últimos años. El estudio también examina el comportamiento de los clientes y consumidores en todo su proceso de compra, desde el momento en que deciden dónde adquirir los productos hasta el proceso postventa de recompra del producto, ya sea a través de un canal offline u online. El estudio incluye encuestas a personas de distintas regiones que han comprado productos étnicos, una revisión de investigaciones anteriores y un análisis de datos con técnicas mixtas. Los resultados de la investigación sugieren que el mejor canal de distribución para el mercado de productos étnicos son los canales de distribución en línea y la gente está de acuerdo en que el mercado es el mejor canal para encontrar una buena experiencia de cliente comprando productos étnicos. Además, a través de este canal los clientes obtendrán una buena experiencia de cliente a lo largo de todo el recorrido de compra del consumidor. El informe hace recomendaciones, como aplicar estrategias de marketing de distribución adaptadas a las preferencias culturales locales para aumentar la demanda de productos étnicos en el mercado global. Las estrategias de distribución que tienen en cuenta las diferencias culturales y de los consumidores locales contribuyen al mayor éxito de los productos étnicos en los mercados internacionales.This study aims to investigate how strategies for the distribution of products enable the presence of ethnic products in different parts of the global market. The study analyses the distribution channels and their respective special characteristics that enable companies to position their products and highlights success stories that have emerged in recent years. The study also examines the behaviour of customers and consumers in their entire purchasing process from the moment they decide to find out where to get the products to the post-sale process of re purchasing the product either through an offline or online channel. The study includes surveys with people from different regions who have purchased ethnic products, a review of previous research and mixed-technique data analysis. The research findings suggest that the best distribution channel for ethnic products market is online distribution channels and people agree marketplace is the best channel to find a good customer experience purchasing ethnic products. In addition, through this channel customers will get a good customer experience throughout the entire consumer purchase journey. The report makes recommendations, such as implementing marketing strategies of adapted distribution to the local cultural preferences to increase the demand for ethnic products in the global market. The distribution strategies that consider cultural differences and local consumer differences contribute to the major success of ethnic products in international markets. Keywords: Ethnic, product, global, market, distribution.86 ppapplication/pdfhttps://doi.org/10.48713/10336_44144https://repository.urosario.edu.co/handle/10336/44144engUniversidad del RosarioEscuela de AdministraciónPregrado en Marketing y Negocios DigitalesAttribution-NonCommercial-ShareAlike 4.0 InternationalAbierto (Texto Completo)http://creativecommons.org/licenses/by-nc-sa/4.0/http://purl.org/coar/access_right/c_abf2A Global Market Advantage Framework: The Role of Global Market Knowledge Competencies. (2004, October 16). International Business Review. https://pdf.sciencedirectassets.com/271686/1-s2.0-S0969593100X00662/1-s2.0 S0969593104001015/main.pdf?X-Amz-Security Token=IQoJb3JpZ2luX2VjEAwaCXVzLWVhc3QtMSJIMEYCIQD5qcEb5KZCGl MxDNQm5fMjNexYjOrmKWEuhCTJJ6eNPwIhAI07wz0nSMAkBNfhW2eLQgWS0 zSBMOwLFWp1432piLl5KrIFCBUQBRoMMDU5MDAzNTQ2ODY1Igy747eKK G0qVf4YI50qjwXbVc%2BPBUHajpF3AONimEJA2ciHSxJ0GW8Hgkmgd3GNgW 83 RejsbwdtfQXsnqMeyk9SuzkcrPMid2M6w8MBBmtwpHM1MMFuIitoxazeUBFBG 1jg9LR3EP6GMRO9Bmakq7RUuKrslSAVfT9jOPQkVdwAVxXeajf5I%2BA1d%2 FQhivas2QIEI6Cb%2BAcuqES4yqezKaQVXbtncUYOu87TPNcRnqwWQeM1r%2 BuO8boYT0s6ai853BQio%2Basyg7oH4lESkA%2BAWxog2R3A8iwOdAsOCB2U vf6vkBVIhG61MgTZVr%2BtKHVw1hAKxmul0wufWMNJjRBiFuwnhVRKZOwh2 Oy1NB6%2FKWj262ldAvn14PbX%2BAOPfQ1Cq3xxKdbDr0r46c65K%2BXHrrk yBwZM%2Fmbc4GaGQIciVweVCELgNBPCDoKNB7cu1hzNO%2BCpLjoOMief 3ANstQ6ts%2FZX%2FzTiMJSWEJzfcPw7igVoDzoMa9%2FOyM7bpZocYvO2W NaiQfX5pJKbJAguDLjyy1ETGxAL9j5FnNT8VSUJbpb1qB55GWx8lYu7keHgJDk rVMBCENJBbPpCpioZkvgXXzKSbVOxm8vUicLQjvhyqXiq66BiQeqxQ5AQByoG %2Fq%2FbAeVYfjcGGMEvScfLZVe2TQ%2BsU9XkJHMMh8px662b9j0RZZI61q PyIuqm1YvWRo4mBarriers to entry and market entry decisions in consumer and industrial goods markets. (1989). University of Massachusetts Dartmouth. https://www.researchgate.net/publication/328708292_Barriers_to_Entry_and_M arket_Entry_Decisions_in_Consumer_and_Industrial_Goods_MarketsBhd, K. S. S. (2023, June 26). The future of distribution Management: Emerging trends and technologies to watch. https://www.linkedin.com/pulse/future-distribution management-emerging-trends-technologies/Business Administration: Marketing-planning and strategy. (2010). https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/Marketi ng 84 Planning%20and%20Strategy%20(2010)/16%20-%20Distribution%20Strategies. pdfCultural Basket of Goods: Celebrating diversity in consumer products - FasterCapital. (2024, June 9). FasterCapital. https://fastercapital.com/content/Cultural-Basket of-Goods--Celebrating-Diversity-in-Consumer-Products.htmlDe Peuter-Rutten, J. (2024, March 8). What is a distribution strategy? Hospitality Industry. https://hospitalityinsights.ehl.edu/what-distribution strategy#:~:text=Expanded%20market%20reach%20%26%20revenue%20growt h,generate%20sales%20across%20different%20platforms.D’Souza, A., & Singh, R. (January,2022). Global Ethnic Wear Market by end users (Men, Women, and Children), by distribution Channel (Online and Offline), by regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027. In KBV Research. https://www.kbvresearch.com/ethnic-wear-market/Effective distribution channels for market penetration - FasterCapital. (n.d.). FasterCapital. https://fastercapital.com/topics/effective-distribution-channels-for market-penetration.htmlEthnic and specialty foods | National Collaborating Centre for Environmental Health | NCCEH - CCSNE. (2019, March 29). https://ncceh.ca/resources/subject guides/ethnic-and-specialty-foodsEthnic Food Market Size, Share & Trends Analysis Report by type (Chinese, Japanese, Mexican, Italian), by distribution channel (Hypermarkets & supermarkets, convenience stores, grocery stores, online), by region, and segment Forecasts, 85 2022 - 2028. (2022, May 4). https://www.grandviewresearch.com/industry analysis/ethnic-food-market-reportEthnic Foods Market Size, Share, Growth, Report 2024-2032. (2024). https://www.imarcgroup.com/ethnic-foods-marketEthnicity. (2024). https://dictionary.cambridge.org/dictionary/english/ethnicityFactors Affecting International Marketing Strategies: Pricing, Channel Structures and Advertising. (2011). European Journal of Business and Management www.iiste.org, 8(5).Global Ethnic Foods market to reach US$ 110.4 billion by 2032. (2023, May 18). https://www.imarcgroup.com/global-ethnic-foods-marketGlobal retail e-commerce sales 2014-2027 | Statista. (2024, February 6). Statista. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/GoCardless. (2022, February 24). GST vs. VAT Tax: What’s the Difference? GoCardless. https://gocardless.com/guides/posts/gst-vs-vat-tax/How do you create a competitive advantage with your distribution channel innovation? (2024, March 6). www.linkedin.com. https://www.linkedin.com/advice/0/how-do you-create-competitive-advantage-yourLalush, P. (2024, March 4). Distribution Strategy | Cutting Edge Distribution Strategies 2024. https://www.selecthub.com/enterprise-resource-planning/cutting-edge distribution-strategies/#1Lavastre, O., Ageron, B., Chaze-Magnan, L., & Spalanzani, A. (2014). Innovative Supply Chain Practices (ISCP) in Supply Chain Management: Development and 86 validation of a measurement scale. Cairn International Edition. https://www.cairn-int.info/article-E_MANA_174_0266--innovative-supply-chain practices.htmLicsandru, T. C., & Cui, C. (2019). Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research, 103, 261–274. https://doi.org/10.1016/j.jbusres.2019.01.052Manatex.co. (2024, February 9). Ethnic food market : export opportunities. https://manatex.co/ethnic-food-market-export-opportunities/OECD. (2019). THE ROLE OF DIGITAL PLATFORMS IN THE COLLECTION OF VAT/GST ON ONLINE SALES. OECD. https://www.oecd.org/tax/consumption/the-role-of-digital-platforms-in-the collection-of-vat-gst-on-online-sales.pdfPOLISH JOURNAL OF MANAGEMENT STUDIES. (2012). DISTRIBUTION CHANNELS AND THEIR ROLES IN THE ENTERPRISE, 6.Top 8 ethnic foods companies in the world. 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