Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia

Este artículo explora la intersección entre la responsabilidad social corporativa (RSC) y el marketing corporativo. A través del estudio de caso de la campaña "Chicas Águila" de Bavaria pretende analizar cómo esta campaña ha evolucionado tras su rebranding pasando de promover estereotipos...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2024
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
eng
OAI Identifier:
oai:repository.urosario.edu.co:10336/44977
Acceso en línea:
https://repository.urosario.edu.co/handle/10336/44977
Palabra clave:
Marketing inclusivo
Diversidad
Equidad
Autenticidad
Representación
Medición de impacto
Responsabilidad social corporativa
Lexicometía
Rights
License
Attribution-NonCommercial-NoDerivatives 4.0 International
id EDOCUR2_130c6b8b0dd2fbc23933927612cdfe87
oai_identifier_str oai:repository.urosario.edu.co:10336/44977
network_acronym_str EDOCUR2
network_name_str Repositorio EdocUR - U. Rosario
repository_id_str
dc.title.none.fl_str_mv Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia
dc.title.TranslatedTitle.none.fl_str_mv Corporate social responsibility and marketing, inclusion and gender perspective in the beer industry: case of "chicas aguila"/ Eagle girls in Colombia
title Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia
spellingShingle Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia
Marketing inclusivo
Diversidad
Equidad
Autenticidad
Representación
Medición de impacto
Responsabilidad social corporativa
Lexicometía
title_short Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia
title_full Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia
title_fullStr Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia
title_full_unstemmed Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia
title_sort Responsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en Colombia
dc.contributor.advisor.none.fl_str_mv Páez Valdez, Julian Enrique
dc.subject.none.fl_str_mv Marketing inclusivo
Diversidad
Equidad
Autenticidad
Representación
Medición de impacto
Responsabilidad social corporativa
Lexicometía
topic Marketing inclusivo
Diversidad
Equidad
Autenticidad
Representación
Medición de impacto
Responsabilidad social corporativa
Lexicometía
description Este artículo explora la intersección entre la responsabilidad social corporativa (RSC) y el marketing corporativo. A través del estudio de caso de la campaña "Chicas Águila" de Bavaria pretende analizar cómo esta campaña ha evolucionado tras su rebranding pasando de promover estereotipos de género hacia un enfoque inclusivo que resalta una nueva concepción de la mujer en la campaña llevandola hacia una perspectiva enfocada en as jugadoras de fútbol femenino en Colombia. La investigación sigue una agenda metodológica de cuatro fases: La primera comprende la recolección de los datos mediante un scrapping hecho con NodeXL cuyo objetivo era recolectar data de los últimos 10 años de la campaña de Chicas águila, seguido de esto esta la fase de análisis textometrico/ descriptivo de los datos, donde la importancia de patrones y apariciones de palabras fueron elementos clave de análisis mediate PowerBI, seguido de esto se siguió con la limpieza de datos con Voyant Tools y finalmente un análisis lexicométrico con Iramuteq. Este agenda permitió identificar representaciones sociales digitales a través de patrones lingüísticos, evaluando las percepciones y actitudes de las diferentes comunidades hacia la campaña. El artículo sugiere que, aunque la RSC puede construir reputaciones favorables, su uso como estrategia de marketing puede diluir su impacto ético y social. Se plantea la necesidad de diferenciar entre acciones auténticas y aquellas orientadas únicamente a la mejora de imagen, destacando los riesgos reputacionales y éticos de una implementación superficial.
publishDate 2024
dc.date.created.none.fl_str_mv 2024-12-12
dc.date.accessioned.none.fl_str_mv 2025-02-13T18:17:48Z
dc.date.available.none.fl_str_mv 2025-02-13T18:17:48Z
dc.type.none.fl_str_mv bachelorThesis
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.spa.none.fl_str_mv Trabajo de grado
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/44977
url https://repository.urosario.edu.co/handle/10336/44977
dc.language.iso.none.fl_str_mv eng
language eng
dc.rights.*.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.acceso.none.fl_str_mv Abierto (Texto Completo)
dc.rights.uri.*.fl_str_mv http://creativecommons.org/licenses/by-nc-nd/4.0/
rights_invalid_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
Abierto (Texto Completo)
http://creativecommons.org/licenses/by-nc-nd/4.0/
http://purl.org/coar/access_right/c_abf2
dc.format.mimetype.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad del Rosario
dc.publisher.department.none.fl_str_mv Escuela de Administración
dc.publisher.program.none.fl_str_mv Pregrado en Marketing y Negocios Digitales
publisher.none.fl_str_mv Universidad del Rosario
institution Universidad del Rosario
dc.source.bibliographicCitation.none.fl_str_mv Agudelo, M. (2015). The female body as a social and cultural phenomenon. Degree project to opt for the title of Social Communicator with an emphasis on Advertising. Pontificia Universidad Javeriana Comunicación y Lengua. Retrieved from http://docplayer.es/72263767-El-cuerpo-femenino-como-un-fenomeno-social-y-cultural-autor-maria-fernanda-agudelo-rodriguez.html
Alcaino, S. (2022). The Problem with Inclusive Marketing. https://www.oddigy.studio/blog/the-problem-with-inclusive-marketing
Alshehri, S. (2023). The Relationship between Language and Identity. International Journal of Linguistics, Literature and Translation, 6, 156-161. https://doi.org/10.32996/ijllt.2023.6.7.14
Ayala del Pino, C. A. (2021). Corporate Social Responsibility: concept, scope of application, stakeholders and objectives. Anuario jurídico y económico escurialense, (54), 173-198.
Bavaria. (2021). After 5 years, the Aguila girls return; now they will be players of the Colombian Professional Football, Bavaria. https://www.bavaria.co/chicas-aguila
Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46-53. https://doi.org/10.1016/j.jbusres.2005.01.001
Brand Equity. (2021). Women belong in the kitchen. Brand Equity. https://brandequity.economictimes.indiatimes.com/news/marketing/burger-king-uk-under-fire-for-women-belong-in-kitchen-tweet/81413172
Crockett, D. (2021). Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach. Journal of Consumer Research, 49. https://doi.org/10.1093/jcr/ucab050
Etchell, L., & Yelding, D. (2004). Inclusive design: Products for all consumers. Consumer Policy Review, 14(6), 186–193.
Futshane, L. (2022). Inclusive Marketing Gone Wrong. League Digital. https://www.leaguedigital.com/blogs/when-bad-inclusive-marketing-happens-to-good-brands/
Grier, S. A. (2020). Marketing inclusion: A social justice project for diversity education. Journal of Marketing Education, 42(1), 59–75. https://doi.org/10.1177/0273475319878829
Gurrieri, L. (2021). Patriarchal marketing and the symbolic annihilation of women. Journal of Marketing Management, 37(3-4), 364-370. https://doi.org/10.1080/0267257X.2020.1826179
Hollenbeck, C. R., & Patrick, V. M. (2023). A R.e.c.i.p.e. for Inclusion: A Six-Step Journey to Teaching Inclusive Marketing Orientation. Marketing Education Review, 33(2), 142-148. https://doi.org/10.1080/10528008.2022.2159439
Jaramillo-Moreno, R., & Pérez, M. J. (2009). Links between social representations, thought, language and consciousness. Psychology. Advances in the discipline, 3(2), 131-152.
Jaspars, J. & Fraser, C. (1984). Attitudes and social representations. In R. M. Farr, & S. Moscovici (Eds.), Social representations (pp. 101–123). Cambridge: Cambridge University Press
Jones, P., Hillier, D., & Comfort, D. (2013). The leading spirits and beer companies and corporate social responsibility. Corporate Governance: The international journal of business in society, 13(3), 249-260. https://doi.org/10.1108/CG-03-2011-0023
Julie Cook, Jennifer Lynes, Sarah Fries. (2021). Exploring Mistakes and Failures in Social Marketing: The Inside Story. https://journals.sagepub.com/doi/10.1177/1524500421990176
Levine, N. (2022, July 1). Cringiest Pride Brand Tie-Ins, Ranked! Vice. https://www.vice.com/en/article/k7bake/worst-pride-brand-campaigns-2022
Licsandru, T. C., & Cui, C. C. (2018). Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research, 82, 330-339. https://doi.org/10.1016/j.jbusres.2017.08.036
No tribe, Only pride. (2019). Marketing the rainbow. https://marketingtherainbow.info/case%20studies/cs-health/unilever/axe
Pantelicǎ, C. (2008). Business ethics, a pillar of corporate reputation. Amfiteatru Economic, 10(23), 119-124.
Rodal, A. B. (2009). Representations of the feminine in advertising. Dolls and women: between artificial matter and flesh. CIC. Cuadernos de Información y Comunicación, 14, 269-284
Romero-Pérez, I., Alarcón-Vásquez, Y., & García-Jiménez, R. (2018). Lexicometrics: Approach applied to the redefinition of concepts and identification of thematic units. Biblios, 71, 68-80. https://doi.org/10.5195/biblios.2018.466
Rouquette, M. L. (1996). Social representations and mass communication research. Journal for the theory of social behaviour, 26(2), 221-231.
Salazar, J. A. A., Peña, B. D., & Giraldo, M. P. (2017). Narcoaesthetics in Colombia: between vanity and crime. A complex approach. Drugs and Addictive Behavior (discontinued journal), 2(1), 38-66.
Villarroel, G. E. (2007). Social representations: a new relationship between the individual and society. Fermentum. Venezuelan Journal of Sociology and Anthropology, 17(49), 434-454.
dc.source.instname.none.fl_str_mv instname:Universidad del Rosario
dc.source.reponame.none.fl_str_mv reponame:Repositorio Institucional EdocUR
bitstream.url.fl_str_mv https://repository.urosario.edu.co/bitstreams/81b2cd7d-9064-4039-b1a3-ee0306082b27/download
https://repository.urosario.edu.co/bitstreams/c265308f-9df6-4c07-b87d-5265edf59c4b/download
https://repository.urosario.edu.co/bitstreams/5a32103c-1c23-4156-a48a-31ad5a7ea751/download
https://repository.urosario.edu.co/bitstreams/d6bbf914-f596-4b31-b657-a43c2503b926/download
https://repository.urosario.edu.co/bitstreams/6a964b8d-9d60-4bbf-a174-9b4227ce31f9/download
bitstream.checksum.fl_str_mv b2825df9f458e9d5d96ee8b7cd74fde6
3b6ce8e9e36c89875e8cf39962fe8920
cea5f956a5ca38d39e9a09d04fed758d
c322cfcd3dc067af796c61cc89f64318
14643e2caf51c41e01c2466851088845
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
MD5
MD5
MD5
repository.name.fl_str_mv Repositorio institucional EdocUR
repository.mail.fl_str_mv edocur@urosario.edu.co
_version_ 1831928180037910528
spelling Páez Valdez, Julian Enrique769cdca1-bb91-4473-9de1-b3553a0482cf-1Diaz Almanza, Andrea FernandaDiaz Zuluaga, Juan FelipeProfesional en Marketing y Negocios Digitales57775e71-0bdd-4a4c-887c-d9c209186caa-138c21524-de9e-4596-94e4-ed79d087b881-12025-02-13T18:17:48Z2025-02-13T18:17:48Z2024-12-12Este artículo explora la intersección entre la responsabilidad social corporativa (RSC) y el marketing corporativo. A través del estudio de caso de la campaña "Chicas Águila" de Bavaria pretende analizar cómo esta campaña ha evolucionado tras su rebranding pasando de promover estereotipos de género hacia un enfoque inclusivo que resalta una nueva concepción de la mujer en la campaña llevandola hacia una perspectiva enfocada en as jugadoras de fútbol femenino en Colombia. La investigación sigue una agenda metodológica de cuatro fases: La primera comprende la recolección de los datos mediante un scrapping hecho con NodeXL cuyo objetivo era recolectar data de los últimos 10 años de la campaña de Chicas águila, seguido de esto esta la fase de análisis textometrico/ descriptivo de los datos, donde la importancia de patrones y apariciones de palabras fueron elementos clave de análisis mediate PowerBI, seguido de esto se siguió con la limpieza de datos con Voyant Tools y finalmente un análisis lexicométrico con Iramuteq. Este agenda permitió identificar representaciones sociales digitales a través de patrones lingüísticos, evaluando las percepciones y actitudes de las diferentes comunidades hacia la campaña. El artículo sugiere que, aunque la RSC puede construir reputaciones favorables, su uso como estrategia de marketing puede diluir su impacto ético y social. Se plantea la necesidad de diferenciar entre acciones auténticas y aquellas orientadas únicamente a la mejora de imagen, destacando los riesgos reputacionales y éticos de una implementación superficial.This article explores the intersection between corporate social responsibility (CSR) and corporate marketing. Through the case study of Bavaria's "Eagle Girls" campaign, she aims to analyze how this campaign has evolved after its rebranding, moving from promoting gender stereotypes to an inclusive approach that highlights a new conception of women in the campaign, taking them towards a perspective focused on women's soccer players in Colombia. The research follows a methodological agenda of four phases: The first includes the collection of data through scraping done with NodeXL whose objective was to collect data from the last 10 years of the Eagle Girls campaign, followed by the phase of textmetric/descriptive analysis of the data, where the importance of patterns and occurrences of words were key elements of analysis through PowerBI, followed by data cleaning with Voyant Tools and finally a lexicometric analysis with Iramuteq. This agenda made it possible to identify digital social representations through linguistic patterns, evaluating the perceptions and attitudes of the different communities towards the campaign. The article suggests that while CSR can build favorable reputations, its use as a marketing strategy can dilute its ethical and social impact. The need to differentiate between authentic actions and those aimed solely at improving image is raised, highlighting the reputational and ethical risks of superficial implementation.application/pdfhttps://repository.urosario.edu.co/handle/10336/44977engUniversidad del RosarioEscuela de AdministraciónPregrado en Marketing y Negocios DigitalesAttribution-NonCommercial-NoDerivatives 4.0 InternationalAbierto (Texto Completo)http://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2Agudelo, M. (2015). The female body as a social and cultural phenomenon. Degree project to opt for the title of Social Communicator with an emphasis on Advertising. Pontificia Universidad Javeriana Comunicación y Lengua. Retrieved from http://docplayer.es/72263767-El-cuerpo-femenino-como-un-fenomeno-social-y-cultural-autor-maria-fernanda-agudelo-rodriguez.htmlAlcaino, S. (2022). The Problem with Inclusive Marketing. https://www.oddigy.studio/blog/the-problem-with-inclusive-marketingAlshehri, S. (2023). The Relationship between Language and Identity. International Journal of Linguistics, Literature and Translation, 6, 156-161. https://doi.org/10.32996/ijllt.2023.6.7.14Ayala del Pino, C. A. (2021). Corporate Social Responsibility: concept, scope of application, stakeholders and objectives. Anuario jurídico y económico escurialense, (54), 173-198.Bavaria. (2021). After 5 years, the Aguila girls return; now they will be players of the Colombian Professional Football, Bavaria. https://www.bavaria.co/chicas-aguilaBecker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46-53. https://doi.org/10.1016/j.jbusres.2005.01.001Brand Equity. (2021). Women belong in the kitchen. Brand Equity. https://brandequity.economictimes.indiatimes.com/news/marketing/burger-king-uk-under-fire-for-women-belong-in-kitchen-tweet/81413172Crockett, D. (2021). Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach. Journal of Consumer Research, 49. https://doi.org/10.1093/jcr/ucab050Etchell, L., & Yelding, D. (2004). Inclusive design: Products for all consumers. Consumer Policy Review, 14(6), 186–193.Futshane, L. (2022). Inclusive Marketing Gone Wrong. League Digital. https://www.leaguedigital.com/blogs/when-bad-inclusive-marketing-happens-to-good-brands/Grier, S. A. (2020). Marketing inclusion: A social justice project for diversity education. Journal of Marketing Education, 42(1), 59–75. https://doi.org/10.1177/0273475319878829Gurrieri, L. (2021). Patriarchal marketing and the symbolic annihilation of women. Journal of Marketing Management, 37(3-4), 364-370. https://doi.org/10.1080/0267257X.2020.1826179Hollenbeck, C. R., & Patrick, V. M. (2023). A R.e.c.i.p.e. for Inclusion: A Six-Step Journey to Teaching Inclusive Marketing Orientation. Marketing Education Review, 33(2), 142-148. https://doi.org/10.1080/10528008.2022.2159439Jaramillo-Moreno, R., & Pérez, M. J. (2009). Links between social representations, thought, language and consciousness. Psychology. Advances in the discipline, 3(2), 131-152.Jaspars, J. & Fraser, C. (1984). Attitudes and social representations. In R. M. Farr, & S. Moscovici (Eds.), Social representations (pp. 101–123). Cambridge: Cambridge University PressJones, P., Hillier, D., & Comfort, D. (2013). The leading spirits and beer companies and corporate social responsibility. Corporate Governance: The international journal of business in society, 13(3), 249-260. https://doi.org/10.1108/CG-03-2011-0023Julie Cook, Jennifer Lynes, Sarah Fries. (2021). Exploring Mistakes and Failures in Social Marketing: The Inside Story. https://journals.sagepub.com/doi/10.1177/1524500421990176Levine, N. (2022, July 1). Cringiest Pride Brand Tie-Ins, Ranked! Vice. https://www.vice.com/en/article/k7bake/worst-pride-brand-campaigns-2022Licsandru, T. C., & Cui, C. C. (2018). Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research, 82, 330-339. https://doi.org/10.1016/j.jbusres.2017.08.036No tribe, Only pride. (2019). Marketing the rainbow. https://marketingtherainbow.info/case%20studies/cs-health/unilever/axePantelicǎ, C. (2008). Business ethics, a pillar of corporate reputation. Amfiteatru Economic, 10(23), 119-124.Rodal, A. B. (2009). Representations of the feminine in advertising. Dolls and women: between artificial matter and flesh. CIC. Cuadernos de Información y Comunicación, 14, 269-284Romero-Pérez, I., Alarcón-Vásquez, Y., & García-Jiménez, R. (2018). Lexicometrics: Approach applied to the redefinition of concepts and identification of thematic units. Biblios, 71, 68-80. https://doi.org/10.5195/biblios.2018.466Rouquette, M. L. (1996). Social representations and mass communication research. Journal for the theory of social behaviour, 26(2), 221-231.Salazar, J. A. A., Peña, B. D., & Giraldo, M. P. (2017). Narcoaesthetics in Colombia: between vanity and crime. A complex approach. Drugs and Addictive Behavior (discontinued journal), 2(1), 38-66.Villarroel, G. E. (2007). Social representations: a new relationship between the individual and society. Fermentum. Venezuelan Journal of Sociology and Anthropology, 17(49), 434-454.instname:Universidad del Rosarioreponame:Repositorio Institucional EdocURMarketing inclusivoDiversidadEquidadAutenticidadRepresentaciónMedición de impactoResponsabilidad social corporativaLexicometíaResponsabilidad social empresarial y marketing, inclusion y perspectiva de género en la industria cervecera: caso chicas aguila en ColombiaCorporate social responsibility and marketing, inclusion and gender perspective in the beer industry: case of "chicas aguila"/ Eagle girls in ColombiabachelorThesisTrabajo de gradohttp://purl.org/coar/resource_type/c_7a1fEscuela de AdministraciónBogotáLICENSElicense.txtlicense.txttext/plain1483https://repository.urosario.edu.co/bitstreams/81b2cd7d-9064-4039-b1a3-ee0306082b27/downloadb2825df9f458e9d5d96ee8b7cd74fde6MD53CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8899https://repository.urosario.edu.co/bitstreams/c265308f-9df6-4c07-b87d-5265edf59c4b/download3b6ce8e9e36c89875e8cf39962fe8920MD54ORIGINALResponsabilidad_social_agulia_Diaz_Almanza_Juan_Felipe.pdfResponsabilidad_social_agulia_Diaz_Almanza_Juan_Felipe.pdfapplication/pdf962068https://repository.urosario.edu.co/bitstreams/5a32103c-1c23-4156-a48a-31ad5a7ea751/downloadcea5f956a5ca38d39e9a09d04fed758dMD55TEXTResponsabilidad_social_agulia_Diaz_Almanza_Juan_Felipe.pdf.txtResponsabilidad_social_agulia_Diaz_Almanza_Juan_Felipe.pdf.txtExtracted texttext/plain50599https://repository.urosario.edu.co/bitstreams/d6bbf914-f596-4b31-b657-a43c2503b926/downloadc322cfcd3dc067af796c61cc89f64318MD56THUMBNAILResponsabilidad_social_agulia_Diaz_Almanza_Juan_Felipe.pdf.jpgResponsabilidad_social_agulia_Diaz_Almanza_Juan_Felipe.pdf.jpgGenerated Thumbnailimage/jpeg2416https://repository.urosario.edu.co/bitstreams/6a964b8d-9d60-4bbf-a174-9b4227ce31f9/download14643e2caf51c41e01c2466851088845MD5710336/44977oai:repository.urosario.edu.co:10336/449772025-02-14 03:02:03.93http://creativecommons.org/licenses/by-nc-nd/4.0/Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttps://repository.urosario.edu.coRepositorio institucional EdocURedocur@urosario.edu.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

Publicaciones similares